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IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA
UNITED STATES OF AMERICA,
Plaintiff,
vs.
MICROSOFT
CORPORATION,
Defendant.
STATE OF NEW YORK ex. rel. Attorney General ELIOT
SPITZER, et al.,
Plaintiffs
and
Counterclaim-Defendants,
vs.
MICROSOFT
CORPORATION,
Defendant
and
Counterclaim-Plaintiff.
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Civil Action No. 98-1232 (TPJ)
Civil Action No. 98-1233 (TPJ)
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COURT'S FINDINGS OF
FACT
FINDINGS
OF FACT PDF
- BACKGROUND PDF
- THE RELEVANT
MARKET PDF
- Demand
Substitutability PDF
- The
Possibility of Supply Responses PDF
- MICROSOFT'S
POWER IN THE RELEVANT MARKET PDF
- Market
Share PDF
- The
Applications Barrier to Entry PDF
- Viable
Alternatives to Windows PDF
- Price
Restraint Posed by Microsoft's Installed Base
PDF
- Price
Restraint Posed by Piracy PDF
- Price
Restraint Posed by Long-Term Threats PDF
- Significance
of Microsoft's Innovation PDF
- Microsoft's
Pricing Behavior PDF
- Microsoft's
Actions Toward Other Firms PDF
- THE
MIDDLEWARE THREATS PDF
- The
Netscape Web browser PDF
- Sun's
Implementation of the Java Technologies PDF
- Other
Middleware Threats PDF
- MICROSOFT'S
RESPONSE TO THE BROWSER THREAT PDF
- Microsoft's
Attempt to Dissuade Netscape from Developing Navigator as a
Platform PDF
- Withholding
Crucial Technical Information PDF
- The
Similar Experiences of Other Firms in Dealing with
Microsoft PDF
- Developing
Competitive Web Browsing Software PDF
- Giving
Internet Explorer Away and Rewarding Firms that Helped Build Its Usage
Share PDF
- Excluding
Navigator from Important Distribution
Channels PDF
- Microsoft's
Success in Excluding Navigator from the Channels that Lead Most
Efficiently to Browser Usage PDF
- The
Success of Microsoft's Effort to Maximize Internet Explorer's Usage
Share at Navigator's Expense PDF
- The
Success of Microsoft's Effort to Protect the Applications Barrier to
Entry from the Threat Posed by Navigator PDF
- MICROSOFT'S
RESPONSE TO THE THREAT POSED BY SUN'S IMPLEMENTATION OF
JAVA PDF
- Creating
a Java Implementation for Windows that Undermined Portability and Was
Incompatible with Other Implementations PDF
- Inducing
Developers to Use the Microsoft Implementation of Java Rather than
Sun-Compliant Implementations PDF
- Thwarting
the Expansion of the Java Class
Libraries PDF
- The
Effect of Microsoft's Efforts to Prevent Java from Diminishing the
Applications Barrier to Entry PDF
- THE
EFFECT ON CONSUMERS OF MICROSOFT'S EFFORTS TO PROTECT THE APPLICATIONS
BARRIER TO ENTRY PDF
FINDINGS OF FACT
These consolidated civil antitrust actions alleging violations of the
Sherman
Act, §§ 1 and 2, and various state statutes by the defendant Microsoft
Corporation, were tried to the Court, sitting without a jury, between
October 19, 1998, and June 24, 1999. The Court has considered the record
evidence submitted by the parties, made determinations as to its relevancy
and materiality, assessed the credibility of the testimony of the
witnesses, both written and oral, and ascertained for its purposes the
probative significance of the documentary and visual evidence presented.
Upon the record before the Court as of July 28, 1999, at the close of the
admission of evidence, pursuant to Fed. R. Civ. P. 52(a), the Court finds
the following facts to have been proved by a preponderance of the
evidence. The Court shall state the conclusions of law to be drawn
therefrom in a separate Memorandum and Order to be filed in due course.
I.
BACKGROUND
1. A "personal computer" ("PC") is a digital information
processing device designed for use by one person at a time. A typical PC
consists of central processing components (e.g., a microprocessor and main
memory) and mass data storage (such as a hard disk). A typical PC system
consists of a PC, certain peripheral input/output devices (including a
monitor, a keyboard, a mouse, and a printer), and an operating system. PC
systems, which include desktop and laptop models, can be distinguished
from more powerful, more expensive computer systems known as "servers,"
which are designed to provide data, services, and functionality through a
digital network to multiple users.
2. An "operating system" is a software program that controls the
allocation and use of computer resources (such as central processing unit
time, main memory space, disk space, and input/output channels). The
operating system also supports the functions of software programs, called
"applications," that perform specific user-oriented tasks. The operating
system supports the functions of applications by exposing interfaces,
called "application programming interfaces," or "APIs." These are synapses
at which the developer of an application can connect to invoke
pre-fabricated blocks of code in the operating system. These blocks of
code in turn perform crucial tasks, such as displaying text on the
computer screen. Because it supports applications while interacting more
closely with the PC system's hardware, the operating system is said to
serve as a "platform."
3. An Intel-compatible PC is one designed to function with
Intel's 80x86/Pentium families of microprocessors or with compatible
microprocessors manufactured by Intel or by other firms.
4. An operating system designed to run on an Intel-compatible PC
will not function on a non-Intel-compatible PC, nor will an operating
system designed for a non-Intel-compatible PC function on an
Intel-compatible one. Similarly, an application that relies on APIs
specific to one operating system will not, generally speaking, function on
another operating system unless it is first adapted, or "ported," to the
APIs of the other operating system.
5. Defendant Microsoft Corporation is organized under the laws of
the State of Washington, and its headquarters are situated in Redmond,
Washington. Since its inception, Microsoft has focused primarily on
developing software and licensing it to various purchasers.
6. In 1981, Microsoft released the first version of its Microsoft
Disk Operating System, commonly known as "MS-DOS." The system had a
character-based user interface that required the user to type specific
instructions at a command prompt in order to perform tasks such as
launching applications and copying files. When the International Business
Machines Corporation ("IBM") selected MS-DOS for pre-installation on its
first generation of PCs, Microsoft's product became the predominant
operating system sold for Intel-compatible PCs.
7. In 1985, Microsoft began shipping a software package called
Windows. The product included a graphical user interface, which enabled
users to perform tasks by selecting icons and words on the screen using a
mouse. Although originally just a user-interface, or "shell," sitting on
top of MS-DOS, Windows took on more operating-system functionality over
time.
8. In 1995, Microsoft introduced a software package called
Windows 95, which announced itself as the first operating system for
Intel-compatible PCs that exhibited the same sort of integrated features
as the Mac OS running PCs manufactured by Apple Computer, Inc. ("Apple").
Windows 95 enjoyed unprecedented popularity with consumers, and in June
1998, Microsoft released its successor, Windows 98.
9. Microsoft is the leading supplier of operating systems for
PCs. The company transacts business in all fifty of the United States and
in most countries around the world.
10. Microsoft licenses copies of its software programs directly
to consumers. The largest part of its MS-DOS and Windows sales, however,
consists of licensing the products to manufacturers of PCs (known as
"original equipment manufacturers" or "OEMs"), such as the IBM PC Company
and the Compaq Computer Corporation ("Compaq"). An OEM typically installs
a copy of Windows onto one of its PCs before selling the package to a
consumer under a single price.
11. The Internet is a global electronic network, consisting of
smaller, interconnected networks, which allows millions of computers to
exchange information over telephone wires, dedicated data cables, and
wireless links. The Internet links PCs by means of servers, which run
specialized operating systems and applications designed for servicing a
network environment.
12. The World Wide Web ("the Web") is a massive collection of
digital information resources stored on servers throughout the Internet.
These resources are typically provided in the form of hypertext documents,
commonly referred to as "Web pages," that may incorporate any combination
of text, graphics, audio and video content, software programs, and other
data. A user of a computer connected to the Internet can publish a page on
the Web simply by copying it into a specially designated, publicly
accessible directory on a Web server. Some Web resources are in the form
of applications that provide functionality through a user's PC system but
actually execute on a server.
13. Internet content providers ("ICPs") are the individuals and
organizations that have established a presence, or "site," on the Web by
publishing a collection of Web pages. Most Web pages are in the form of
"hypertext"; that is, they contain annotated references, or "hyperlinks,"
to other Web pages. Hyperlinks can be used as cross-references within a
single document, between documents on the same site, or between documents
on different sites.
14. Typically, one page on each Web site is the "home page," or
the first access point to the site. The home page is usually a hypertext
document that presents an overview of the site and hyperlinks to the other
pages comprising the site.
15. PCs typically connect to the Internet through the services of
Internet access providers ("IAPs"), which generally charge subscription
fees to their customers in the United States. There are two types of IAPs.
Online services ("OLSs") such as America Online ("AOL"), Prodigy, and the
Microsoft Network ("MSN") offer, in addition to Internet access, various
services and an array of proprietary content. Internet service providers
("ISPs") such as MindSpring and Netcom, on the other hand, offer few
services apart from Internet access and relatively little of their own
content.
16. A "Web client" is software that, when running on a computer
connected to the Internet, sends information to and receives information
from Web servers throughout the Internet. Web clients and servers transfer
data using a standard known as the Hypertext Transfer Protocol ("HTTP"). A
"Web browser" is a type of Web client that enables a user to select,
retrieve, and perceive resources on the Web. In particular, Web browsers
provide a way for a user to view hypertext documents and follow the
hyperlinks that connect them, typically by moving the cursor over a link
and depressing the mouse button.
17. Although certain Web browsers provided graphical user
interfaces as far back as 1993, the first widely-popular graphical browser
distributed for profit, called Navigator, was brought to market by the
Netscape Communications Corporation in December 1994. Microsoft introduced
its browser, called Internet Explorer, in July 1995.
II.
THE RELEVANT MARKET
18. Currently there are no products, nor are there likely to be
any in the near future, that a significant percentage of consumers
world-wide could substitute for Intel-compatible PC operating systems
without incurring substantial costs. Furthermore, no firm that does not
currently market Intel-compatible PC operating systems could start doing
so in a way that would, within a reasonably short period of time, present
a significant percentage of consumers with a viable alternative to
existing Intel-compatible PC operating systems. It follows that, if one
firm controlled the licensing of all Intel-compatible PC operating systems
world-wide, it could set the price of a license substantially above that
which would be charged in a competitive market and leave the price there
for a significant period of time without losing so many customers as to
make the action unprofitable. Therefore, in determining the level of
Microsoft's market power, the relevant market is the licensing of all
Intel-compatible PC operating systems world-wide.
- Demand Substitutability
- Server Operating Systems
19. Consumers could not turn from Intel-compatible PC
operating systems to Intel- compatible server operating systems
without incurring substantial costs, since the latter type of system
is sold at a significantly higher price than the former. A consumer
intent on acquiring a server operating system would also have to buy a
computer of substantially greater power and price than an
Intel-compatible PC, because server operating systems generally cannot
function properly on PC hardware. The price of an Intel-compatible PC
operating system accounts for only a very small percentage of the
price of an Intel-compatible PC system. Thus, even a substantial
increase in the price of an Intel-compatible PC operating system above
the competitive level would result in only a trivial increase in the
price of an Intel-compatible PC system. Very few consumers would
purchase expensive servers in response to a trivial increase in the
price of an Intel-compatible PC system. Furthermore, a consumer would
not obtain a satisfactory substitute for an Intel-compatible PC
operating system even if he purchased a server, since server operating
systems lack the features and support for the breadth of
applications that induce users to purchase Intel-compatible PC
operating systems.
- Non-Intel-Compatible PC Operating Systems
20. Since only Intel-compatible PC operating systems will
work with Intel- compatible PCs, a consumer cannot opt for a
non-Intel-compatible PC operating system without obtaining a
non-Intel-compatible PC. Thus, for consumers who already own an
Intel-compatible PC system, the cost of switching to a non-Intel
compatible PC operating system includes the price of not only a new
operating system, but also a new PC and new peripheral devices. It
also includes the effort of learning to use the new system, the cost
of acquiring a new set of compatible applications, and the work of
replacing files and documents that were associated with the old
applications. Very few consumers would incur these costs in response
to the trivial increase in the price of an Intel-compatible PC system
that would result from even a substantial increase in the price of an
Intel-compatible PC operating system. For example, users of Intel-
compatible PC operating systems would not switch in large numbers to
the Mac OS in response to even a substantial, sustained increase in
the price of an Intel-compatible PC operating system.
21. The response to a price increase would be somewhat
greater among consumers buying their first PC system, because they
would not have already invested time and money in an Intel-compatible
PC system and a set of compatible applications. Apple does not license
the Mac OS separately from its PC hardware, however, and the package
of hardware and software comprising an Apple PC system is priced
substantially higher than the average price of an Intel- compatible PC
system. Furthermore, consumer demand for Apple PC systems suffers on
account of the relative dearth of applications written to run on the
Mac OS. It is unlikely, then, that a firm controlling the licensing of
all Intel-compatible PC operating systems would lose so many new PC
users to Apple as the result of a substantial, enduring price increase
as to make the action unprofitable. It is therefore proper to define a
relevant market that excludes the Mac OS. In any event, as Section III
of these findings demonstrates, including the Mac OS in the relevant
market would not alter the Court's conclusion as to the level of
Microsoft's market power.
- Information Appliances
22. No operating system designed for a hand-held computer, a
"smart" wireless telephone, a television set-top box, or a game
console is capable of performing as an adequate operating system for
an Intel-compatible PC. Therefore, in order to adopt a substitute for
the Intel-compatible PC operating system from the realm of
"information appliances," a consumer must acquire one or more of these
devices in lieu of an Intel-compatible PC system.
23. It is possible that, within the next few years, those
consumers who otherwise would use an Intel-compatible PC system solely
for storing addresses and schedules, for sending and receiving E-mail,
for browsing the Web, and for playing video games might be able to
choose a complementary set of information appliances over an
Intel-compatible PC system without incurring substantial costs. To the
extent this substitution occurs, though, it will be the result of
innovation by the producers of information appliances, and it will
occur even if Intel- compatible PC operating systems are priced at the
same level that they would be in a competitive market. More
importantly, while some consumers may decide to make do with one or
more information appliances in place of an Intel-compatible PC system,
the number of these consumers will, for the foreseeable future, remain
small in comparison to the number of consumers deciding that they
still need an Intel-compatible PC system. One reason for this is the
fact that no single type of information appliance, nor even all types
in the aggregate, provides all of the features that most consumers
have come to rely on in their PC systems and in the applications that
run on them. Thus, most of those who buy information appliances will
do so in addition to, rather than instead of, buying an
Intel-compatible PC system. Not surprisingly, then, sales of PC
systems are not expected to suffer on account of the growing consumer
interest in information appliances. It follows that, for the
foreseeable future, a firm controlling the licensing of all
Intel-compatible PC operating systems could set prices substantially
above competitive levels without losing an unacceptable amount of
business to information appliances.
- Network Computers
24. A network computer system (sometimes called a "thin
client") typically contains central processing components with basic
capabilities, certain key peripheral devices (such as a monitor, a
keyboard, and a mouse), an operating system, and a browser. The system
contains no mass storage, however, and it processes little if any data
locally. Instead, the system receives processed data and software as
needed from a server across a network. A network computer system lacks
the hardware resources to support an Intel-compatible PC operating
system. It follows that software applications written to run on a
specific Intel-compatible PC operating system will not run on a
network computer. Network computers can run applications residing on a
designated server, however. Moreover, a network computer system
typically can run applications residing on other servers, so long as
those applications are accessible through Web sites. The ability to
run server-based applications is not exclusive to network computer
systems, however. Generally speaking, any PC system equipped with a
browser and an Internet connection is capable of accessing
applications hosted through Web sites.
25. Since the network computing model relies heavily on the
processing power and memory of servers, the requirements for the
user's hardware (and thus the price of that hardware) are low relative
to those of an Intel-compatible PC system. Still, a user who already
owns a relatively expensive Intel-compatible PC system is not likely
to abandon the investment and acquire less powerful hardware just
because one of the least expensive components of his PC system the
operating system is substantially more expensive than it would be
under competitive conditions. Just as does the Mac OS, the network
computing model presents a somewhat more attractive alternative to the
first-time computer buyer. But as in the case where a prospective
purchaser is considering acquiring the Apple alternative, a new buyer
considering the network computing model must choose between types of
computer systems. If the consumer opts for the less expensive hardware
of the network computer, that hardware will not support an
Intel-compatible PC operating system; and if the new buyer opts for
the more expensive hardware of an Intel-compatible PC, an
Intel-compatible PC operating system will almost certainly come
pre-installed (and in any event represent very little additional cost
relative to the price of the hardware).
26. Only a few firms currently market network computer
systems, and the systems have yet to attract substantial consumer
demand. In part, this is because PC systems, which can store and
process data locally as well as communicate with a server, have
decreased so much in price as to call into question the value
proposition of buying a network computer system. This fact would not
change if the price of an Intel-compatible PC operating system rose
significantly, because the resulting change in the price of an
Intel-compatible PC system would be very minor. Another reason for the
limited demand for network computer systems is the fact that few
consumers are in a position to turn from PC systems to network
computer systems without making substantial sacrifices; for the
network computing option exhibits significant shortcomings for current
PC owners and first-time buyers alike. The problems of latency,
congestion, asynchrony, and insecurity across a communications
network, and contention for limited processing and memory resources at
the remote server, can all result in a substantial derogation of
computing performance. Moreover, the owner of a network computer is
required to enter into long-term dependency upon the owner of a remote
server in order to obtain functionality that would reside within his
control if he owned a PC system. If network computing becomes a viable
alternative to PC-based computing, it will be because innovation by
the proponents of the network computing model overcomes these
problems, and it will happen even if Intel-compatible PC operating
systems are priced at competitive levels. In any case, that day has
not arrived, nor does it appear imminent.
- Server-Based Computing Generally
27. As the bandwidth available to the average user increases,
"portal" Web sites, which aggregate Web content and provide services
such as search engines, E-mail, and travel reservation systems, could
begin to host full lines of the server-based, personal-productivity
applications that have begun to appear in small numbers on the Web. If
so, increasing numbers of computer users equipped with Web browsers
and IAP connections could begin to conduct a significant portion of
their computing through these portals. To the extent they might do so,
users probably would not regard the Mac OS's limited stock of
compatible applications as the major drawback to using an Apple PC
system that it is today, and they might be increasingly drawn to
network computer systems and information appliances. The variety and
ease of use of server-based applications accessible through browsers
would have to increase a great deal from today's levels, however,
before the total costs of dispensing with an Intel-compatible PC
operating system would decline sufficiently to impose a significant
constraint on the pricing of those systems. Again, that day is not
imminent; for at least the next few years, the overwhelming majority
of consumers accessing server-based applications will do so using an
Intel-compatible PC system and a browser.
- Middleware
28. Operating systems are not the only software programs that
expose APIs to application developers. The Netscape Web browser and
Sun Microsystems, Inc.'s Java class libraries are examples of
non-operating system software that do likewise. Such software is often
called "middleware" because it relies on the interfaces provided by
the underlying operating system while simultaneously exposing its own
APIs to developers. Currently no middleware product exposes enough
APIs to allow independent software vendors ("ISVs") profitably to
write full-featured personal productivity applications that rely
solely on those APIs.
29. Even if middleware deployed enough APIs to support
full-featured applications, it would not function on a computer
without an operating system to perform tasks such as managing hardware
resources and controlling peripheral devices. But to the extent the
array of applications relying solely on middleware comes to satisfy
all of a user's needs, the user will not care whether there exists a
large number of other applications that are directly compatible with
the underlying operating system. Thus, the growth of middleware-based
applications could lower the costs to users of choosing a
non-Intel-compatible PC operating system like the Mac OS. It remains
to be seen, though, whether there will ever be a sustained stream of
full-featured applications written solely to middleware APIs. In any
event, it would take several years for middlware and the applications
it supports to evolve from the status quo to a point at which the cost
to the average consumer of choosing a non-Intel compatible PC
operating system over an Intel-compatible one falls so low as to
constrain the pricing of the latter systems.
- The Possibility of Supply Responses
30. Firms that do not currently produce Intel-compatible PC
operating systems could do so. What is more, once a firm had written the
necessary software code, it could produce millions of copies of its
operating system at relatively low cost. The ability to meet a large
demand is useless, however, if the demand for the product is small, and
signs do not indicate large demand for a new Intel-compatible PC
operating system. To the contrary, they indicate that the demand for a
new Intel-compatible PC operating system would be severely constrained
by an intractable "chicken-and-egg" problem: The overwhelming majority
of consumers will only use a PC operating system for which there already
exists a large and varied set of high- quality, full-featured
applications, and for which it seems relatively certain that new types
of applications and new versions of existing applications will continue
to be marketed at pace with those written for other operating systems.
Unfortunately for firms whose products do not fit that bill, the porting
of applications from one operating system to another is a costly
process. Consequently, software developers generally write applications
first, and often exclusively, for the operating system that is already
used by a dominant share of all PC users. Users do not want to invest in
an operating system until it is clear that the system will support
generations of applications that will meet their needs, and developers
do not want to invest in writing or quickly porting applications for an
operating system until it is clear that there will be a sizeable and
stable market for it. What is more, consumers who already use one
Intel-compatible PC operating system are even less likely than
first-time buyers to choose a newcomer to the field, for switching to a
new system would require these users to scrap the investment they have
made in applications, training, and certain hardware.
31. The chicken-and-egg problem notwithstanding, a firm might
reasonably expect to make a profit by introducing an Intel-compatible PC
operating system designed to support a type of application that
satisfies the special interests of a particular subset of users. For
example, Be, Inc. (Be") markets an Intel-compatible PC operating system
called BeOS that offers superior support for multimedia applications,
and the operating system enjoys a certain amount of success with the
segment of the consumer population that has a special interest in
creating and playing multimedia content with a PC system. Still, while a
niche operating system might turn a profit, the chicken-and-egg problem
(hereinafter referred to as the "applications barrier to entry") would
make it prohibitively expensive for a new Intel-compatible operating
system to attract enough developers and consumers to become a viable
alternative to a dominant incumbent in less than a few years.
32. To the extent that developers begin writing attractive
applications that rely solely on servers or middleware instead of PC
operating systems, the applications barrier to entry could erode. As the
Court finds above, however, it remains to be seen whether server- or
middleware- based development will flourish at all. Even if such
development were already flourishing, it would be several years before
the applications barrier eroded enough to clear the way for the
relatively rapid emergence of a viable alternative to incumbent
Intel-compatible PC operating systems. It is highly unlikely, then, that
a firm not already marketing an Intel-compatible PC operating system
could begin marketing one that would, in less than a few years, present
a significant percentage of consumers with a viable alternative to
incumbents.
III.
MICROSOFT'S POWER IN THE RELEVANT MARKET
33. Microsoft enjoys so much power in the market for
Intel-compatible PC operating systems that if it wished to exercise this
power solely in terms of price, it could charge a price for Windows
substantially above that which could be charged in a competitive market.
Moreover, it could do so for a significant period of time without losing
an unacceptable amount of business to competitors. In other words,
Microsoft enjoys monopoly power in the relevant market.
34. Viewed together, three main facts indicate that Microsoft enjoys
monopoly power. First, Microsoft's share of the market for
Intel-compatible PC operating systems is extremely large and stable.
Second, Microsoft's dominant market share is protected by a high barrier
to entry. Third, and largely as a result of that barrier, Microsoft's
customers lack a commercially viable alternative to Windows.
- Market Share
35. Microsoft possesses a dominant, persistent, and increasing
share of the world- wide market for Intel-compatible PC operating
systems. Every year for the last decade, Microsoft's share of the market
for Intel-compatible PC operating systems has stood above ninety
percent. For the last couple of years the figure has been at least
ninety-five percent, and analysts project that the share will climb even
higher over the next few years. Even if Apple's Mac OS were included in
the relevant market, Microsoft's share would still stand well above
eighty percent.
- The Applications Barrier to Entry
- Description of the Applications Barrier to Entry
36. Microsoft's dominant market share is protected by the
same barrier that helps define the market for Intel-compatible PC
operating systems. As explained above, the applications barrier would
prevent an aspiring entrant into the relevant market from drawing a
significant number of customers away from a dominant incumbent even if
the incumbent priced its products substantially above competitive
levels for a significant period of time. Because Microsoft's market
share is so dominant, the barrier has a similar effect within the
market: It prevents Intel-compatible PC operating systems other than
Windows from attracting significant consumer demand, and it would
continue to do so even if Microsoft held its prices substantially
above the competitive level.
37. Consumer interest in a PC operating system derives
primarily from the ability of that system to run applications. The
consumer wants an operating system that runs not only types of
applications that he knows he will want to use, but also those types
in which he might develop an interest later. Also, the consumer knows
that if he chooses an operating system with enough demand to support
multiple applications in each product category, he will be less likely
to find himself straitened later by having to use an application whose
features disappoint him. Finally, the average user knows that,
generally speaking, applications improve through successive versions.
He thus wants an operating system for which successive generations of
his favorite applications will be released promptly at that. The
fact that a vastly larger number of applications are written for
Windows than for other PC operating systems attracts consumers to
Windows, because it reassures them that their interests will be met as
long as they use Microsoft's product.
38. Software development is characterized by substantial
economies of scale. The fixed costs of producing software, including
applications, is very high. By contrast, marginal costs are very low.
Moreover, the costs of developing software are "sunk" once expended
to develop software, resources so devoted cannot be used for another
purpose. The result of economies of scale and sunk costs is that
application developers seek to sell as many copies of their
applications as possible. An application that is written for one PC
operating system will operate on another PC operating system only if
it is ported to that system, and porting applications is both
time-consuming and expensive. Therefore, application developers tend
to write first to the operating system with the most users Windows.
Developers might then port their applications to other operating
systems, but only to the extent that the marginal added sales justify
the cost of porting. In order to recover that cost, ISVs that do go to
the effort of porting frequently set the price of ported applications
considerably higher than that of the original versions written for
Windows.
39. Consumer demand for Windows enjoys positive network
effects. A positive network effect is a phenomenon by which the
attractiveness of a product increases with the number of people using
it. The fact that there is a multitude of people using Windows makes
the product more attractive to consumers. The large installed base
attracts corporate customers who want to use an operating system that
new employees are already likely to know how to use, and it attracts
academic consumers who want to use software that will allow them to
share files easily with colleagues at other institutions. The main
reason that demand for Windows experiences positive network effects,
however, is that the size of Windows' installed base impels ISVs to
write applications first and foremost to Windows, thereby ensuring a
large body of applications from which consumers can choose. The large
body of applications thus reinforces demand for Windows, augmenting
Microsoft's dominant position and thereby perpetuating ISV incentives
to write applications principally for Windows. This self-reinforcing
cycle is often referred to as a "positive feedback loop."
40. What for Microsoft is a positive feedback loop is for
would-be competitors a vicious cycle. For just as Microsoft's large
market share creates incentives for ISVs to develop applications first
and foremost for Windows, the small or non-existent market share of an
aspiring competitor makes it prohibitively expensive for the aspirant
to develop its PC operating system into an acceptable substitute for
Windows. To provide a viable substitute for Windows, another PC
operating system would need a large and varied enough base of
compatible applications to reassure consumers that their interests in
variety, choice, and currency would be met to more-or-less the same
extent as if they chose Windows. Even if the contender attracted
several thousand compatible applications, it would still look like a
gamble from the consumer's perspective next to Windows, which supports
over 70,000 applications. The amount it would cost an operating system
vendor to create that many applications is prohibitively large.
Therefore, in order to ensure the availability of a set of
applications comparable to that available for Windows, a potential
rival would need to induce a very large number of ISVs to write to its
operating system.
41. In deciding whether to develop an application for a new
operating system, an ISV's first consideration is the number of users
it expects the operating system to attract. Out of this focus arises a
collective-action problem: Each ISV realizes that the new operating
system could attract a significant number of users if enough ISVs
developed applications for it; but few ISVs want to sink resources
into developing for the system until it becomes established. Since
everyone is waiting for everyone else to bear the risk of early
adoption, the new operating system has difficulty attracting enough
applications to generate a positive feedback loop. The vendor of a new
operating system cannot effectively solve this problem by paying the
necessary number of ISVs to write for its operating system, because
the cost of doing so would dwarf the expected return.
42. Counteracting the collective-action phenomenon is another
known as the "first- mover incentive." For an ISV interested in
attracting users, there may be an advantage to offering the first and,
for a while, only application in its category that runs on a new PC
operating system. The user base of the new system may be small, but
every user of that system who wants such an application will be
compelled to use the ISV's offering. Moreover, if demand for the new
operating system suddenly explodes, the first mover will reap large
sales before any competitors arrive. An ISV thus might be drawn to a
new PC operating system as a "protected harbor." Once first-movers
stake claims to the major categories of applications, however, there
is a strong chance that the new operating system could stall; it would
not support the most familiar applications, nor the variety and number
of applications, that attract large numbers of consumers, and there
would no longer exist a first-mover incentive to attract additional
ISVs to the important application categories. Although the upstart
operating system might find itself with enough applications support to
hold a fraction of the market, the collective-action phenomenon would
still prevent the system from gaining the kind of positive feedback
momentum that can turn a fringe entrant into a rival that would put
competitive pressure on Windows.
43. The cost to a would-be entrant of inducing ISVs to write
applications for its operating system exceeds the cost that Microsoft
itself has faced in inducing ISVs to write applications for its
operating system products, for Microsoft never confronted a highly
penetrated market dominated by a single competitor. Of course, the
fact that it is extremely difficult for an efficient would-be rival to
accumulate enough applications support to compete with Windows does
not mean that sustaining its own applications support is effortless
for Microsoft. In fact, if Microsoft stopped investing the hundreds of
millions of dollars it spends each year inducing ISVs to write
applications for Windows, it might become easier than it currently is
for a competitor to develop its own positive feedback loop. But given
that Windows today enjoys overwhelmingly more applications support
than any other PC operating system, it would still take that
competitor years to develop the necessary momentum. Plus, while
Microsoft may spend more on platform "evangelization," even in
relative terms, than any other PC operating- system vendor, it is not
difficult to understand why it is worthwhile for the principal
beneficiary of the applications barrier to devote more resources to
augmenting it than aspiring rivals are willing to expend in
speculative efforts to erode it.
44. Microsoft continually releases "new and improved"
versions of its PC operating system. Each time it does, Microsoft must
convince ISVs to write applications that take advantage of new APIs,
so that existing Windows users will have incentive to buy an upgrade.
Since ISVs are usually still earning substantial revenue from
applications written for the last version of Windows, Microsoft must
convince them to write for the new version. Even if ISVs are slow to
take advantage of the new APIs, though, no applications barrier stands
in the way of consumers adopting the new system, for Microsoft ensures
that successive versions of Windows retain the ability to run
applications developed for earlier versions. In fact, since ISVs know
that consumers do not feel locked into their old versions of Windows
and that new versions have historically attracted substantial consumer
demand, ISVs will generally write to new APIs as long as the
interfaces enable attractive, innovative features. Microsoft
supplements developers' incentives by extending various seals of
approval' visible to consumers, investors, and industry analysts
to those ISVs that promptly develop new versions of their applications
adapted to the newest version of Windows. In addition, Microsoft works
closely with ISVs to help them adapt their applications to the newest
version of the operating system a process that is in any event far
easier than porting an application from one vendor's PC operating
system to another's. In sum, despite the substantial resources
Microsoft expends inducing ISVs to develop applications for new
versions of Windows, the company does not face any obstacles nearly as
imposing as the barrier to entry that vendors and would-be vendors of
other PC operating systems must overcome.
- Empirical Evidence of the Applications Barrier to Entry
45. The experiences of IBM and Apple, Microsoft's most
significant operating system rivals in the mid- and late 1990s,
confirm the strength of the applications barrier to entry.
- OS/2 Warp
46. IBM's inability to gain widespread developer support
for its OS/2 Warp operating system illustrates how the massive
Windows installed base makes it prohibitively costly for a rival
operating system to attract enough developer support to challenge
Windows. In late 1994, IBM introduced its Intel-compatible OS/2 Warp
operating system and spent tens of millions of dollars in an effort
to attract ISVs to develop applications for OS/2 and in an attempt
to reverse- engineer, or "clone," part of the Windows API set.
Despite these efforts, IBM could obtain neither significant market
share nor ISV support for OS/2 Warp. Thus, although at its peak OS/2
ran approximately 2,500 applications and had 10% of the market for
Intel-compatible PC operating systems, IBM ultimately determined
that the applications barrier prevented effective competition
against Windows 95. For that reason, in 1996 IBM stopped trying to
convince ISVs to write for OS/2 Warp. IBM now targets the product at
a market niche, namely enterprise customers (mainly banks) that are
interested in particular types of application that run on OS/2 Warp.
The fact that IBM no longer tries to compete with Windows is
evidenced by the fact that it prices OS/2 Warp at about
two-and-one-half times the price of Windows 98.
- The Mac OS
47. The inability of Apple to compete effectively with
Windows provides another example of the applications barrier to
entry in operation. Although Apple's Mac OS supports more than
12,000 applications, even an inventory of that magnitude is not
sufficient to enable Apple to present a significant percentage of
users with a viable substitute for Windows. The absence of a large
installed base, in turn, reinforces the disparity between the
applications made available for the Mac OS and those made available
for Windows, further inhibiting Apple's sales. The applications
barrier thus prevents the Mac OS from hindering Microsoft's ability
to control price, regardless of whether the Mac OS is regarded as
being in the relevant market or not.
- Fringe Operating Systems
48. The applications barrier to entry does not prevent
non-Microsoft, Intel-compatible PC operating systems from attracting
enough consumer demand and ISV support to survive. It does not even
prevent vendors of those products from making a profit. The barrier
does, however, prevent the products from drawing a significant
percentage of consumers away from Windows.
49. As discussed above, Be markets an Intel-compatible PC
operating system, called BeOS, that is specially suited to support
multimedia functions. The operating system survives on a relatively
minuscule number of applications (approximately 1,000) and a user
base which, at around 750,000, is trivial compared to the number of
Windows users. One of the reasons the BeOS can even attract that
many users despite its small base of applications is that it
advertises itself as a complement to, rather than as a substitute
for, Windows. Although the BeOS could run an Intel-compatible PC
system without Windows, it is almost always loaded on a system along
with Windows. What is more, when these dual-loaded PC systems are
turned on, Windows automatically boots; the user must then take
affirmative steps to invoke the BeOS. While this scheme allows the
BeOS to occupy a niche in the market, it does not place the product
on a trajectory to replace Windows on a significant number of PCs.
The special multimedia support provided by the BeOS may, for a small
number of users, outweigh the disadvantages of maintaining two
large, complex operating systems on one PC. Of that group, however,
it is likely that only a tiny number of users will find that support
so attractive that they would be willing to forego Windows, and its
huge base of compatible applications, altogether.
50. The experience of the Linux operating system, a version
of which runs on Intel- compatible PCs, similarly fails to refute
the existence of an applications barrier to entry. Linux is an "open
source" operating system that was created, and is continuously
updated, by a global network of software developers who contribute
their labor for free. Although Linux has between ten and fifteen
million users, the majority of them use the operating system to run
servers, not PCs. Several ISVs have announced their development of
(or plans to develop) Linux versions of their applications. To date,
though, legions of ISVs have not followed the lead of these first
movers. Similarly, consumers have by and large shown little
inclination to abandon Windows, with its reliable developer support,
in favor of an operating system whose future in the PC realm is
unclear. By itself, Linux's open-source development model shows no
signs of liberating that operating system from the cycle of consumer
preferences and developer incentives that, when fueled by Windows'
enormous reservoir of applications, prevents non-Microsoft operating
systems from competing.
- Open-Source Applications Development
51. Since application developers working under an open-source model
are not looking to recoup their investment and make a profit by
selling copies of their finished products, they are free from the
imperative that compels proprietary developers to concentrate their
efforts on Windows. In theory, then, open-source developers are at
least as likely to develop applications for a non-Microsoft operating
system as they are to write Windows-compatible applications. In fact,
they may be disposed ideologically to focus their efforts on
open-source platforms like Linux. Fortunately for Microsoft, however,
there are only so many developers in the world willing to devote their
talents to writing, testing, and debugging software pro bono publico.
A small corps may be willing to concentrate its efforts on popular
applications, such as browsers and office productivity applications,
that are of value to most users. It is unlikely, though, that a
sufficient number of open-source developers will commit to developing
and continually updating the large variety of applications that an
operating system would need to attract in order to present a
significant number of users with a viable alternative to Windows. In
practice, then, the open- source model of applications development may
increase the base of applications that run on non- Microsoft PC
operating systems, but it cannot dissolve the barrier that prevents
such operating systems from challenging Windows.
- Cloning the 32-Bit Windows APIs
52. Theoretically, the developer of a non-Microsoft,
Intel-compatible PC operating system could circumvent the applications
barrier to entry by cloning the APIs exposed by the 32- bit versions
of Windows (Windows 9x and Windows NT). Applications written for
Windows would then also run on the rival system, and consumers could
use the rival system confident in that knowledge. Translating this
theory into practice is virtually impossible, however. First of all,
cloning the thousands of APIs already exposed by Windows would be an
enormously expensive undertaking. More daunting is the fact that
Microsoft continually adds APIs to Windows through updates and new
versions. By the time a rival finished cloning the APIs currently in
existence, Windows would have exposed a multitude of new ones. Since
the rival would never catch up, it would never be able to assure
consumers that its operating system would run all of the applications
written for Windows. IBM discovered this to its dismay in the mid-
1990s when it failed, despite a massive investment, to clone a
sufficiently large part of the 32-bit Windows APIs. In short,
attempting to clone the 32-bit Windows APIs is such an expensive,
uncertain undertaking that it fails to present a practical option for
a would-be competitor to Windows.
- Viable Alternatives to Windows
53. That Microsoft's market share and the applications barrier
to entry together endow the company with monopoly power in the market
for Intel-compatible PC operating systems is directly evidenced by the
sustained absence of realistic commercial alternatives to Microsoft's PC
operating-system products.
54. OEMs are the most important direct customers for operating
systems for Intel- compatible PCs. Because competition among OEMs is
intense, they pay particularly close attention to consumer demand. OEMs
are thus not only important customers in their own right, they are also
surrogates for consumers in identifying reasonably-available commercial
alternatives to Windows. Without significant exception, all OEMs
pre-install Windows on the vast majority of PCs that they sell, and they
uniformly are of a mind that there exists no commercially viable
alternative to which they could switch in response to a substantial and
sustained price increase or its equivalent by Microsoft. For example, in
1995, at a time when IBM still placed hope in OS/2's ability to rival
Windows, the firm nevertheless calculated that its PC company would lose
between seventy and ninety percent of its sales volume if failed to load
Windows 95 on its PCs. Although a few OEMs have announced their
intention to pre-install Linux on some of the computers they ship, none
of them plan to install Linux in lieu of Windows on any appreciable
number of PC (as opposed to server) systems. For its part, Be is not
even attempting to persuade OEMs to install the BeOS on PCs to the
exclusion of Windows.
55. OEMs believe that the likelihood of a viable alternative to
Windows emerging any time in the next few years is too low to constrain
Microsoft from raising prices or imposing other burdens on customers and
users. The accuracy of this belief is highlighted by the fact that the
other vendors of Intel-compatible PC operating systems do not view their
own offerings as viable alternatives to Windows. Microsoft knows that
OEMs have no choice but to load Windows, both because it has a good
understanding of the market in which it operates and because OEMs have
told Microsoft as much. Indicative of Microsoft's assessment of the
situation is the fact that, in a 1996 presentation to the firm's
executive committee, the Microsoft executive in charge of OEM licensing
reported that piracy continued to be the main competition to the
company's operating system products. Secure in this knowledge, Microsoft
did not consider the prices of other Intel-compatible PC operating
systems when it set the price of Windows 98.
56. As the Court found above, the growth of server- and
middleware-based applications development might eventually weaken the
applications barrier to entry. This would not only make it easier for
outside firms to enter the market, it could also make it easier for non-
Microsoft firms already in the market to present a viable alternative to
Windows. But as the Court also found above, it is not clear whether ISVs
will ever develop a large, diverse body of full-featured applications
that rely solely on APIs exposed by servers and middleware. Furthermore,
even assuming that such a movement has already begun in earnest, it will
take several years for the applications barrier to erode enough to
enable a non-Microsoft, Intel- compatible PC operating system to develop
into a viable alternative to Windows.
- Price Restraint Posed by Microsoft's Installed Base
57. Software never expires, so consumers who already have a
version of Windows with which they are content and who are not shopping
for a new PC system are somewhat reluctant to incur the cost of
upgrading to a new version of Windows. Fortunately for Microsoft, the
pace of innovation in PC hardware is rapid, and the price of that
hardware has declined steadily in recent years. As a result, existing PC
users buy new PC systems relatively frequently, and OEMs still attract
at a healthy rate buyers who have never owned a computer. The license
for one of Microsoft's operating system products prohibits the user from
transferring the operating system to another machine, so there is no
legal secondary market in Microsoft operating systems. This means that
any consumer who buys a new Intel-compatible PC and wants Windows must
buy a new copy of the operating system. Microsoft takes pains to ensure
that the versions of its operating system that OEMs pre-install on new
PC systems are the most current. It does this, in part, by increasing
the price to OEMs of older versions of Windows when the newer versions
are released. Since Microsoft can sell so many copies of each new
operating system through the sales of new PC systems, the average price
it sets for those systems is little affected by the fact that older
versions of Windows never wear out.
- Price Restraint Posed by Piracy
58. Although there is no legal secondary market for Microsoft's PC
operating systems, there is a thriving illegal one. Software pirates
illegally copy software products such as Windows, selling each copy for
a fraction of the vendor's usual price. One of the ways Microsoft
combats piracy is by advising OEMs that they will be charged a higher
price for Windows unless they drastically limit the number of PCs that
they sell without an operating system pre-installed. In 1998, all major
OEMs agreed to this restriction. Naturally, it is hard to sell a pirated
copy of Windows to a consumer who has already received a legal copy
included in the price of his new PC system. Thus, Microsoft is able to
effectively contain, if not extinguish, the illegal secondary market for
its operating-system products. So even though Microsoft is more
concerned about piracy than it is about other firms' operating system
products, the company's pricing is not substantially constrained by the
need to reduce the incentives for consumers to acquire their copies of
Windows illegally.
- Price Restraint Posed by Long-Term Threats
59. The software industry in general is characterized by
dynamic, vigorous competition. In many cases, one of the early entrants
into a new software category quickly captures a lion's share of the
sales, while other products in the category are either driven out
altogether or relegated to niche positions. What eventually displaces
the leader is often not competition from another product within the same
software category, but rather a technological advance that renders the
boundaries defining the category obsolete. These events, in which
categories are redefined and leaders are superseded in the process, are
spoken of as "inflection points."
60. The exponential growth of the Internet represents an
inflection point born of complementary technological advances in the
computer and telecommunications industries. The rise of the Internet in
turn has fueled the growth of server-based computing, middleware, and
open-source software development. Working together, these nascent
paradigms could oust the PC operating system from its position as the
primary platform for applications development and the main interface
between users and their computers. Microsoft recognizes that new
paradigms could arise to depreciate the value of selling PC operating
systems; however, the fact that these new paradigms already exist in
embryonic or primitive form does not prevent Microsoft from enjoying
monopoly power today. For while consumers might one day turn to network
computers, or Linux, or a combination of middleware and some other
operating system, as an alternative to Windows, the fact remains that
they are not doing so today. Nor are consumers likely to do so in
appreciable numbers any time in the next few years. Unless and until
that day arrives, no significant percentage of consumers will be able to
abandon Windows without incurring substantial costs. Microsoft can
therefore set the price of Windows substantially higher than that which
would be charged in a competitive market or impose other burdens on
consumers without losing so much business as to make the action
unprofitable. If Microsoft exerted its power solely to raise price, the
day when users could turn away from Windows without incurring
substantial costs would still be several years distant. Moreover,
Microsoft could keep its prices high for a significant period of time
and still lower them in time to meet the threat of a new paradigm.
Alternatively, Microsoft could delay the arrival of a new paradigm on
the scene by expending surplus monopoly power in ways other than the
maintenance of high prices.
- Significance of Microsoft's Innovation
61. The fact that Microsoft invests heavily in research and
development does not evidence a lack of monopoly power. Indeed,
Microsoft has incentives to innovate aggressively despite its monopoly
power. First, if there are innovations that will make Intel-compatible
PC systems attractive to more consumers, and those consumers less
sensitive to the price of Windows, the innovations will translate into
increased profits for Microsoft. Second, although Microsoft could
significantly restrict its investment in innovation and still not face a
viable alternative to Windows for several years, it can push the
emergence of competition even farther into the future by continuing to
innovate aggressively. While Microsoft may not be able to stave off all
potential paradigm shifts through innovation, it can thwart some and
delay others by improving its own products to the greater satisfaction
of consumers.
- Microsoft's Pricing Behavior
62. Microsoft's actual pricing behavior is consistent with the
proposition that the firm enjoys monopoly power in the market for
Intel-compatible PC operating systems. The company's decision not to
consider the prices of other vendors' Intel-compatible PC operating
systems when setting the price of Windows 98, for example, is probative
of monopoly power. One would expect a firm in a competitive market to
pay much closer attention to the prices charged by other firms in the
market. Another indication of monopoly power is the fact that Microsoft
raised the price that it charged OEMs for Windows 95, with trivial
exceptions, to the same level as the price it charged for Windows 98
just prior to releasing the newer product. In a competitive market, one
would expect the price of an older operating system to stay the same or
decrease upon the release of a newer, more attractive version.
Microsoft, however, was only concerned with inducing OEMs to ship
Windows 98 in favor of the older version. It is unlikely that Microsoft
would have imposed this price increase if it were genuinely concerned
that OEMs might shift their business to another vendor of operating
systems or hasten the development of viable alternatives to Windows.
63. Finally, it is indicative of monopoly power that Microsoft
felt that it had substantial discretion in setting the price of its
Windows 98 upgrade product (the operating system product it sells to
existing users of Windows 95). A Microsoft study from November 1997
reveals that the company could have charged $49 for an upgrade to
Windows 98 there is no reason to believe that the $49 price would have
been unprofitable but the study identifies $89 as the
revenue-maximizing price. Microsoft thus opted for the higher price.
64. An aspect of Microsoft's pricing behavior that, while not
tending to prove monopoly power, is consistent with it is the fact that
the firm charges different OEMs different prices for Windows, depending
on the degree to which the individual OEMs comply with Microsoft's
wishes. Among the five largest OEMs, Gateway and IBM, which in various
ways have resisted Microsoft's efforts to enlist them in its efforts to
preserve the applications barrier to entry, pay higher prices than
Compaq, Dell, and Hewlett-Packard, which have pursued less contentious
relationships with Microsoft.
65. It is not possible with the available data to determine
with any level of confidence whether the price that a profit-maximizing
firm with monopoly power would charge for Windows 98 comports with the
price that Microsoft actually charges. Even if it could be determined
that Microsoft charges less than the profit-maximizing monopoly price,
though, that would not be probative of a lack of monopoly power, for
Microsoft could be charging what seems like a low short-term price in
order to maximize its profits in the future for reasons unrelated to
underselling any incipient competitors. For instance, Microsoft could be
stimulating the growth of the market for Intel-compatible PC operating
systems by keeping the price of Windows low today. Given the size and
stability of its market share, Microsoft stands to reap almost all of
the future rewards if there are yet more consumers of Intel-compatible
PC operating systems. By pricing low relative to the short-run
profit-maximizing price, thereby focusing on attracting new users to the
Windows platform, Microsoft would also intensify the positive network
effects that add to the impenetrability of the applications barrier to
entry.
66. Furthermore, Microsoft expends a significant portion of its
monopoly power, which could otherwise be spent maximizing price, on
imposing burdensome restrictions on its customers and in inducing them
to behave in ways that augment and prolong that monopoly power. For
example, Microsoft attaches to a Windows license conditions that
restrict the ability of OEMs to promote software that Microsoft believes
could weaken the applications barrier to entry. Microsoft also charges a
lower price to OEMs who agree to ensure that all of their Windows
machines are powerful enough to run Windows NT for Workstations. To the
extent this provision induces OEMs to concentrate their efforts on the
development of relatively powerful, expensive PCs, it makes OEMs less
likely to pursue simultaneously the opposite path of developing "thin
client" systems, which could threaten demand for Microsoft's Intel-
compatible PC operating system products. In addition, Microsoft charges
a lower price to OEMs who agree to ship all but a minute fraction of
their machines with an operating system pre- installed. While this helps
combat piracy, it also makes it less likely that consumers will detect
increases in the price of Windows and renders operating systems not
pre-installed by OEMs in large numbers even less attractive to
consumers. After all, a consumer's interest in a non- Windows operating
system might not outweigh the burdens on system memory and performance
associated with supporting two operating systems on a single PC. Other
such restrictions and incentives are described below.
- Microsoft's Actions Toward Other Firms
67. Microsoft's monopoly power is also evidenced by the fact
that, over the course of several years, Microsoft took actions that
could only have been advantageous if they operated to reinforce monopoly
power. These actions are described below.
IV.
THE MIDDLEWARE THREATS
68. Middleware technologies, as previously noted, have the
potential to weaken the applications barrier to entry. Microsoft was
apprehensive that the APIs exposed by middleware technologies would
attract so much developer interest, and would become so numerous and
varied, that there would arise a substantial and growing number of
full-featured applications that relied largely, or even wholly, on
middleware APIs. The applications relying largely on middleware APIs would
potentially be relatively easy to port from one operating system to
another. The applications relying exclusively on middleware APIs would
run, as written, on any operating system hosting the requisite middleware.
So the more popular middleware became and the more APIs it exposed, the
more the positive feedback loop that sustains the applications barrier to
entry would dissipate. Microsoft was concerned with middleware as a
category of software; each type of middleware contributed to the threat
posed by the entire category. At the same time, Microsoft focused its
antipathy on two incarnations of middleware that, working together, had
the potential to weaken the applications barrier severely without the
assistance of any other middleware. These were Netscape's Web browser and
Sun's implementation of the Java technologies.
- The Netscape Web browser
69. Netscape Navigator possesses three key middleware
attributes that endow it with the potential to diminish the applications
barrier to entry. First, in contrast to non-Microsoft, Intel-compatible
PC operating systems, which few users would want to use on the same PC
systems that carry their copies of Windows, a browser can gain
widespread use based on its value as a complement to Windows. Second,
because Navigator exposes a set (albeit a limited one) of APIs, it can
serve as a platform for other software used by consumers. A browser
product is particularly well positioned to serve as a platform for
network-centric applications that run in association with Web pages.
Finally, Navigator has been ported to more than fifteen different
operating systems. Thus, if a developer writes an application that
relies solely on the APIs exposed by Navigator, that application will,
without any porting, run on many different operating systems.
70. Adding to Navigator's potential to weaken the applications
barrier to entry is the fact that the Internet has become both a major
inducement for consumers to buy PCs for the first time and a major
occupier of the time and attention of current PCs users. For any firm
looking to turn its browser product into an applications platform such
to rival Windows, the intense consumer interest in all things
Internet-related is a great boon.
71. Microsoft knew in the fall of 1994 that Netscape was
developing versions of a Web browser to run on different operating
systems. It did not yet know, however, that Netscape would employ
Navigator to generate revenue directly, much less that the product would
evolve in such a way as to threaten Microsoft. In fact, in late December
1994, Netscape's chairman and chief executive officer ("CEO"), Jim
Clark, told a Microsoft executive that the focus of Netscape's business
would be applications running on servers and that Netscape did not
intend to succeed at Microsoft's expense.
72. As soon as Netscape released Navigator on December 15,
1994, the product began to enjoy dramatic acceptance by the public;
shortly after its release, consumers were already using Navigator far
more than any other browser product. This alarmed Microsoft, which
feared that Navigator's enthusiastic reception could embolden Netscape
to develop Navigator into an alternative platform for applications
development. In late May 1995, Bill Gates, the chairman and CEO of
Microsoft, sent a memorandum entitled "The Internet Tidal Wave" to
Microsoft's executives describing Netscape as a "new competitor born'
on the Internet." He warned his colleagues within Microsoft that
Netscape was "pursuing a multi-platform strategy where they move the key
API into the client to commoditize the underlying operating system." By
the late spring of 1995, the executives responsible for setting
Microsoft's corporate strategy were deeply concerned that Netscape was
moving its business in a direction that could diminish the applications
barrier to entry.
- Sun's Implementation of the Java Technologies
73. The term "Java" refers to four interlocking elements.
First, there is a Java programming language with which developers can
write applications. Second, there is a set of programs written in Java
that expose APIs on which developers writing in Java can rely. These
programs are called the "Java class libraries." The third element is the
Java compiler, which translates the code written by the developer into
Java "bytecode." Finally, there are programs called "Java virtual
machines," or "JVMs," which translate Java bytecode into instructions
comprehensible to the underlying operating system. If the Java class
libraries and a JVM are present on a PC system, the system is said to
carry a "Java runtime environment."
74. The inventors of Java at Sun Microsystems intended the
technology to enable applications written in the Java language to run on
a variety of platforms with minimal porting. A program written in Java
and relying only on APIs exposed by the Java class libraries will run on
any PC system containing a JVM that has itself been ported to the
resident operating system. Therefore, Java developers need to port their
applications only to the extent that those applications rely directly on
the APIs exposed by a particular operating system. The more an
application written in Java relies on APIs exposed by the Java class
libraries, the less work its developer will need to do to port the
application to different operating systems. The easier it is for
developers to port their applications to different operating systems,
the more applications will be written for operating systems other than
Windows. To date, the Java class libraries do not expose enough APIs to
support the development of full-featured applications that will run well
on multiple operating systems without the need for porting; however,
they do allow relatively simple, network-centric applications to be
written cross-platform. It is Sun's ultimate ambition to expand the
class libraries to such an extent that many full-featured,
end-user-oriented applications will be written cross-platform. The
closer Sun gets to this goal of "write once, run anywhere," the more the
applications barrier to entry will erode.
75. Sun announced in May 1995 that it had developed the Java
programming language. Mid-level executives at Microsoft began to express
concern about Sun's Java vision in the fall of that year, and by late
spring of 1996, senior Microsoft executives were deeply worried about
the potential of Sun's Java technologies to diminish the applications
barrier to entry.
76. Sun's strategy could only succeed if a Java runtime
environment that complied with Sun's standards found its way onto PC
systems running Windows. Sun could not count on Microsoft to ship with
Windows an implementation of the Java runtime environment that
threatened the applications barrier to entry. Fortunately for Sun,
Netscape agreed in May 1995 to include a copy of Sun's Java runtime
environment with every copy of Navigator, and Navigator quickly became
the principal vehicle by which Sun placed copies of its Java runtime
environment on the PC systems of Windows users.
77. The combined efforts of Netscape and Sun threatened to
hasten the demise of the applications barrier to entry, opening the way
for non-Microsoft operating systems to emerge as acceptable substitutes
for Windows. By stimulating the development of network-centric Java
applications accessible to users through browser products, the
collaboration of Netscape and Sun also heralded the day when vendors of
information appliances and network computers could present users with
viable alternatives to PCs themselves. Nevertheless, these middleware
technologies have a long way to go before they might imperil the
applications barrier to entry. Windows 98 exposes nearly ten thousand
APIs, whereas the combined APIs of Navigator and the Java class
libraries, together representing the greatest hope for proponents of
middleware, total less than a thousand. Decision-makers at Microsoft are
apprehensive of potential as well as present threats, though, and in
1995 the implications of the symbiosis between Navigator and Sun's Java
implementation were not lost on executives at Microsoft, who viewed
Netscape's cooperation with Sun as a further reason to dread the
increasing use of Navigator.
- Other Middleware Threats
78. Although they have been the most prominent, Netscape's
Navigator and Sun's Java implementation are not the only manifestations
of middleware that Microsoft has perceived as having the potential to
weaken the applications barrier to entry. Starting in 1994, Microsoft
exhibited considerable concern over the software product Notes,
distributed first by Lotus and then by IBM. Microsoft worried about
Notes for several reasons: It presented a graphical interface that was
common across multiple operating systems; it also exposed a set of APIs
to developers; and, like Navigator, it served as a distribution vehicle
for Sun's Java runtime environment. Then in 1995, Microsoft reacted with
alarm to Intel's Native Signal Processing software, which interacted
with the microprocessor independently of the operating system and
exposed APIs directly to developers of multimedia content. Finally, in
1997 Microsoft noted the dangers of Apple's and RealNetworks' multimedia
playback technologies, which ran on several platforms (including the Mac
OS and Windows) and similarly exposed APIs to content developers.
Microsoft feared all of these technologies because they facilitated the
development of user-oriented software that would be indifferent to the
identity of the underlying operating system.
V.
MICROSOFT'S RESPONSE TO THE BROWSER THREAT
- Microsoft's Attempt to Dissuade Netscape from Developing
Navigator as a Platform
79. Microsoft's first response to the threat posed by Navigator
was an effort to persuade Netscape to structure its business such that
the company would not distribute platform- level browsing software for
Windows. Netscape's assent would have ensured that, for the foreseeable
future, Microsoft would produce the only platform-level browsing
software distributed to run on Windows. This would have eliminated the
prospect that non-Microsoft browsing software could weaken the
applications barrier to entry.
80. Executives at Microsoft received confirmation in early May
1995 that Netscape was developing a version of Navigator to run on
Windows 95, which was due to be released in a couple of months.
Microsoft's senior executives understood that if they could prevent this
version of Navigator from presenting alternatives to the
Internet-related APIs in Windows 95, the technologies branded as
Navigator would cease to present an alternative platform to developers.
Even if non-Windows versions of Navigator exposed Internet-related APIs,
applications written to those APIs would not run on the platform
Microsoft executives expected to enjoy the largest installed base, i.e.,
Windows 95. So, as long as the version of Navigator written for Windows
95 relied on Microsoft's Internet-related APIs instead of exposing its
own, developing for Navigator would not mean developing cross-platform.
Developers of network-centric applications thus would not be drawn to
Navigator's APIs in substantial numbers. Therefore, with the
encouragement and support of Gates, a group of Microsoft executives
commenced a campaign in the summer of 1995 to convince Netscape to halt
its development of platform-level browsing technologies for Windows 95.
81. In a meeting held at Microsoft's headquarters on June 2,
1995, Microsoft executives suggested to Jim Clark's replacement as CEO
at Netscape, James Barksdale, that the version of Navigator written for
Windows 95 be designed to rely upon the Internet-related APIs in Windows
95 and distinguish itself with "value-added" software components. The
Microsoft executives left unsaid the fact that value-added software, by
definition, does not present a significant platform for applications
development. For his part, Barksdale informed the Microsoft
representatives that the browser represented an important part of
Netscape's business strategy and that Windows 3.1 and Windows 95 were
expected to be the primary platforms for which Navigator would be
distributed.
82. At the conclusion of the June 2 meeting, Microsoft still
did not know whether or not Netscape intended to preserve Navigator's
own platform capabilities and expand the set of APIs that it exposed to
developers. In the hope that Netscape could still be persuaded to
forswear any platform ambitions and instead rely on the Internet
technologies in Windows 95, Microsoft accepted Barksdale's invitation to
send a group of representatives to Netscape's headquarters for a
technology "brainstorming session" on June 21. Netscape's senior
executives saw the meeting as an opportunity to ask Microsoft for access
to crucial technical information, including certain APIs, that Netscape
needed in order to ensure that Navigator would work well on systems
running Windows 95.
83. Early in the June 21 meeting, Microsoft representatives
told Barksdale and the other Netscape executives present that they
wanted to explore the possibility of building a broader and closer
relationship between the two companies. To this end, the Microsoft
representatives wanted to know whether Netscape intended to adopt and
build on top of the Internet-related platform that Microsoft planned to
include in Windows 95, or rather to expose its own Internet-related
APIs, which would compete with Microsoft's. If Netscape was not
committed to providing an alternative platform for network-centric
applications, Microsoft would assist Netscape in developing server- and
(to a limited extent) PC-based software applications that relied on
Microsoft's Internet technologies. For one thing, the representatives
explained, Microsoft would be content to leave the development of
browser products for the Mac OS, UNIX, and Microsoft's 16-bit operating
system products to Netscape. Alternatively, Netscape could license to
Microsoft the underlying code for a Microsoft-branded browser to run on
those platforms. The Microsoft representatives made it clear, however,
that Microsoft would be marketing its own browser for Windows 95, and
that this product would rely on Microsoft's platform-level Internet
technologies. If Netscape marketed browsing software for Windows 95
based on different technologies, then Microsoft would view Netscape as a
competitor, not a partner.
84. When Barksdale brought the discussion back to the
particular Windows 95 APIs that Netscape actually wanted to rely on and
needed from Microsoft, the representatives from Microsoft explained that
if Netscape entered a "special relationship" with Microsoft, the company
would treat Netscape as a "preferred ISV." This meant that Netscape
would enjoy preferential access to technical information, including
APIs. They intimated that Microsoft's internal developers had already
created the APIs that Netscape was seeking, and that Microsoft had not
yet decided either which ISVs would be privileged to receive them or
when access would be granted. The Microsoft representatives made clear
that the alacrity with which Netscape would receive the desired Windows
95 APIs and other technical information would depend on whether Netscape
entered this "special relationship" with Microsoft.
85. After listening to Microsoft's proposal, Barksdale had two
main questions: First, where would the line between platform
(Microsoft's exclusive domain) and applications (where Netscape could
continue to function) be situated? Second, who would get to decide where
the line would lie? After all, the attractiveness of a special
relationship with Microsoft depended a great deal on how much room would
remain for Netscape to innovate and seek profit. The Microsoft
representatives replied that Microsoft would incorporate most of the
functionality of the current Netscape browser into the Windows 95
platform, perhaps leaving room for Netscape to distribute a
user-interface shell. Where Netscape would have the most scope to
innovate would be in the development of software "solutions," which are
applications (mainly server- based) focused on meeting the needs of
specific types of commercial users. Since such applications are already
minutely calibrated to the needs of their users, they do not present
platforms for the development of more specific applications. Although
the representatives from Microsoft assured Barksdale that the line
between platform and solutions was fixed by a collaborative
decision-making process between Microsoft and its ISV partners, those
representatives had already indicated that the space Netscape would be
allowed to occupy between the user and Microsoft's platform domain was a
very narrow one. Simply put, if Navigator exposed APIs that competed for
developer attention with the Internet-related APIs Microsoft was
planning to build into its platform, Microsoft would regard Netscape as
a trespasser on its territory.
86. The Microsoft representatives did not insist at the June 21
meeting that Netscape executives accept their proposal on the spot. For
his part, Barksdale said only that he would like more information
regarding where Microsoft proposed to place the line between its
platform and Netscape's applications. In the ensuing, more technical
discussions, the Netscape executives agreed to adopt one component of
Microsoft's platform-level Internet technology called Internet
Shortcuts. The meeting ended cordially, with both sides promising to
keep the lines of communication open.
87. The executive who led Microsoft's contingent on June 21,
Daniel Rosen, emerged from the meeting optimistic that Netscape would
abandon its platform ambitions in exchange for special help from
Microsoft in developing solutions. His sentiments were not shared by
another Microsoft participant, Thomas Reardon, who had not failed to
notice the Netscape executives grow tense when the Microsoft
representatives referred to incorporating Navigator's functionality into
Windows. Reardon predicted that Netscape would compete with almost all
of Microsoft's platform-level Internet technologies. Once he heard both
viewpoints, Gates concluded that Rosen was being a bit naive and that
Reardon had assessed the situation more accurately. In the middle of
July 1995, Rosen's superiors instructed him to drop the effort to reach
a strategic concord with Netscape.
88. Had Netscape accepted Microsoft's proposal, it would have
forfeited any prospect of presenting a comprehensive platform for the
development of network-centric applications. Even if the versions of
Navigator written for the Mac OS, UNIX, and 16-bit Windows had continued
to expose APIs controlled by Netscape, the fact that Netscape would not
have marketed any platform software for Windows 95, the operating system
that was destined to become dominant, would have ensured that, for the
foreseeable future, too few developers would rely on Navigator's APIs to
create a threat to the applications barrier to entry. In fact, although
the discussions ended before Microsoft was compelled to demarcate
precisely where the boundary between its platform and Netscape's
applications would lie, it is unclear whether Netscape's acceptance of
Microsoft's proposal would have left the firm with even the ability to
survive as an independent business.
89. At the time Microsoft presented its proposal, Navigator was
the only browser product with a significant share of the market and thus
the only one with the potential to weaken the applications barrier to
entry. Thus, had it convinced Netscape to accept its offer of a "special
relationship," Microsoft quickly would have gained such control over the
extensions and standards that network-centric applications (including
Web sites) employ as to make it all but impossible for any future
browser rival to lure appreciable developer interest away from
Microsoft's platform.
- Withholding Crucial Technical Information
90. Microsoft knew that Netscape needed certain critical
technical information and assistance in order to complete its Windows 95
version of Navigator in time for the retail release of Windows 95.
Indeed, Netscape executives had made a point of requesting this
information, especially the so-called Remote Network Access ("RNA") API,
at the June 21 meeting. As was discussed above, the Microsoft
representatives at the meeting had responded that the haste with which
Netscape received the desired technical information would depend on
whether Netscape entered the so-called "special relationship" with
Microsoft. Specifically, Microsoft representative J. Allard had told
Barksdale that the way in which the two companies concluded the meeting
would determine whether Netscape received the RNA API immediately or in
three months.
91. Although Netscape declined the special relationship with
Microsoft, its executives continued, over the weeks following the June
21 meeting, to plead for the RNA API. Despite Netscape's persistence,
Microsoft did not release the API to Netscape until late October, i.e.,
as Allard had warned, more than three months later. The delay in turn
forced Netscape to postpone the release of its Windows 95 browser until
substantially after the release of Windows 95 (and Internet Explorer) in
August 1995. As a result, Netscape was excluded from most of the holiday
selling season.
92. Microsoft similarly withheld a scripting tool that Netscape
needed to make its browser compatible with certain dial-up ISPs.
Microsoft had licensed the tool freely to ISPs that wanted it, and in
fact had cooperated with Netscape in drafting a license agreement that,
by mid- July 1996, needed only to be signed by an authorized Microsoft
executive to go into effect. There the process halted, however. In
mid-August, a Microsoft representative informed Netscape that senior
executives at Microsoft had decided to link the grant of the license to
the resolution of all open issues between the companies. Netscape never
received a license to the scripting tool, and as a result, was unable to
do business with certain ISPs for a time.
- The Similar Experiences of Other Firms in Dealing with
Microsoft
93. Other firms in the computer industry have had encounters
with Microsoft similar to the experiences of Netscape described above.
These interactions demonstrate that it is Microsoft's corporate practice
to pressure other firms to halt software development that either shows
the potential to weaken the applications barrier to entry or competes
directly with Microsoft's most cherished software products.
- Intel
94. At the same time that Microsoft was trying to convince
Netscape to stop developing cross-platform APIs, it was trying to
convince Intel to halt the development of software that presented
developers with a set of operating-system-independent interfaces.
95. Although Intel is engaged principally in the design and
manufacture of microprocessors, it also develops some software.
Intel's software development efforts, which take place at the Intel
Architecture Labs ("IAL"), are directed primarily at finding useful
ways to consume more microprocessor cycles, thereby stimulating demand
for advanced Intel microprocessors. By early 1995, IAL was in the
advanced stages of developing software that would enable Intel 80x86
microprocessors to carry out tasks usually performed by separate chips
known as "digital signal processors." By enabling this migration, the
software, called Native Signal Processing ("NSP") software, would
endow Intel microprocessors with substantially enhanced video and
graphics performance.
96. Intel was eager for software developers and hardware
manufacturers to write software and build peripheral devices that
would implement the enhanced capabilities that its microprocessors and
its NSP software together offered. Intel did not believe, however,
that the set of APIs and device driver interfaces ("DDIs") in Windows
had kept pace with the growing ability of Intel's microprocessors to
deliver audio/visual content. Consequently, IAL designed its NSP
software to expose Intel's own APIs and DDIs that, when invoked by
developers and hardware manufacturers, would demonstrate the
multimedia capabilities of an Intel microprocessor utilizing NSP.
97. Microsoft reacted to Intel's NSP software with alarm.
First of all, the software threatened to offer ISVs and device
manufacturers an alternative to waiting for Windows to provide
system-level support for products that would take advantage of
advances in hardware technology. More troubling was the fact that
Intel was developing versions of its NSP software for non-Microsoft
operating systems. The different versions of the NSP software exposed
the same set of software interfaces to developers, so the more an
application took advantage of interfaces exposed by NSP software, the
easier it would be to port that application to non- Microsoft
operating systems. In short, Intel's NSP software bore the potential
to weaken the barrier protecting Microsoft's monopoly power.
98. Over time, Microsoft developed additional qualms about
Intel's NSP software. For instance, Intel initially designed the NSP
software to be compatible with only Windows 3.1. At the time,
Microsoft was preparing to release Windows 95, and the company did not
want anything rekindling the interest of ISVs, equipment
manufacturers, and consumers in the soon- to-be obsolescent version of
Windows. More acute was Microsoft's concern that users who received
NSP software on their Windows 3.1 systems would have difficulty
upgrading those systems to Windows 95. By June 1995, Intel had
completed a pre-release, or "beta," version of its NSP software for
Windows 95, but Microsoft worried that a commercial version would not
be ready by the time OEMs began loading Windows 95.
99. Along with its concerns about contemporaneous
compatibility, Microsoft also complained that Intel had not subjected
its software to sufficient quality-assurance testing. Microsoft was
quick to point out that if Windows users detected problems with the
software that came pre-installed on their PC systems, they would blame
Microsoft or the OEMs, even if fault lay with Intel. Microsoft's
concerns with compatibility and quality were genuine. Both pre- dating
and over-shadowing these transient and remediable concerns, however,
was a more abiding fear at Microsoft that the NSP software would
render ISVs, device manufacturers, and (ultimately) consumers less
dependent on Windows. Without this fear, Microsoft would not have
subjected Intel to the level of pressure that it brought to bear in
the summer of 1995.
100. Microsoft began complaining to Intel about its NSP
software in inter-company communications sent in the spring of 1995.
In May, Microsoft raised the profile of its complaints by sending some
of its senior executives to Intel to discuss the latter's incursion
into Microsoft's platform territory. Returning from the May meeting,
one Microsoft employee urged his superiors to refuse to allow Intel to
offer platform-level software, even if it meant that Intel could not
innovate as quickly as it would like. If Intel wished to enable a new
function, the employee wrote, its only "winning path" would be to
convince Microsoft to support the effort in its platform software. At
any rate, "[s]ometimes Intel would have to accept the outcome that the
time isn't right for [Microsoft]." In the first week of July, Gates
himself met with Intel's CEO, Andrew Grove, to discuss, among other
things, NSP. In a subsequent memorandum to senior Microsoft
executives, Gates reported that he had tried to convince Grove "to
basically not ship NSP" and more generally to reduce the number of
people working on software at Intel.
101. The development of an alternative platform to challenge
Windows was not the primary objective of Intel's NSP efforts. In fact,
Intel was interested in providing APIs and DDIs only to the extent the
effort was necessary to ensure the development of applications and
devices that would spark demand for Intel's most advanced
microprocessors. Understanding Intel's limited ambitions, Microsoft
hastened to assure Intel that if it would stop promoting NSP's
interfaces, Microsoft would accelerate its own work to incorporate the
functions of the NSP software into Windows, thereby stimulating the
development of applications and devices that relied on the new
capabilities of Intel's microprocessors. At the same time, Microsoft
pressured the major OEMs to not install NSP software on their PCs
until the software ceased to expose APIs. NSP software could not find
its way onto PCs without the cooperation of the OEMs, so Intel
realized that it had no choice but to surrender the pace of software
innovation to Microsoft. By the end of July 1995, Intel had agreed to
stop promoting its NSP software. Microsoft subsequently incorporated
some of NSP's components into its operating-system products. Even as
late as the end of 1998, though, Microsoft still had not implemented
key capabilities that Intel had been poised to offer consumers in
1995.
102. Microsoft was not content to merely quash Intel's NSP
software. At a second meeting at Intel's headquarters on August 2,
1995, Gates told Grove that he had a fundamental problem with Intel
using revenues from its microprocessor business to fund the
development and distribution of free platform-level software. In fact,
Gates said, Intel could not count on Microsoft to support Intel's next
generation of microprocessors as long as Intel was developing
platform-level software that competed with Windows. Intel's senior
executives knew full well that Intel would have difficultly selling PC
microprocessors if Microsoft stopped cooperating in making them
compatible with Windows and if Microsoft stated to OEMs that it did
not support Intel's chips. Faced with Gates' threat, Intel agreed to
stop developing platform-level interfaces that might draw support away
from interfaces exposed by Windows.
103. OEMs represent the primary customers for Intel's
microprocessors. Since OEMs are dependent on Microsoft for Windows,
Microsoft enjoys continuing leverage over Intel. To illustrate, Gates
was able to report to other senior Microsoft executives in October
1995 that "Intel feels we have all the OEMs on hold with our NSP
chill." He added:
This is good news because it means OEMs are listening to us. Andy
[Grove] believes Intel is living up to its part of the NSP bargain
and that we should let OEMs know that some of the new software work
Intel is doing is OK. If Intel is not sticking totally to its part
of the deal let me know.
- Apple
104. QuickTime is Apple's software architecture for creating,
editing, publishing, and playing back multimedia content (e.g., audio,
video, graphics, and 3-D graphics). Apple has created versions of
QuickTime to run on both the Mac OS and Windows, enabling developers
using the authoring software to create multimedia content that will
run on QuickTime implementations for both operating systems. QuickTime
competes with Microsoft's own multimedia technologies, including
Microsoft's multimedia APIs (called "DirectX") and its media player.
Because QuickTime is cross-platform middleware, Microsoft perceives it
as a potential threat to the applications barrier to entry.
105. Beginning in the spring of 1997 and continuing into the
summer of 1998, Microsoft tried to persuade Apple to stop producing a
Windows 95 version of its multimedia playback software, which
presented developers of multimedia content with alternatives to
Microsoft's multimedia APIs. If Apple acceded to the proposal,
Microsoft executives said, Microsoft would not enter the authoring
business and would instead assist Apple in developing and selling
tools for developers writing multimedia content. Just as Netscape
would have been free, had it accepted Microsoft's proposal, to market
a browser shell that would run on top of Microsoft's Internet
technologies, Apple would have been permitted, without hindrance, to
market a media player that would run on top of DirectX. But, like the
browser shell that Microsoft contemplated as acceptable for Netscape
to develop, Apple's QuickTime shell would not have exposed
platform-level APIs to developers. Microsoft executives acknowledged
to Apple their doubts that a firm could make a successful business out
of marketing such a shell. Apple might find it profitable, though, to
continue developing multimedia software for the Mac OS, and that, the
executives from Microsoft assured Apple, would not be objectionable.
As was the case with the Internet technologies it was prepared to
tolerate from Netscape, Microsoft felt secure in the conviction that
developers would not be drawn in large numbers to write for non-
Microsoft APIs exposed by platforms whose installed bases were
inconsequential in comparison with that of Windows.
106. In their discussions with Apple, Microsoft's
representatives made it clear that, if Apple continued to market
multimedia playback software for Windows 95 that presented a platform
for content development, then Microsoft would enter the authoring
business to ensure that those writing multimedia content for Windows
95 concentrated on Microsoft's APIs instead of Apple's. The Microsoft
representatives further stated that, if Microsoft was compelled to
develop and market authoring tools in competition with Apple, the
technologies provided in those tools might very well be inconsistent
with those provided by Apple's tools. Finally, the Microsoft
executives warned, Microsoft would invest whatever resources were
necessary to ensure that developers used its tools; its investment
would not be constrained by the fact that authoring software generated
only modest revenue.
107. If Microsoft implemented technologies in its tools that
were different from those implemented in Apple's tools, then
multimedia content developed with Microsoft's tools would not run
properly on Apple's media player, and content developed with Apple's
tools would not run properly on Microsoft's media player. If, as it
implied it was willing to do, Microsoft then bundled its media player
with Windows and used a variety of tactics to limit the distribution
of Apple's media player for Windows, it could succeed in extinguishing
developer support for Apple's multimedia technologies. Indeed, as the
Court discusses in Section VI of these findings, Microsoft had begun,
in 1996, to use just such a strategy against Sun's implementation of
the Java technologies.
108. The discussions over multimedia playback software
culminated in a meeting between executives from Microsoft and Apple
executives, including Apple CEO, Steve Jobs, at Apple's headquarters
on June 15, 1998. Microsoft's objective at the meeting was to secure
Apple's commitment to abandon the development of multimedia playback
software for Windows. At the meeting, one of the Microsoft executives,
Eric Engstrom, said that he hoped the two companies could agree on a
single configuration of software to play multimedia content on
Windows. He added, significantly, that any unified multimedia playback
software for Windows would have to be based on DirectX. If Apple would
agree to make DirectX the standard, Microsoft would be willing to do
several things that Apple might find beneficial. First, Microsoft
would adopt Apple's ".MOV" as the universal file format for multimedia
playback on Windows. Second, Microsoft would configure the Windows
Media Player to display the QuickTime logo during the playback of
".MOV" files. Third, Microsoft would include support in DirectX for
QuickTime APIs used to author multimedia content, and Microsoft would
give Apple appropriate credit for the APIs in Microsoft's Software
Developer Kit.
109. Jobs reserved comment during the meeting with the
Microsoft representatives, but he explicitly rejected Microsoft's
proposal a few weeks later. Had Apple accepted Microsoft's proposal,
Microsoft would have succeeded in limiting substantially the
cross-platform development of multimedia content. In addition, Apple's
future success in marketing authoring tools for Windows 95 would have
become dependent on Microsoft's ongoing cooperation, for those tools
would have relied on the DirectX technologies under Microsoft's
control.
110. Apple's surrender of the multimedia playback business
might have helped users in the short term by resolving existing
incompatibilities in the arena of multimedia software. In the long
run, however, the departure of an experienced, innovative competitor
would not have tended to benefit users of multimedia content. At any
rate, the primary motivation behind Microsoft's proposal to Apple was
not the resolution of incompatibilities that frustrated consumers and
stymied content development. Rather, Microsoft's motivation was its
desire to limit as much as possible the development of multimedia
content that would run cross-platform.
- RealNetworks
111. RealNetworks is the leader, in terms of usage share, in
software that supports the "streaming" of audio and video content from
the Web. RealNetworks' streaming software presents a set of APIs that
competes for developer attention with APIs exposed by the streaming
technologies in Microsoft's DirectX. Like Apple, RealNetworks has
developed versions of its software for multiple operating systems. In
1997, senior Microsoft executives viewed RealNetworks' streaming
software with the same apprehension with which they viewed Apple's
playback software as competitive technology that could develop into
part of a middleware layer that could, in turn, become broad and
widespread enough to weaken the applications barrier to entry.
112. At the end of May 1997, Gates told a group of Microsoft
executives that multimedia streaming represented strategic ground that
Microsoft needed to capture. He identified RealNetworks as the
adversary and authorized the payment of up to $65 million for a
streaming software company in order to accelerate Microsoft's effort
to seize control of streaming standards. Two weeks later, Microsoft
signed a letter of intent for the acquisition of a streaming media
company called VXtreme.
113. Perhaps sensing an impending crisis, executives at
RealNetworks contacted Microsoft within days of the VXtreme deal's
announcement and proposed that the two companies enter a strategic
relationship. The CEO of RealNetworks told a senior vice president at
Microsoft that if RealNetworks were presented with a profitable
opportunity to move to value- added software, the company would be
amenable to abandoning the base streaming business. On July 10, a
Microsoft executive, Robert Muglia, told a RealNetworks executive that
it would indeed be in the interests of both companies if RealNetworks
limited itself to developing value- added software designed to run on
top of Microsoft's fundamental multimedia platform. Consequently, on
July 18, Microsoft and RealNetworks entered into an agreement whereby
Microsoft agreed to distribute a copy of RealNetworks' media player
with each copy of Internet Explorer; to make a substantial investment
in RealNetworks; to license the source code for certain RealNetworks
streaming technologies; and to develop, along with RealNetworks, a
common file format for streaming audio and video content. Muglia, who
signed the agreement on Microsoft's behalf, believed that RealNetworks
had in turn agreed to incorporate Microsoft's streaming media
technologies into its products.
114. RealNetworks apparently understood import of the
agreement differently, for just a few days after it signed the deal
with Microsoft, RealNetworks announced that it planned to continue
developing fundamental streaming software. Indeed, RealNetworks
continues to do so today. Thus, the mid-summer negotiations did not
lead to the result Microsoft had intended. Still, Microsoft's
intentions toward RealNetworks in 1997, and its dealings with the
company that summer, show that decision-makers at Microsoft were
willing to invest a large amount of cash and other resources into
securing the agreement of other companies to halt software development
that exhibited discernible potential to weaken the applications
barrier.
- IBM
115. IBM is both a hardware and a software company. On the
hardware side, IBM manufactures and licenses, among other things,
Intel-compatible PCs. On the software side, IBM develops and sells,
among other things, Intel-compatible PC operating systems and office
productivity applications. The IBM PC Company relies heavily on
Microsoft's cooperation to make a profit, for few consumers would buy
IBM PC systems if those systems did not work well with Windows and,
further, if they did not come with Windows included. IBM's software
division, on the other hand, competes directly with Microsoft in other
respects. For instance, IBM has in the past marketed OS/2 as an
alternative to Windows, and it currently markets the SmartSuite bundle
of office productivity applications as an alternative to Microsoft's
Office suite. The fact that IBM's software division markets products
that compete directly with Microsoft's most profitable products has
frustrated the efforts of the IBM PC Company to maintain a cooperative
relationship with the firm that controls the product (Windows) without
which the PC Company cannot survive.
116. Whereas Microsoft tried to convince Netscape to move its
business in a direction that would not facilitate the emergence of
products that would compete with Windows, Microsoft tried to convince
IBM to move its business away from products that themselves competed
directly with Windows and Office. Microsoft leveraged the fact that
the PC Company needed to license Windows at a competitive price and on
a timely basis, and the fact that the company needed Microsoft's
support in many more subtle ways. When IBM refused to abate the
promotion of those of its own products that competed with Windows and
Office, Microsoft punished the IBM PC Company with higher prices, a
late license for Windows 95, and the withholding of technical and
marketing support.
117. In the summer of 1994, the IBM PC Company told Microsoft
that, with respect to licensing Microsoft's operating-system products,
it wanted to be quoted terms just as favorable as those extended to
IBM's competitor, Compaq. It was IBM's belief that Compaq paid the
lowest rate in the industry for Windows and enjoyed unparalleled
marketing and technical support from Microsoft. In response to the IBM
PC Company's request, Microsoft proposed that the companies enter into
a "Frontline Partnership" similar to the one that existed between
Microsoft and Compaq. Pursuant to that proposal, Microsoft and the IBM
PC Company would perform joint sales, marketing, and development work,
and the PC Company would receive future Microsoft products at the
lowest rates in the industry.
118. At the same time that it offered the IBM PC Company the
rather general terms in the Frontline Partnership Agreement, Microsoft
also offered the PC Company specific reductions in the royalty rate
for Windows 95 if the company would focus its marketing and
distribution efforts on Microsoft's new operating system.
Specifically, the PC Company would receive an $8 reduction in the
per-copy royalty for Windows 95 if it mentioned no other operating
systems in advertisements for IBM PCs, adopted Windows 95 as the
standard operating system for its employees, and ensured that it was
shipping Windows 95 pre-installed on at least fifty percent of its PCs
two months after the release of Windows 95. Given the volume of IBM's
PC shipments, the discount would have amounted to savings of between
$40 million and $48 million in one year. Of course, accepting the
terms would have required IBM, as a practical matter, to abandon its
own operating system, OS/2. After all, IBM would have had difficulty
convincing customers to adopt its own OS/2 if the company itself had
used Microsoft's Windows 95 and had featured that product to the
exclusion of OS/2 in IBM PC advertisements.
119. Representatives from IBM and Microsoft, including Bill
Gates, met to discuss the relationship between their companies at an
industry conference in November 1994. At that meeting, IBM informed
Microsoft that, rather than enter into the Frontline Partnership with
Microsoft, IBM was going to pursue an initiative it called "IBM
First." Consistent with the title of the initiative, IBM would
aggressively promote IBM's software products, would not promote any
Microsoft products, and would pre-install OS/2 Warp on all of its PCs,
including those on which it would also pre-install Windows. IBM thus
rejected the terms that would have resulted in an $8 reduction in the
per-copy royalty price of Windows 95.
120. True to its word, IBM began vigorous promotion of its
software products. This effort included an advertising campaign,
starting in late 1994, that extolled OS/2 Warp and disparaged Windows.
IBM's drive to best Microsoft in the PC software venue intensified in
June 1995, when IBM reached an agreement with the Lotus Development
Corporation for the acquisition of that company. As a consequence of
the acquisition, IBM took ownership of the Lotus groupware product,
Lotus Notes, and the Lotus SmartSuite bundle of office productivity
applications. Microsoft had already identified Notes as a middleware
threat, because it presented users with a common interface, and ISVs
with a common set of APIs, across multiple platforms. For its part,
SmartSuite competed directly with Microsoft Office. In mid-July 1995,
IBM announced that it was going to make SmartSuite its primary desktop
software offering in the United States.
121. Microsoft did not intend to capitulate. In July, Gates
called an executive at the IBM PC Company to berate him about IBM's
public statements denigrating Windows. Just a few days later,
Microsoft began to retaliate in earnest against the IBM PC Company.
122. The IBM PC Company had begun negotiations with Microsoft
for a Windows 95 license in late March 1995. For the first two months,
the negotiations had progressed smoothly and at an expected pace.
After IBM announced its intention to acquire Lotus, though, the
Microsoft negotiators began canceling meetings with their IBM
counterparts, failing to return telephone calls, and delaying the
return of marked-up license drafts that they received from IBM. Then,
on July 20, 1995, just three days after IBM announced its intention to
pre-install SmartSuite on its PCs, a Microsoft executive informed his
counterpart at the IBM PC Company that Microsoft was terminating
further negotiations with IBM for a license to Windows 95. Microsoft
also refused to release to the PC Company the Windows 95 "golden
master" code. The PC Company needed the code for its product planning
and development, and IBM executives knew that Microsoft had released
it to IBM's OEM competitors on July 17. Microsoft's purported reason
for halting the negotiations was that it wanted first to resolve an
ongoing audit of IBM's past royalty payments to Microsoft for several
different operating systems.
123. Prior to the call on July 20, neither company's
management had ever linked the ongoing audit to IBM's negotiations for
a license to Windows 95. IBM was dismayed by the abrupt halt in the
license negotiations and the prospect that it might not get a license
for Windows 95 until the audit process concluded. IBM's executives
executives surmised that all of its major competitors had already
signed licenses for Windows 95. The PC Company would lose a great deal
of business to those competitors during the crucial back-to-school
season if it could not begin pre-installing Windows 95 on its PCs
immediately. The conclusion of the audit appeared to be weeks, if not
months, away. The PC Company thus faced the prospect of missing the
holiday selling season as well. IBM executives pleaded with Microsoft
to uncouple the license negotiations from the ongoing audit and
offered Microsoft a $10 million bond that Microsoft could use to
indemnify itself against any discrepancies that the audit might
ultimately reveal. IBM also offered to add a term to any Windows 95
license agreement whereby IBM would pay penalties and interest if any
future audit disclosed under-reporting of royalties by IBM.
124. On August 9, 1995, a senior executive at the IBM PC
Company went to Redmond to meet with Joachim Kempin, the Microsoft
executive in charge of the firm's sales to OEMs. At the meeting,
Kempin offered to accept a single, lump-sum payment from IBM that
would close all outstanding audits. The amount of this payment would
be reduced if IBM offered a concession that Kempin could take back to
Gates. As one possibility, Kempin suggested that IBM agree to not
bundle SmartSuite with its PCs for a period of six months to one year.
He explained that the prospect of IBM bundling SmartSuite with its PCs
threatened the profit margins that Microsoft derived from Office and
constituted a core issue in the relationship between the two
companies. The IBM executive rejected Kempin's suggestion. In a
follow-up letter, Kempin stated that Microsoft would require
approximately $25 million from IBM in order to settle all outstanding
audits. Kempin reiterated that,
If you believe that the amount I am asking for is too much, I
would be willing to trade certain relationship improving measures
for the settlement charges and/or convert some of the amounts into
marketing funds if IBM too agrees to promote Microsoft's software
products together with their hardware offerings.
The message was clear: IBM could resolve the impasse ostensibly
blocking the issuance of a Windows 95 license the royalties audit
by de-emphasizing those products of its own that competed with
Microsoft and instead promoting Microsoft's products.
125. IBM never agreed to renounce SmartSuite or to increase
its support for Microsoft software, and in the end, Microsoft did not
grant IBM a license to pre-install Windows 95 until fifteen minutes
before the start of Microsoft's official launch event on August 24,
1995. That same day, the firms brought the audit issue to a close with
a settlement agreement under which IBM ultimately paid Microsoft $31
million. The release of Windows 95 had been postponed more than once,
and many consumers apparently had been postponing buying PC systems
until the new operating system arrived. The pent-up demand caused an
initial surge in the sales of PCs loaded with Windows 95. IBM's OEM
competitors reaped the fruits of this surge, but because of the delay
in obtaining a license, the IBM PC Company did not. The PC Company
also missed the back-to-school market. These lost opportunities cost
IBM substantial revenue.
126. Even once the companies had resolved the audit dispute,
Microsoft continued to treat the IBM PC Company less favorably than it
did the other major OEMs, and Microsoft executives continued to tell
PC Company executives that the treatment would improve only if IBM
refrained from competing with Microsoft's software offerings. On
January 5, 1996, Kempin sent a letter to a counterpart at the IBM PC
Company. In it, Kempin expressed his belief that the PC Company would
enjoy a closer, more cooperative relationship with Microsoft if only
IBM's software arm did not compete as aggressively with the products
that comprised the core of Microsoft's business:
As long as IBM is working first on their competitive offerings
and prefers to fiercely compete with us in critical areas, we should
just be honest with each other and admit that such priorities will
not lead to a most exciting relationship and might not even make IBM
feel good when selling solutions based on Microsoft products. . .
.You are a valued OEM customer of Microsoft, with whom we will
cooperate as much as your self-imposed restraints allow us to do.
Please understand that this is neither my choice or preferred way of
doing business with an important company like IBM. In addition, we
would like to see the IBM PC company being more actively involved in
assisting Microsoft to bring key products to market . . . . To date
the IBM PC company has not always been an active participant in
these areas - understandable given your own internal product
priorities. I hope you can help me to change this.
In closing, Kempin wrote, "You get measured in selling more
hardware and I firmly believe if you had less conflict with IBM's
software directions you actually could sell more of it."
127. When Kempin spoke to the same executive at the end of
the month, he repeated a message he had delivered more than once
before: The fact that the IBM PC Company pre- installed SmartSuite on
its PC systems made Microsoft reluctant to help IBM sell more PC
systems. After all, the more PC systems IBM sold with SmartSuite, the
fewer copies of Office Microsoft could sell. For this reason, as
Kempin explained to a group of IBM PC Company representatives in
August 1996, Microsoft refused to provide IBM press releases with
quotes endorsing any PC system that IBM shipped with SmartSuite.
Microsoft later expanded that rule to cover any IBM PCs shipped with
the World Book electronic encyclopedia instead of Microsoft's Encarta.
IBM might have been less concerned about Microsoft's refusal to offer
endorsements if such quotes did not appear frequently and prominently
in press releases announcing new PC systems from other OEMs such as
Compaq. Microsoft's conspicuous silence with respect to IBM PCs sent
the message to customers that IBM's PCs did not support Windows as
well as PCs manufactured by other OEMs did.
128. Microsoft also denied the IBM PC Company access to the
so-called "enabling programs" that Microsoft ran for the benefit of
OEMs such as Compaq, Hewlett-Packard, and DEC, even though IBM met the
prescribed objective criteria for admission. Like the absence of
public endorsements, IBM's exclusion from Microsoft's enabling
programs led customers to question whether the Microsoft software they
needed would work optimally with IBM's PCs. IBM learned through
surveys it conducted that the firm had lost between seven and ten
large accounts, representing about $180 million in revenue for IBM,
because the tension between Microsoft and IBM led customers to doubt
that Windows would not work as well with IBM PCs as with PCs produced
by firms with which Microsoft was on cordial terms. Microsoft
justified its exclusion of the PC Company from the enabling programs
with its suspicion that IBM might use the programs to gain entrιe with
customers and then attempt to sell those customers IBM software
instead of Microsoft products. At the same time, a Microsoft executive
told a counterpart at IBM that the PC Company would be admitted to the
programs when IBM's CEO repaired his relationship with Bill Gates.
129. Microsoft's executives were persistent despite IBM's
repeated refusals to sacrifice its own software ambitions to improve
its relations with Microsoft. In February 1997, one executive from
Microsoft told a group of IBM PC Company executives that Gates might
relent in his reluctance to cooperate with their company if IBM
moderated its support for Notes and SmartSuite. In a meeting held the
next month, Microsoft representatives conditioned fulfillment of two
objects of IBM's desires on the company's willingness to pre-install
Microsoft's products in the place of competing applications, such as
SmartSuite, and objectionable middleware, such as Notes. The first
inducement that the Microsoft representatives blandished before the PC
Company was early access to Windows source code, which Compaq and a
handful of other OEMs enjoyed. IBM wanted this early access in order
to ensure its hardware's contemporaneous compatibility with
Microsoft's operating system products. Next, Microsoft offered IBM
permission to certify itself as being compliant with certain hardware
requirements that Microsoft imposed (and that customers had come to
look for as a sign of an OEM's ability to support Windows).
Self-certification would have decreased the time it took IBM PCs to
reach the market, and IBM knew that the privilege was already being
extended to some of its main OEM competitors. With respect to both
benefits, the representatives from Microsoft explained that Microsoft
would extend them to the PC Company on the condition that it stop
loading its PC systems with software that threatened Microsoft's
interests.
130. The discriminatory treatment that the IBM PC Company
received from Microsoft on account of the "software directions" of its
parent company also manifested itself in the royalty price that IBM
paid for Windows. In the latter half of the 1990s, IBM (along with
Gateway) paid significantly more for Windows than other major OEMs
(like Compaq, Dell, and Hewlett- Packard) that were more compliant
with Microsoft's wishes.
131. Finally, Microsoft made its frustration known to IBM by
reducing, from three to one, the number of Microsoft OEM account
managers handling Microsoft's operational relationship with the IBM PC
Company. This reduced support impaired still further IBM's ability to
test, manufacture, and ship its PCs on schedule, further delaying
IBM's efforts to bring its PC products to market against the
competition in a timely manner.
132. In sum, from 1994 to 1997 Microsoft consistently
pressured IBM to reduce its support for software products that
competed with Microsoft's offerings, and it used its monopoly power in
the market for Intel-compatible PC operating systems to punish IBM for
its refusal to cooperate. Whereas, in the case of Netscape, Microsoft
tried to induce a company to move its business away from offering
software that could weaken the applications barrier to entry,
Microsoft's primary concern with IBM was to reduce the firm's support
for software products that competed directly with Microsoft's most
profitable products, namely Windows and Office. That being said, it
must be noted that one of the IBM products to which Microsoft
objected, Notes, was like Navigator in that it exposed middleware
APIs. In any event, Microsoft's interactions with Netscape, IBM,
Intel, Apple, and RealNetworks all reveal Microsoft's business
strategy of directing its monopoly power toward inducing other
companies to abandon projects that threaten Microsoft and toward
punishing those companies that resist.
- Developing Competitive Web Browsing Software
133. Once it became clear to senior executives at Microsoft
that Netscape would not abandon its efforts to develop Navigator into a
platform, Microsoft focused its efforts on ensuring that few developers
would write their applications to rely on the APIs that Navigator
exposed. Developers would only write to the APIs exposed by Navigator in
numbers large enough to threaten the applications barrier if they
believed that Navigator would emerge as the standard software employed
to browse the Web. If Microsoft could demonstrate that Navigator would
not become the standard, because Microsoft's own browser would attract
just as much if not more usage, then developers would continue to focus
their efforts on a platform that enjoyed enduring ubiquity: the 32-bit
Windows API set. Microsoft thus set out to maximize Internet Explorer's
share of browser usage at Navigator's expense.
134. Microsoft's management believed that, no matter what the
firm did, Internet Explorer would not capture a large share of browser
usage as long as it remained markedly inferior to Navigator in the
estimation of consumers. The task of technical personnel at Microsoft,
then, was to make Internet Explorer's features at least as attractive to
consumers as Navigator's. Microsoft did not believe that improved
quality alone would depose Navigator, for millions of users appeared to
be satisfied with Netscape's product, and Netscape was known as the
Internet company.' As Gates wrote to Microsoft's executive staff in his
May 1995 "Internet Tidal Wave" memorandum, "First we need to offer a
decent client," but "this alone won't get people to switch away from
Netscape." Still, once Microsoft ensured that the average consumer would
be just as comfortable browsing with Internet Explorer as with
Navigator, Microsoft could employ other devices to induce consumers to
use its browser instead of Netscape's.
135. From 1995 onward, Microsoft spent more than $100 million
each year developing Internet Explorer. The firm's management gradually
increased the number of developers working on Internet Explorer from
five or six in early 1995 to more than one thousand in 1999. Although
the first version of Internet Explorer was demonstrably inferior to
Netscape's then- current browser product when the former was released in
July 1995, Microsoft's investment eventually started to pay
technological dividends. When Microsoft released Internet Explorer 3.0
in late 1996, reviewers praised its vastly improved quality, and some
even rated it as favorably as they did Navigator. After the arrival of
Internet Explorer 4.0 in late 1997, the number of reviewers who regarded
it as the superior product was roughly equal to those who preferred
Navigator.
- Giving Internet Explorer Away and Rewarding Firms that Helped
Build Its Usage Share
136. In addition to improving the quality of Internet Explorer,
Microsoft sought to increase the product's share of browser usage by
giving it away for free. In many cases, Microsoft also gave other firms
things of value (at substantial cost to Microsoft) in exchange for their
commitment to distribute and promote Internet Explorer, sometimes
explicitly at Navigator's expense. While Microsoft might have bundled
Internet Explorer with Windows at no additional charge even absent its
determination to preserve the applications barrier to entry, that
determination was the main force driving its decision to price the
product at zero. Furthermore, Microsoft would not have given Internet
Explorer away to IAPs, ISVs, and Apple, nor would it have taken on the
high cost of enlisting firms in its campaign to maximize Internet
Explorer's usage share and limit Navigator's, had it not been focused on
protecting the applications barrier.
137. In early 1995, personnel developing Internet Explorer at
Microsoft contemplated charging OEMs and others for the product when it
was released. Internet Explorer would have been included in a bundle of
software that would have been sold as an add-on, or "frosting," to
Windows 95. Indeed, Microsoft knew by the middle of 1995, if not
earlier, that Netscape charged customers to license Navigator, and that
Netscape derived a significant portion of its revenue from selling
browser licenses. Despite the opportunity to make a substantial amount
of revenue from the sale of Internet Explorer, and with the knowledge
that the dominant browser product on the market, Navigator, was being
licensed at a price, senior executives at Microsoft decided that
Microsoft needed to give its browser away in furtherance of the larger
strategic goal of accelerating Internet Explorer's acquisition of
browser usage share. Consequently, Microsoft decided not to charge an
increment in price when it included Internet Explorer in Windows for the
first time, and it has continued this policy ever since. In addition,
Microsoft has never charged for an Internet Explorer license when it is
distributed separately from Windows.
138. Over the months and years that followed the release of
Internet Explorer 1.0 in July 1995, senior executives at Microsoft
remained engrossed with maximizing Internet Explorer's share of browser
usage. Whenever competing priorities threatened to intervene,
decision-makers at Microsoft reminded those reporting to them that
browser usage share remained, as Microsoft senior vice president Paul
Maritz put it, "job #1." For example, in the summer of 1997, some
mid-level employees began to urge that Microsoft charge a price for at
least some of the components of Internet Explorer 4.0. This would have
shifted some anticipatory demand to Windows 98 (which was due to be
released somewhat later than Internet Explorer 4.0), since Windows 98
would include all of the browser at no extra charge. Senior executives
at Microsoft rejected the proposal, because while the move might have
increased demand for Windows 98 and generated substantial revenue, it
would have done so at the unacceptable cost of retarding the
dissemination of Internet Explorer 4.0. Maritz reminded those who had
advocated the proposal that "getting browser share up to 50% (or more)
is still the major goal."
139. The transcendent importance of browser usage share to
Microsoft is evident in what the firm expended, as well as in what it
relinquished, in order to maximize usage share for Internet Explorer and
to diminish it for Navigator. Not only was Microsoft willing to forego
an opportunity to attract substantial revenue while enhancing (albeit
temporarily) consumer demand for Windows 98, but the company also paid
huge sums of money, and sacrificed many millions more in lost revenue
every year, in order to induce firms to take actions that would help
increase Internet Explorer's share of browser usage at Navigator's
expense. First, even though Microsoft could have charged IAPs, ISVs, and
Apple for licenses to distribute Internet Explorer separately from
Windows, Microsoft priced those licenses, along with related technology
and technical support, at zero in order to induce those companies to
distribute and promote Internet Explorer over Navigator. Second,
although Microsoft could have charged IAPs and ICPs substantial sums of
money in exchange for promoting their services and content within
Windows, Microsoft instead bartered Windows' valuable desktop "real
estate" for a commitment from those firms to promote and distribute
Internet Explorer, to inhibit promotion and distribution of Navigator,
and to employ technologies that would inspire developers to write Web
sites that relied on Microsoft's Internet technologies rather than those
provided by Navigator. Microsoft was willing to offer such prominent
placement even to AOL, which was the principal competitor to Microsoft's
MSN service. If an IAP was already under contract to pay Netscape a
certain amount for browser licenses, Microsoft offered to compensate the
IAP the amount it owed Netscape. Third, Microsoft also reduced the
referral fees that IAPs paid when users signed up for their services
using the Internet Referral Server in Windows in exchange for the IAPs'
efforts to convert their installed bases of subscribers from Navigator
to Internet Explorer. For example, Microsoft entered a contract with AOL
whereby Microsoft actually paid AOL a bounty for every subscriber that
it converted to access software that included Internet Explorer instead
of Navigator. Finally, with respect to OEMs, Microsoft extended
co-marketing funds and reductions in the Windows royalty price to those
agreeing to promote Internet Explorer and, in some cases, to abstain
from promoting Navigator.
140. Even absent the strategic imperative to maximize its
browser usage share at Netscape's expense, Microsoft might still have
set the price of an Internet Explorer consumer license at zero. It might
also have spent something approaching the $100 million it has devoted
each year to developing Internet Explorer and some part of the $30
million it has spent annually marketing it. After all, consumers in 1995
were already demanding software that enabled them to use the Web with
ease, and IBM had announced in September 1994 its plan to include
browsing capability in OS/2 Warp at no extra charge. Microsoft had
reason to believe that other operating-system vendors would do the same.
141. Still, had Microsoft not viewed browser usage share as the
key to preserving the applications barrier to entry, the company would
not have taken its efforts beyond developing a competitive browser
product, including it with Windows at no additional cost to consumers,
and promoting it with advertising. Microsoft would not have absorbed the
considerable additional costs associated with enlisting other firms in
its campaign to increase Internet Explorer's usage share at Navigator's
expense. This investment was only profitable to the extent that it
protected the applications barrier to entry. Neither the desire to
bolster demand for Windows, nor the prospect of ancillary revenues,
explains the lengths to which Microsoft has gone. For one thing, loading
Navigator makes Windows just as Internet-ready as including Internet
Explorer does. Therefore, Microsoft's costly efforts to limit the use of
Navigator on Windows could not have stemmed from a desire to bolster
consumer demand for Windows. Furthermore, there is no conceivable way
that Microsoft's costly efforts to induce Apple to pre-install Internet
Explorer on Apple's own PC systems could have increased consumer demand
for Windows.
142. In pursuing its goal of maximizing Internet Explorer's
usage share, Microsoft actually has limited rather severely the number
of profit centers from which it could otherwise derive income via
Internet Explorer. For example, Microsoft allows the developers of
browser shells built on Internet Explorer to collect ancillary revenues
such as advertising fees; for another, Microsoft permits its browser
licensees to change the browser's start page, thus limiting the fees
that advertisers are willing to pay for placement on that page by
Microsoft. Even if Microsoft maximized its ancillary revenue, the amount
of revenue realized would not come close to recouping the cost of its
campaign to maximize Internet Explorer's usage share at Navigator's
expense. The countless communications that Microsoft's executives
dispatched to each other about the company's need to capture browser
usage share indicate that the purpose of the effort had little to do
with attracting ancillary revenues and everything to do with protecting
the applications barrier from the threat posed by Netscape's Navigator
and Sun's implementation of Java. For example, Microsoft vice president
Brad Chase told the company's assembled sales and marketing executives
in April 1996 that they should "worry about your browser share [ ] as
much as BillG" even though Internet Explorer was "a no revenue product,"
because "we will lose [sic] the Internet platform battle if we do not
have a significant user installed base." He told them that "if you let
your customers deploy Netscape Navigator, you will loose [sic]
leadership on the desktop."
- Excluding Navigator from Important Distribution Channels
143. Decision-makers at Microsoft worried that simply
developing its own attractive browser product, pricing it at zero, and
promoting it vigorously would not divert enough browser usage from
Navigator to neutralize it as a platform. They believed that a
comparable browser product offered at no charge would still not be
compelling enough to consumers to detract substantially from Navigator's
existing share of browser usage. This belief was due, at least in part,
to the fact that Navigator already enjoyed a very large installed base
and had become nearly synonymous with the Web in the public's
consciousness. If Microsoft was going to raise Internet Explorer's share
of browser usage and lower Navigator's share, executives at Microsoft
believed they needed to constrict Netscape's access to the distribution
channels that led most efficiently to browser usage.
- The Importance of the OEM and IAP Channels
144. Very soon after it recognized the need to gain browser
usage share at Navigator's expense, Microsoft identified
pre-installation by OEMs and bundling with the proprietary client
software of IAPs as the two distribution channels that lead most
efficiently to browser usage. Two main reasons explain why these
channels are so efficient. First, users must acquire a computer and
connect to the Internet before they can browse the Web. Thus, the OEM
and IAP channels lead directly to virtually every user of browsing
software. Second, both OEMs and IAPs are able to place browsing
software at the immediate disposal of a user without any effort on the
part of the user. If an OEM pre-installs a browser onto its PCs and
places an icon for that browser on the default screen, or "desktop,"
of the operating system, purchasers of those PCs will be confronted
with the icon as soon as the operating system finishes loading into
random access memory ("RAM"). If an IAP bundles a browser with its own
proprietary software, its subscribers will, by default, use the
browser whenever they connect to the Web. In its internal
decision-making, Microsoft has placed considerable reliance on studies
showing that consumers tend strongly to use whatever browsing software
is placed most readily at their disposal, and that once they have
acquired, found, and used one browser product, most are reluctant
and indeed have little reason to expend the effort to switch to
another. Microsoft has also relied on studies showing that a very
large majority of those who browse the Web obtain their browsing
software with either their PCs or their IAP subscriptions.
145. Indeed, no other distribution channel for browsing
software even approaches the efficiency of OEM pre-installation and
IAP bundling. The primary reason is that the other channels require
users to expend effort before they can start browsing. The traditional
retail channel, for example, requires the consumer to make contact
with a retailer, and retailers generally do not distribute products
without charging a price for them. Naturally, once Microsoft and
Netscape began offering browsing software for free, consumers for the
most part lost all incentive to pay for it.
146. The relatively few users who already have a browser but
would prefer another can avoid the retail channel by using the
Internet to download new browsing software electronically, but they
must wait for the software to transmit to their PCs. This process
takes a moderate degree of sophistication and substantial amount of
time, and as the average bandwidth of PC connections has grown, so has
the average size of browser products. The longer it takes for the
software to download, the more likely it is that the user's connection
to the Internet will be interrupted. As a vanguard of the "Internet
Age," Navigator generated a tremendous amount of excitement in its
early days among technical sophisticates, who were willing to devote
time and effort to downloading the software. Today, however, the
average Web user is more of a neophyte, and is far more likely to be
intimidated by the process of downloading. It is not surprising, then,
that downloaded browsers now make up only a small and decreasing
percentage of the new browsers (as opposed to upgrades) that consumers
obtain and use.
147. The consumer who receives a CD-ROM containing a free
browser in the mail or as a magazine insert is at least spared the
time and effort it would take to obtain browsing software from a
retail vendor or to download it from the Web. But, just as the
consumer who obtains a browser at retail or off the Web, the consumer
who receives the software unsolicited at home must first install it on
a PC system in order to use it, and merely installing a browser
product takes time and can be confusing for novice users. Plus, a
large percentage of the unsolicited disks distributed through "carpet
bombing" reach individuals who do not have PCs, who already have
pre-installed browsing software, or who have no interest in browsing
the Web. In practice, less than two percent of CD-ROM disks
disseminated in mass-distribution campaigns are used in the way the
distributor intended. As a result, this form of distribution is rarely
profitable, and then only when undertaken by on-line subscription
services for whom a sale translates into a stream of revenues lasting
into the future. The fact that an OLS may find it worthwhile to
"carpet bomb" consumers with free disks obviously only helps the
vendor of browsing software whose product the OLS has chosen to bundle
with its proprietary software. So, while there are other means of
distributing browsers, the fact remains that to a firm interested in
browser usage, there simply are no channels that compare in efficiency
to OEM pre- installation and IAP bundling.
148. Knowing that OEMs and IAPs represented the most
efficient distribution channels of browsing software, Microsoft sought
to ensure that, to as great an extent as possible, OEMs and IAPs
bundled and promoted Internet Explorer to the exclusion of Navigator.
- Excluding Navigator from the OEM Channel
- Binding Internet Explorer to Windows
- The Status of Web Browsers as Separate Products
149. Consumers determine their software requirements by
identifying the functionalities they desire. While consumers
routinely evaluate software products on the basis of the
functionalities the products deliver, they generally lack
sufficient information to make judgements based on the designs and
implementations of those products. Accordingly, consumers
generally choose which software products to license, install, and
use on the basis of the products' functionalities, not their
designs and implementations.
150. While the meaning of the term "Web browser" is not
precise in all respects, there is a consensus in the software
industry as to the functionalities that a Web browser offers a
user. Specifically, a Web browser provides the ability for the end
user to select, retrieve, and perceive resources on the Web. There
is also a consensus in the software industry that these
functionalities are distinct from the set of functionalities
provided by an operating system.
151. Many consumers desire to separate their choice of a
Web browser from their choice of an operating system. Some
consumers, particularly corporate consumers, demand browsers and
operating systems separately because they prefer to standardize on
the same browser across different operating systems. For such
consumers, standardizing on the browser of their choice results in
increased productivity and lower training and support costs, and
permits the establishment of consistent security and privacy
policies governing Web access.
152. Moreover, many consumers who need an operating
system, including a substantial percentage of corporate consumers,
do not want a browser at all. For example, if a consumer has no
desire to browse the Web, he may not want a browser taking up
memory on his hard disk and slowing his system's performance.
Also, for businesses desiring to inhibit employees' access to the
Internet while minimizing system support costs, the most efficient
solution is often using PC systems without browsers.
153. Because of the separate demand for browsers and
operating systems, firms have found it efficient to supply the
products separately. A number of operating system vendors offer
consumers the choice of licensing their operating systems without
a browser. Others bundle a browser with their operating system
products but allow OEMs, value-added resellers, and consumers
either to not install it or, if the browser has been
pre-installed, to uninstall it. While Microsoft no longer affords
this flexibility (it is the only operating system vendor that does
not), it has always marketed and distributed Internet Explorer
separately from Windows in several channels. These include retail
sales, service kits for ISVs, free downloads over the Internet,
and bundling with other products produced both by Microsoft and by
third-party ISVs. In order to compete with Navigator for browser
share, as well as to satisfy corporate consumers who want their
diverse PC platforms to present a common browser interface to
employees, Microsoft has also created stand-alone versions of
Internet Explorer that run on operating systems other than 32-bit
Windows, including the Mac OS and Windows 3.x.
154. In conclusion, the preferences of consumers and the
responsive behavior of software firms demonstrate that Web
browsers and operating systems are separate products.
- Microsoft's Actions
155. In contrast to other operating system vendors,
Microsoft both refused to license its operating system without a
browser and imposed restrictions at first contractual and later
technical on OEMs' and end users' ability to remove its browser
from its operating system. As its internal contemporaneous
documents and licensing practices reveal, Microsoft decided to
bind Internet Explorer to Windows in order to prevent Navigator
from weakening the applications barrier to entry, rather than for
any pro-competitive purpose.
156. Before it decided to blunt the threat that Navigator
posed to the applications barrier to entry, Microsoft did not plan
to make it difficult or impossible for OEMs or consumers to obtain
Windows without obtaining Internet Explorer. In fact, the
company's internal correspondence and external communications
indicate that, as late as the fall of 1994, Microsoft was planning
to include low-level Internet "plumbing," such as a TCP/IP stack,
but not a browser, with Windows 95.
157. Microsoft subsequently decided to develop a browser
to run on Windows 95. As late as June 1995, however, Microsoft had
not decided to bundle that browser with the operating system. The
plan at that point, rather, was to ship the browser in a separate
"frosting" package, for which Microsoft intended to charge. By
April or May of that year, however, Microsoft's top executives had
identified Netscape's browser as a potential threat to the
applications barrier to entry. Throughout the spring, more and
more key executives came to the conclusion that Microsoft's best
prospect of quashing that threat lay in maximizing the usage share
of Microsoft's browser at Navigator's expense. The executives
believed that the most effective way of carrying out this strategy
was to ensure that every copy of Windows 95 carried with it a copy
of Microsoft's browser, then code-named "O'Hare." For example, two
days after the June 21, 1995 meeting between Microsoft and
Netscape executives, Microsoft's John Ludwig sent an E- mail to
Paul Maritz and the other senior executives involved in
Microsoft's browser effort. "[O]bviously netscape does see us as a
client competitor," Ludwig wrote. "[W]e have to work extra hard to
get ohare on the oem disks."
158. Microsoft did manage to bundle Internet Explorer 1.0
with the first version of Windows 95 licensed to OEMs in July
1995. It also included a term in its OEM licenses that prohibited
the OEMs from modifying or deleting any part of Windows 95,
including Internet Explorer, prior to shipment. The OEMs accepted
this restriction despite their interest in meeting consumer demand
for PC operating systems without Internet Explorer. After all,
Microsoft made the restriction a non-negotiable term in its
Windows 95 license, and the OEMs felt they had no commercially
viable alternative to pre-installing Windows 95 on their PCs.
Apart from a few months in the fall of 1997, when Microsoft
provided OEMs with Internet Explorer 4.0 on a separate disk from
Windows 95 and permitted them to ship the latter without the
former, Microsoft has never allowed OEMs to ship Windows 95 to
consumers without Internet Explorer. This policy has guaranteed
the presence of Internet Explorer on every new Windows PC system.
159. Microsoft knew that the inability to remove Internet
Explorer made OEMs less disposed to pre-install Navigator onto
Windows 95. OEMs bear essentially all of the consumer support
costs for the Windows PC systems they sell. These include the cost
of handling consumer complaints and questions generated by
Microsoft's software. Pre-installing more than one product in a
given category, such as word processors or browsers, onto its PC
systems can significantly increase an OEM's support costs, for the
redundancy can lead to confusion among novice users. In addition,
pre-installing a second product in a given software category can
increase an OEM's product testing costs. Finally, many OEMs see
pre-installing a second application in a given software category
as a questionable use of the scarce and valuable space on a PC's
hard drive.
160. Microsoft's executives believed that the incentives
that its contractual restrictions placed on OEMs would not be
sufficient in themselves to reverse the direction of Navigator's
usage share. Consequently, in late 1995 or early 1996, Microsoft
set out to bind Internet Explorer more tightly to Windows 95 as a
technical matter. The intent was to make it more difficult for
anyone, including systems administrators and users, to remove
Internet Explorer from Windows 95 and to simultaneously complicate
the experience of using Navigator with Windows 95. As Brad Chase
wrote to his superiors near the end of 1995, "We will bind the
shell to the Internet Explorer, so that running any other browser
is a jolting experience."
161. Microsoft bound Internet Explorer to Windows 95 by
placing code specific to Web browsing in the same files as code
that provided operating system functions. Starting with the
release of Internet Explorer 3.0 and "OEM Service Release 2.0"
("OSR 2") of Windows 95 in August 1996, Microsoft offered only a
version of Windows 95 in which browsing-specific code shared files
with code upon which non-browsing features of the operating system
relied.
162. The software code necessary to supply the
functionality of a modern application or operating system can be
extremely long and complex. To make that complexity manageable,
developers usually write long programs as a series of individual
"routines," each ranging from a few dozen to a few hundred lines
of code, that can be used to perform specific functions. Large
programs are created by "knitting" together many such routines in
layers, where the lower layers are used to provide fundamental
functionality relied upon by higher, more focused layers. Some
preliminary aspects of this "knitting" are performed by the
software developer. The user who launches a program, however, is
ultimately responsible for causing routines to be loaded into
memory and executed together to produce the program's overall
functionality.
163. Routines can be packaged together into files in
almost any way the designer chooses. Routines need not reside in
the same file to function together in a seamless fashion. Also, a
developer can move routines into new or different files from one
version of a program to another without changing the
functionalities of those routines or the ability to combine them
to provide integrated functionality.
164. Starting with Windows 95 OSR 2, Microsoft placed
many of the routines that are used by Internet Explorer, including
browsing-specific routines, into the same files that support the
32-bit Windows APIs. Microsoft's primary motivation for this
action was to ensure that the deletion of any file containing
browsing-specific routines would also delete vital operating
system routines and thus cripple Windows 95. Although some of the
code that provided Web browsing could still be removed, without
disabling the operating system, by entering individual files and
selectively deleting routines used only for Web browsing,
licensees of Microsoft software were, and are, contractually
prohibited from reverse engineering, decompiling, or disassembling
any software files. Even if this were not so, it is prohibitively
difficult for anyone who does not have access to the original,
human-readable source code to change the placement of routines
into files, or otherwise to alter the internal configuration of
software files, while still preserving the software's overall
functionality.
165. Although users were not able to remove all of the
routines that provided Web browsing from OSR 2 and successive
versions of Windows 95, Microsoft still provided them with the
ability to uninstall Internet Explorer by using the "Add/Remove"
panel, which was accessible from the Windows 95 desktop. The
Add/Remove function did not delete all of the files that contain
browsing specific code, nor did it remove browsing-specific code
that is used by other programs. The Add/Remove function did,
however, remove the functionalities that were provided to the user
by Internet Explorer, including the means of launching the Web
browser. Accordingly, from the user's perspective, uninstalling
Internet Explorer in this way was equivalent to removing the
Internet Explorer program from Windows 95.
166. In late 1996, senior executives within Microsoft,
led by James Allchin, began to argue that Microsoft was not
binding Internet Explorer tightly enough to Windows and as such
was missing an opportunity to maximize the usage of Internet
Explorer at Navigator's expense. Allchin first made his case to
Paul Maritz in late December 1996. He wrote:
I don't understand how IE is going to win. The current path
is simply to copy everything that Netscape does packaging and
product wise. Let's [suppose] IE is as good as
Navigator/Communicator. Who wins? The one with 80% market share.
Maybe being free helps us, but once people are used to a product
it is hard to change them. Consider Office. We are more
expensive today and we're still winning. My conclusion is that
we must leverage Windows more. Treating IE as just an add-on to
Windows which is cross-platform [means] losing our biggest
advantage Windows marketshare. We should dedicate a cross
group team to come up with ways to leverage Windows technically
more. . . . We should think about an integrated solution that
is our strength.
Allchin followed up with another message to Maritz on January
2, 1997:
You see browser share as job 1. . . . I do not feel
we are going to win on our current path. We are not leveraging
Windows from a marketing perspective and we are trying to copy
Netscape and make IE into a platform. We do not use our strength
which is that we have an installed base of Windows and we have
a strong OEM shipment channel for Windows. Pitting browser
against browser is hard since Netscape has 80% marketshare and
we have 20%. . . . I am convinced we have to use Windows this
is the one thing they don't have. . . . We have to be
competitive with features, but we need something more Windows
integration.
If you agree that Windows is a huge asset, then it follows
quickly that we are not investing sufficiently in finding ways
to tie IE and Windows together. This must come from you. . . .
Memphis [Microsoft's code-name for Windows 98] must be a simple
upgrade, but most importantly it must be killer on OEM shipments
so that Netscape never gets a chance on these systems.
167. Maritz responded to Allchin's second message by
agreeing "that we have to make Windows integration our basic
strategy" and that this justified delaying the release of Windows
98 until Internet Explorer 4.0 was ready to be included with that
product. Maritz recognized that the delay would disappoint OEMs
for two reasons. First, while OEMs were eager to sell new hardware
technologies to Windows users, they could not do this until
Microsoft released Windows 98, which included software support for
the new technologies. Second, OEMs wanted Windows 98 to be
released in time to drive sales of PC systems during the
back-to-school and holiday selling seasons. Nevertheless, Maritz
agreed with Allchin's point that synchronizing the release of
Windows 98 with Internet Explorer was "the only thing that makes
sense even if OEMs suffer."
168. Once Maritz had decided that Allchin was right, he
needed to instruct the relevant Microsoft employees to delay the
release of Windows 98 long enough so that it could be shipped with
Internet Explorer 4.0 tightly bound to it. When one executive
asked on January 7, 1997 for confirmation that "memphis is going
to hold for IE4, even if it puts memphis out of the xmas oem
window," Maritz responded affirmatively and explained,
The major reason for this is . . . to combat Nscp, we have to
[ ] position the browser as "going away" and do deeper
integration on Windows. The stronger way to communicate this is
to have a new release' of Windows and make a big deal out of
it. . . . IE integration will be [the] most compelling feature
of Memphis.
Thus, Microsoft delayed the debut of numerous features,
including support for new hardware devices, that Microsoft
believed consumers would find beneficial, simply in order to
protect the applications barrier to entry. 169. Allchin and Maritz
gained support for their initiative within Microsoft in the early
spring of 1997, when a series of market studies confirmed that
binding Internet Explorer tightly to Windows was the way to get
consumers to use Internet Explorer instead of Navigator. Reporting
on one study in late February, Microsoft's Christian Wildfeuer
wrote:
The stunning insight is this: To make [users] switch away
from Netscape, we need to make them upgrade to Memphis. . . . It
seems clear to me that it will be very hard to increase browser
market share on the merits of IE 4 alone. It will be more
important to leverage the OS asset to make people use IE instead
of Navigator.
Microsoft's survey expert, Kumar Mehta, agreed. In March he
shared with a colleague his "feeling, based on all the IE research
we have done, [that] it is a mistake to release memphis without
bundling IE with it."
170. Microsoft's technical personnel implemented
Allchin's "Windows integration" strategy in two ways. First, they
did not provide users with the ability to uninstall Internet
Explorer from Windows 98. The omission of a browser removal
function was particularly conspicuous given that Windows 98 did
give users the ability to uninstall numerous features other than
Internet Explorer features that Microsoft also held out as being
integrated into Windows 98. Microsoft took this action despite
specific requests from Gateway that Microsoft provide a way to
uninstall Internet Explorer 4.0 from Windows 98.
171. The second way in which Microsoft's engineers
implemented Allchin's strategy was to make Windows 98 override the
user's choice of default browser in certain circumstances. As
shipped to users, Windows 98 has Internet Explorer configured as
the default browser. While Windows 98 does provide the user with
the ability to choose a different default browser, it does not
treat this choice as the "default browser" within the ordinary
meaning of the term. Specifically, when a user chooses a browser
other than Internet Explorer as the default, Windows 98
nevertheless requires the user to employ Internet Explorer in
numerous situations that, from the user's perspective, are
entirely unexpected. As a consequence, users who choose a browser
other than Internet Explorer as their default face considerable
uncertainty and confusion in the ordinary course of using Windows
98.
172. Microsoft's refusal to respect the user's choice of
default browser fulfilled Brad Chase's 1995 promise to make the
use of any browser other than Internet Explorer on Windows "a
jolting experience." By increasing the likelihood that using
Navigator on Windows 98 would have unpleasant consequences for
users, Microsoft further diminished the inclination of OEMs to
pre-install Navigator onto Windows. The decision to override the
user's selection of non- Microsoft software as the default browser
also directly disinclined Windows 98 consumers to use Navigator as
their default browser, and it harmed those Windows 98 consumers
who nevertheless used Navigator. In particular, Microsoft exposed
those using Navigator on Windows 98 to security and privacy risks
that are specific to Internet Explorer and to ActiveX controls..
173. Microsoft's actions have inflicted collateral harm
on consumers who have no interest in using a Web browser at all.
If these consumers want the non-browsing features available only
in Windows 98, they must content themselves with an operating
system that runs more slowly than if Microsoft had not
interspersed browsing-specific routines throughout various files
containing routines relied upon by the operating system. More
generally, Microsoft has forced Windows 98 users uninterested in
browsing to carry software that, while providing them with no
benefits, brings with it all the costs associated with carrying
additional software on a system. These include performance
degradation, increased risk of incompatibilities, and the
introduction of bugs. Corporate consumers who need the hardware
support and other non- browsing features not available in earlier
versions of Windows, but who do not want Web browsing at all, are
further burdened in that they are denied a simple and effective
means of preventing employees from attempting to browse the Web.
174. Microsoft has harmed even those consumers who desire
to use Internet Explorer, and no other browser, with Windows 98.
To the extent that browsing-specific routines have been commingled
with operating system routines to a greater degree than is
necessary to provide any consumer benefit, Microsoft has
unjustifiably jeopardized the stability and security of the
operating system. Specifically, it has increased the likelihood
that a browser crash will cause the entire system to crash and
made it easier for malicious viruses that penetrate the system
viaInternet Explorer to infect non-browsing parts of the system.
- Lack of Justification
175. No technical reason can explain Microsoft's refusal
to license Windows 95 without Internet Explorer 1.0 and 2.0. The
version of Internet Explorer (1.0) that Microsoft included with
the original OEM version of Windows 95 was a separable, executable
program file supplied on a separate disk. Web browsing thus could
be installed or removed without affecting the rest of Windows 95's
functionality in any way. The same was true of Internet Explorer
2.0. Microsoft, moreover, created an easy way to remove Internet
Explorer 1.0 and 2.0 from Windows 95 after they had been
installed, via the "Add/Remove" panel. This demonstrates the
absence of any technical reason for Microsoft's refusal to supply
Windows 95 without Internet Explorer 1.0 and 2.0.
176. Similarly, there is no technical justification for
Microsoft's refusal to license Windows 95 to OEMs with Internet
Explorer 3.0 or 4.0 uninstalled, or for its refusal to permit OEMs
to uninstall Internet Explorer 3.0 or 4.0. Microsoft's decision to
provide users with an "uninstall" procedure for Internet Explorer
3.0 and 4.0 and its decision to promote Internet Explorer on the
basis of that feature demonstrate that there was no technical or
quality-related reason for refusing to permit OEMs to use this
same feature. Microsoft would not have permitted users to
uninstall Internet Explorer, nor would consumers have demanded
such an option, if the process would have fragmented or degraded
the other functionality of the operating system.
177. As with Windows 95, there is no technical
justification for Microsoft's refusal to meet consumer demand for
a browserless version of Windows 98. Microsoft could easily supply
a version of Windows 98 that does not provide the ability to
browse the Web, and to which users could add the browser of their
choice. Indicative of this is the fact that it remains possible to
remove Web browsing functionality from Windows 98 without
adversely affecting non-Web browsing features of Windows 98 or the
functionality of applications running on the operating system. In
fact, the revised version of Professor Felten's prototype removal
program produces precisely this result when run on a computer with
Windows 98 installed.
178. In his direct testimony, Felten provides a full
technical description of what his prototype removal program does.
This description includes a list of the twenty-one methods of
initiating Web browsing in Windows 98 that were known to Felten
when he developed his program. When the revised version of
Felten's program is run on a computer with Windows 98 and no other
software installed, Web browsing is not initiated in response to
any of these methods.
179. James Allchin tried to show at trial, by way of a
videotaped demonstration, that the functionality of Internet
Explorer could still be enabled, even after the prototype removal
program had been run, by manually adding a new entry to the
Windows Registry database. During Felten's rebuttal testimony, one
of Microsoft's attorneys directed Felten to perform a second
demonstration intended to show that the functionality of Internet
Explorer could still be enabled, even after the prototype removal
program had been run, by hitting the "control" and "N" keys
simultaneously after running the Windows Update feature. Neither
of these methods of initiating Web browsing was among the
twenty-one documented methods known to Felten when he developed
his program.
Furthermore, the latter demonstration was hardly a reliable
test of Felten's program, because the Encompass shell browser and
other applications had been installed on the Windows 98 PC system
used in the demonstration. At most, the two demonstrations
indicate that Felten did not know all of the methods of initiating
Web browsing in Windows 98 when he developed his program, and that
he did not include steps in his program to prevent the invocation
of Internet Explorer's functionality in response to methods of
which he was unaware. Microsoft has special knowledge of its own
products, and it alone chooses which functionalities in its
products are to be documented and which are to be left
undocumented. Felten was aware of this fact, and he himself noted
that his own documentation of initiation methods was not
exhaustive.
180. Allchin also attempted to show that Felten's program
causes performance degradations in Windows 98, as well as
malfunctions in certain Windows 98 applications and the Windows
Update feature of Windows 98. Those demonstrations, however, were
performed on a PC on which several third-party software programs
had been installed in addition to Windows 98, and which had been
connected to the Internet via a dial-up connection. Felten's
program was not intended to be definitive and had not been
verified under preconditions other than those for which it was
designed. Thus, there was no reason to expect that his program
would operate flawlessly during Allchin's demonstrations, and
nothing can be inferred from any failure to do so.
181. In fact, the revised version of Felten's program
does not degrade the performance or stability of Windows 98 in any
way. To the contrary, according to several standard programs used
by Microsoft to measure system performance, the removal of
Internet Explorer by the prototype program slightly improves the
overall speed of Windows 98.
182. Given Microsoft's special knowledge of its own
products, the company is readily able to produce an improved
implementation of the concept illustrated by Felten's prototype
removal program. In particular, Microsoft can easily identify
browsing-specific code that could be removed from shared files,
thereby reducing the operating system's memory and hard disk
requirements and obtaining performance improvements even beyond
those achieved by Felten.
183. Microsoft contends that Felten's prototype removal
program does not remove Internet Explorer's Web browsing
functionalities, but rather "hides" those functionalities from the
perspective of the user. In support of that contention, Microsoft
points out that Felten's program removes only a small fraction of
the code in Windows 98, so that the hard drive still contains
almost all of the code that had been executed in the course of
providing Internet Explorer's Web browsing functionalities. Some
of that code is left on the hard drive because it also supports
Windows 98's operating system functionalities. Microsoft did not
offer any analytical basis, however, for distinguishing this
sharing of code from the code sharing that exists between all
Windows applications and the operating system functionalities in
Windows 98.
184. While Microsoft's observation suggests that Felten's
program does not greatly reduce Windows 98's "footprint" on the
hard disk, that point is irrelevant to the question of whether
Felten's program removes Internet Explorer's functionalities from
Windows 98. This is because the functionalities of a software
product are not provided by the mere presence of code on a
computer's hard drive. For software code to provide any
functionalities at all the code must be loaded into the computer's
dynamic memory and executed. To uninstall a software program or to
remove a set of functionalities from a software program, it is not
necessary to delete all of the software code that is executed in
the course of providing those functionalities. It is sufficient to
delete and/or modify enough of the program so as to prevent the
code in question from being executed.
185. This deletion and modification is precisely what
Felten's program does to Windows 98. After Felten's program has
been run, the software code that formerly had been executed in the
course of providing Web browsing functionalities is no longer
executed. Web browsing functionalities are not merely "hidden"
from the user. To the contrary, Felten's program deletes and
modifies enough of Windows 98 so as to prevent the necessary code
from being executed altogether. Since code that is not to be
executed does not need to be loaded into memory, Felten's program
is able to reduce the memory allocated to Windows 98 by
approximately twenty percent.
186. As an abstract and general proposition, many if
not most consumers can be said to benefit from Microsoft's
provision of Web browsing functionality with its Windows operating
system at no additional charge. No consumer benefit can be
ascribed, however, to Microsoft's refusal to offer a version of
Windows 95 or Windows 98 without Internet Explorer, or to
Microsoft's refusal to provide a method for uninstalling Internet
Explorer from Windows 98. In particular, Microsoft's decision to
force users to take the browser in order to get the non- Web
browsing features of Windows 98, including support for new
Internet protocols and data formats is, as Allchin put it, simply
a choice about "distribution."
187. As Felten's program demonstrated, it is feasible for
Microsoft to supply a version of Windows 98 that does not provide
the ability to browse the Web, to which users could add a browser
of their choice. Microsoft could then readily offer "integrated"
Internet Explorer Web browsing functionality as well, either as an
option that could be selected by the end user or the OEM during
the Windows 98 setup procedure, or as a "service pack upgrade."
188. Unlike a "pocket part" supplement to a book, a
software upgrade need not consist only of new material. A service
pack upgrade may install a combination of new software files
and/or replacements for existing software files. The use of such
service packs to distribute new functionality is a standard
feature of Windows applications generally. Microsoft could offer
"integrated" Internet Explorer Web browsing functionality as a
service pack upgrade that would locate the relevant software and
replace it with the current Windows 98 software. In this way, any
consumer who wished to do so could easily acquire all of the
functionality, features, and performance of the current version of
Windows 98 by obtaining the browserless operating system package
and the service pack upgrade and then installing them together.
189. Microsoft contends that a service pack must
necessarily be deemed part of the operating system when it
replaces and adds a large number of core operating system files in
the process of upgrading the operating system to a higher level of
functionality. This contention is false. Both Microsoft Word, an
application program, and Norton Utilities, a suite of utility and
application programs, replace and add files to Windows without
thereby becoming part of the operating system.
190. Microsoft's actual use of a service pack upgrade to
offer integrated Internet Explorer Web browsing functionality
(Internet Explorer 4.0) separately from the Windows 95 operating
system illustrates the feasibility of this approach. In fact, it
produces results remarkably similar to those that could be
achieved by offering integrated Internet Explorer Web browsing
functionality as a separate service pack upgrade to a browserless
Windows 98 operating system. When installed together by the end
user, the combined software provides nearly all of the features
that Microsoft attributes to the "integrated" design of Windows
98. Of the missing features, all but WebTV for Windows can be
obtained by thereafter installing a separately obtained copy of
Internet Explorer 5.0. Microsoft has presented no evidence that
the WebTV functionality could not easily be included in the
stand-alone version of Internet Explorer 5.0.
191. Therefore, Microsoft could offer consumers all the
benefits of the current Windows 98 package by distributing the
products separately and allowing OEMs or consumers themselves to
combine the products if they wished. In fact, operating system
vendors other than Microsoft currently succeed in offering
"integrated" features similar to those that Microsoft advertises
in Windows 98 while still permitting the removal of the browser
from the operating system. If consumers genuinely prefer a version
of Windows bundled with Internet Explorer, they do not have to be
forced to take it; they can choose it in the market.
192. Windows 98 offers some benefits unrelated to
browsing that a consumer cannot obtain by combining Internet
Explorer with Windows 95. For example, Windows 98 includes support
for new hardware technologies and data formats that consumers may
desire. While nevertheless preferring to do without Web browsing,
Microsoft has forced Windows users who do not want Internet
Explorer to nevertheless license, install, and use Internet
Explorer to obtain the unrelated benefits. Although some consumers
might be inclined to go without Windows 98's new non-browsing
features in order to avoid Internet Explorer, OEMs are unlikely to
facilitate that choice, because they want consumers to use an
operating system that supports the new hardware technologies they
seek to sell.
193. Microsoft's argument that binding the browser to the
operating system is reasonably necessary to preserve the
"integrity" of the Windows platform is likewise specious. First,
concern with the integrity of the platform cannot explain
Microsoft's original decision to bind Internet Explorer to Windows
95, because Internet Explorer 1.0 and 2.0 did not contain APIs.
Second, concern with the integrity of the platform cannot explain
Microsoft's refusal to offer OEMs the option of uninstalling
Internet Explorer from Windows 95 and Windows 98 because APIs,
like all other shared files, are left on the system when Internet
Explorer in uninstalled.
Third, Microsoft's contention that offering OEMs the choice of
whether or not to install certain browser-related APIs would
fragment the Windows platform is unpersuasive because OEMs operate
in a competitive market and thus have ample incentive to include
APIs (including non-Microsoft APIs) required by the applications
that their customers demand. Fourth, even if there were some
potential benefit associated with the forced licensing of a single
set of APIs to all OEMs, such justification could not apply in
this case, because Microsoft itself precipitates fragmentation of
its platform by continually updating various portions of the
Windows installed base with new APIs. ISVs have adapted to this
reality by redistributing needed APIs with their applications in
order to ensure that the necessary APIs are present when the
programs are launched. To the same end, Microsoft makes the APIs
it ships with Internet Explorer available to third-party
developers for distribution with their own products. Moreover,
Microsoft itself bundles APIs including those distributed with
Internet Explorer with a number of the applications that it
distributes separately from Windows.
194. Microsoft also contends that by providing "best of
breed" implementations of various functionalities, a vendor of a
popular operating system can benefit consumers and improve the
efficiency of the software market generally, because the resulting
standardization allows ISVs to concentrate their efforts on
developing complementary technologies for the industry leaders.
Microsoft's refusal to offer a version of Windows 98 in which its
Web browser is either absent or removable, however, had no such
purpose. Rather, it had the purpose and effect of quashing
innovation that exhibited the potential to facilitate the
emergence of competition in the market for Intel-compatible PC
operating systems.
195. Furthermore, there is only equivocal support for the
proposition that Microsoft will ultimately prove to be the source
of a "best of breed" Web browser. In fact, there is considerable
evidence to the contrary. Both Microsoft and the plaintiffs have
used product evaluations to support their claims about the
relationship between innovations in Web browser technology and
consumer choices regarding the use of Web browsers. These product
evaluations generally compare Internet Explorer with Navigator by
identifying the beneficial and detrimental features of each.
Because the evaluations disagree as to which features are most
important, there is no consensus as to which is the best browser
overall. When read together, the evaluations also do not identify
any existing Web browser as being "best of breed" in the sense of
being at least as good as all others in all significant respects.
Moreover, there is nothing in the evaluations, nor anywhere else
in the evidence, to suggest that further innovation efforts by
vendors other than Microsoft in the field of Web browser
technology are no longer necessary or desirable. To the contrary,
many of the product reviews suggest further innovations in both
Microsoft and non- Microsoft Web browsers that would benefit
consumers.
196. Despite differences in emphasis, the product
evaluations do generally concur as to which browser features are
beneficial, which browser features are detrimental, and why. Thus,
the evaluations provide extensive detailed information about
consumer preferences that can be used to predict likely directions
in the evolution of Web browser technology.
197. First, the evaluations suggest that, although most
Web publishers charge nothing for access to their sites, consumers
recognize that there are search and communication costs associated
with Web transactions. Accordingly, consumers prefer, and benefit
from, innovations in Web browser technology that reduce these
costs. Second, consumers recognize that the Web contains a vast
and growing range of digital information resources, many of which
contain viruses that are capable of causing devastating and
irreversible harm to their security and privacy interests.
Accordingly, consumers prefer, and benefit from, innovations in
Web browser technology that help them identify and avoid harmful
Web resources. Third, consumers recognize that they frequently
lack adequate information to enable them to assess accurately the
costs, risks, and benefits of performing a particular Web
transaction. Accordingly, consumers prefer, and benefit from,
innovations in Web browser technology that help them assess these
costs, risks, and benefits prior to performing the transaction.
198. The reduction of search and communication costs, the
identification and avoidance of harmful Web resources, and the
provision of more accurate information as to the costs, risks, and
benefits of performing Web transactions are just three of the many
possible areas of innovation in the field of Web browser
technology. Far from demonstrating that Internet Explorer is
currently a "best of breed" Web browser, the evidence reveals
Microsoft's awareness of the need for continuous improvement of
its products. For example, Microsoft frequently releases "patches"
to address security and privacy vulnerabilities in Internet
Explorer as they are discovered. In sum, there is no indication
that Microsoft is destined to provide a "best of breed" Web
browser that makes continuing, competitively driven innovations
unproductive.
- The Market for Web Browsing Functionality
199. Since the World Wide Web was introduced to the
public in 1991, the resources available on the Web have multiplied
at a near-exponential rate. The Internet is becoming a true mass
medium. Every day Web resources are published, combined, modified,
moved, and deleted. Millions of individuals and organizations have
published Web sites, and Web site addresses are pervasive in
advertising, promotion, and corporate identification.
200. The economics of the Internet, along with the
flexible structure of Web pages, have made the Web the leading
trajectory for the ongoing convergence of mass communications
media. Many television and radio stations make some or all of
their transmissions available on the Web in the form of static
multimedia files or streaming media. Many newspapers, magazines,
books, journals, public documents, and software programs are also
published on the Web. Multimedia files on the Web have emerged as
viable substitutes for many pre-recorded audio and video
entertainment products. Web-based E-mail, discussion lists, news
groups, "chat rooms," paging, instant messaging, and telephony are
all in common use. In addition to subsuming all other digital
media, the Web also offers popular interactive and collaborative
modes of communication that are not available through other media.
201. The use of Web browsers to conduct Web transactions
has grown at pace with the growth of the Web, reflecting the
immense value that subsists in the digital information resources
that have become available on the Web. Consumer demand for
software functionality that facilitates Web transactions, and the
response by browser vendors to that demand, creates a market for
Web browsing functionality. Although Web browsers are now
generally not licensed at a positive price, all Web transactions
impose significant costs on consumers, and all browser vendors,
including Microsoft, have significant economic interests in
maximizing usage of the browsing functionality they control.
- Preventing OEMs from Removing the Ready Means of Accessing
Internet Explorer and from Promoting Navigator in the Boot
Sequence
202. Since the release of Internet Explorer 1.0 in July
1995, Microsoft has distributed every version of Windows with
Internet Explorer included. Consequently, no OEM has ever (with the
exception of a few months in late 1997) been able to license a copy
of Windows 95 or Windows 98 that has not come with Internet
Explorer. Refusing to offer OEMs a browserless (and appropriately
discounted) version of Windows forces OEMs to take (and pay for)
Internet Explorer, but it does not prevent a determined OEM from
nevertheless offering its consumers a different Web browser. Even
Microsoft's additional refusal to allow OEMs to uninstall (without
completely removing) Internet Explorer from Windows does not
completely foreclose a resourceful OEM from offering consumers
another browser. For example, an OEM with sufficient technical
expertise (which all the larger OEMs certainly possess) could offer
its customers a choice of browsers while still minimizing user
confusion if the OEM were left free to configure its systems to
present this choice the first time a user turned on a new PC system.
If the user chose Navigator, the system would automatically remove
the most prominent means of accessing Internet Explorer from Windows
(without actually uninstalling, i.e., removing all means of
accessing, Internet Explorer) before the desktop screen appeared for
the first time.
203. If OEMs removed the most visible means of invoking
Internet Explorer, and pre- installed Navigator with facile methods
of access, Microsoft's purpose in forcing OEMs to take Internet
Explorer capturing browser usage share from Netscape would be
subverted. The same would be true if OEMs simply configured their
machines to promote Navigator before Windows had a chance to promote
Internet Explorer, Decision-makers at Microsoft believed that as
Internet Explorer caught up with Navigator in quality, OEMs would
ultimately conclude that the costs of pre-installing and promoting
Navigator, and removing easy access to Internet Explorer, outweighed
the benefits. Still, those decision-makers did not believe that
Microsoft could afford to wait for the several large OEMs that
represented virtually all Windows PCs shipped to come to this
desired conclusion on their own. Therefore, in order to bring the
behavior of OEMs into line with its strategic goals quickly,
Microsoft threatened to terminate the Windows license of any OEM
that removed Microsoft's chosen icons and program entries from the
Windows desktop or the "Start" menu. It threatened similar
punishment for OEMs who added programs that promoted third-party
software to the Windows "boot" sequence. These inhibitions soured
Microsoft's relations with OEMs and stymied innovation that might
have made Windows PC systems more satisfying to users. Microsoft
would not have paid this price had it not been convinced that its
actions were necessary to ostracize Navigator from the vital OEM
distribution channel.
204. Although Microsoft's original Windows 95 licenses
withheld from OEMs permission to implement any modifications to the
Windows product not expressly authorized by Microsoft's "OEM
Pre-Installation Kit," or "OPK," it had always been Microsoft's
practice to grant certain OEMs requesting it some latitude to make
modifications not specified in the OPK. But when OEMs began, in the
summer of 1995, to request permission to remove the Internet
Explorer icon from the Windows desktop prior to shipping their PCs,
Microsoft consistently and steadfastly refused. As Compaq learned in
the first half of 1996, Microsoft was prepared to enforce this
prohibition against even its closest OEM allies.
205. In August 1995, Compaq entered into a "Promotion and
Distribution Agreement" with AOL whereby Compaq agreed to "position
AOL Services above all other Online Services within the user
interface of its Products." An addendum to the agreement provided
that Compaq would place an AOL icon and no OLS icons not
controlled by AOL on the desktop of its PCs. Pursuant to its
obligations, Compaq began in late 1995 or early 1996 to ship its
Presario PCs with the MSN icon removed and the AOL icon added to the
Windows desktop. At the same time, Compaq removed the Internet
Explorer icon from the desktop of its Presarios and replaced it with
a single icon representing both the Spry ISP and the browser product
that Spry bundled, i.e., Navigator. Compaq added this icon in part
because it recognized Navigator to be the most popular browser
product with its consumers; it removed the Internet Explorer icon
because it did not want its PCs desktops to confuse novice users
with a clutter of Internet-related icons.
206. When Microsoft learned of Compaq's plans for the
Presario, it informed Compaq that it considered the removal of the
MSN and Internet Explorer icons to be a violation of the OPK process
by which Compaq had previously agreed to abide. For its part, AOL
informed Compaq that it viewed the addition of an icon for Spry as a
violation of their 1995 agreement. AOL did not object to the
presence of a Navigator icon; what concerned AOL was the fact that
clicking on this icon brought the user to the Spry ISP. Despite the
protests from Microsoft and AOL, Compaq refused to reconfigure the
Presario desktop. Finally, after months of unsuccessful importunity,
Microsoft sent Compaq a letter on May 31, 1996, stating its
intention to terminate Compaq's license for Windows 95 if Compaq did
not restore the MSN and Internet Explorer icons to their original
positions. Compaq's executives opined that their firm could not
continue in business for long without a license for Windows, so in
June Compaq restored the MSN and IE icons to the Presario desktop.
207. Microsoft did not further condition its withdrawal of
the termination notice on the removal of the AOL and Navigator
icons; AOL, however, did protest both the continued presence of a
Spry icon and the reappearance of the MSN icon. After AOL sent
Compaq a formal notice of its intent to terminate the Promotion and
Distribution Agreement in September 1996, Compaq removed the
Spry/Navigator icon. For reasons discussed below, Compaq did not
then replace the Spry/Navigator icon with an icon solely for
Navigator. 208. In its confrontation with Compaq, Microsoft
demonstrated that it was prepared to go to the brink of losing all
Windows sales through its highest-volume OEM partner in order to
enforce its prohibition against removing Microsoft's
Internet-related icons from the Windows desktop.
209. If the only prohibition had been against removing
Microsoft icons and program entries, OEMs partial to Navigator still
would have been able to recruit users to Navigator by configuring
their PCs to promote it before the Windows desktop first presented
itself. This is true because the average user, having chosen a
browser product, is indisposed to undergo the trouble of switching
to a different one. With the release of Windows 95, some of the
high- volume OEMs began to customize the Windows boot sequence so
that, the first time users turned on their new PCs, certain
OEM-designed tutorials and registration programs, as well as
"splash" screens that simply displayed the OEM's brand, would run
before the users were presented with the Windows desktop.
210. Promoting non-Microsoft software and services was not
the only, or even the primary, purpose of the OEM introductory
programs. The primary purpose, rather, was to make the experience of
setting up and learning to use a new PC system easier and less
confusing for users, especially novices. By doing so, the OEMs
believed, they would increase the value of their systems and
minimize both product returns and costly support calls. Since just
three calls from a consumer can erase the entire profit that an OEM
earned selling a PC system to that consumer, OEMs have an acute
interest in making their systems self-explanatory and simple to use.
A secondary purpose motivating OEMs to insert programs into the boot
sequence was to differentiate their products from those of their
competitors. Finally, OEMs perceived an opportunity to collect
bounties from IAPs and ISVs in exchange for the promotion of their
services and software in the boot sequence. Thus, among the programs
that many OEMs inserted into the boot sequence were Internet sign-up
procedures that encouraged users to choose from a list of IAPs
assembled by the OEM. In many cases, a consumer signing up for an
IAP through an OEM program would automatically become a user of
whichever browser that IAP bundled with its proprietary software. In
other cases, the IAP would present the user with a choice of
browsers in the course of collecting from the user the information
necessary to start a subscription.
211. In addition to tutorials, sign-up programs, and splash
screens, a few large OEMs developed programs that ran automatically
at the conclusion of a new PC system's first boot sequence. These
programs replaced the Windows desktop either with a user interface
designed by the OEM or with Navigator's user interface. The OEMs
that implemented automatically loading alternative user interfaces
did so out of the belief that many users, particularly novice ones,
would find the alternate interfaces less complicated and confusing
than the Windows desktop.
212. When Gates became aware of what the OEMs were doing,
he expressed concern to Kempin, the Microsoft executive in charge of
OEM sales. On January 6, 1996, Gates wrote to Kempin: "Winning
Internet browser share is a very very important goal for us.
Apparently a lot of OEMs are bundling non-Microsoft browsers and
coming up with offerings together with Internet Service providers
that get displayed on their machines in a FAR more prominent way
than MSN or our Internet browser." Less than three weeks later,
Kempin delivered his semi- annual report on OEM sales to his
superiors. In the report, he identified "Control over start-up
screens, MSN and IE placement" as one interest that Microsoft had
neglected over the previous six months. The ongoing imbroglio with
Compaq was prominent in Kempin's thinking, but he also recognized
that establishing control over the boot process was necessary to
ensure preferential positioning for MSN and Internet Explorer.
213. In an effort to thwart the practice of OEM
customization, Microsoft began, in the spring of 1996, to force OEMs
to accept a series of restrictions on their ability to reconfigure
the Windows 95 desktop and boot sequence. There were five such
restrictions, which were manifested either as amendments to existing
Windows 95 licenses or as terms in new Windows 98 licenses. First,
Microsoft formalized the prohibition against removing any icons,
folders, or "Start" menu entries that Microsoft itself had placed on
the Windows desktop. Second, Microsoft prohibited OEMs from
modifying the initial Windows boot sequence. Third, Microsoft
prohibited OEMs from installing programs, including alternatives to
the Windows desktop user interface, which would launch automatically
upon completion of the initial Windows boot sequence. Fourth,
Microsoft prohibited OEMs from adding icons or folders to the
Windows desktop that were not similar in size and shape to icons
supplied by Microsoft. Finally, when Microsoft later released the
Active Desktop as part of Internet Explorer 4.0, it added the
restriction that OEMs were not to use that feature to display
third-party brands.
214. The several OEMs that in the aggregate represented
over ninety percent of Intel- compatible PC sales believed that the
new restrictions would make their PC systems more difficult and more
confusing to use, and thus less acceptable to consumers. They also
anticipated that the restrictions would increase product returns and
support costs and generally lower the value of their machines. Those
OEMs that had already spent millions of dollars developing and
implementing tutorial and registration programs and/or
automatically-loading graphical interfaces in the Windows boot
sequence lamented that their investment would, as a result of
Microsoft's policy, be largely wasted. Gateway, Hewlett-Packard, and
IBM communicated their opposition forcefully and urged Microsoft to
lift the restrictions. Emblematic of the reaction among large OEMs
was a letter that the manager of research and development at
Hewlett- Packard sent to Microsoft in March 1997. He wrote:
Microsoft's mandated removal of all OEM boot-sequence and
auto-start programs for OEM licensed systems has resulted in
significant and costly problems for the HP-Pavilion line of retail
PC's. Our data (as of 3/10/97) shows a 10% increase in W[indows]95
calls as a % of our total customer support calls . . . . Our
registration rate has also dropped from the mid-80% range to the
low 60% range.
There is also subjective data from several channel partners
that our system return rate has increased from the lowest of any
OEM (even lower than Apple) to a level comparable to the other
Microsoft OEM PC vendors. This is a major concern in that we are
taking a step backward in meeting customer satisfaction needs.
These three pieces of data confirm that we have been damaged by
the edicts that [ ] Microsoft issued last fall. . . .
From the consumer perspective, we are hurting our industry and
our customers. PC's can be frightening and quirky pieces of
technology into which they invest a large sum of their money. It
is vitally important that the PC suppliers dramatically improve
the consumer buying experience, out of box experience as well as
the longer term product usability and reliability. The channel
feedback as well as our own data shows that we are going in the
wrong direction. This causes consumer dissatisfaction in complex
telephone support process, needless in-home repair visits and
ultimately in product returns. Many times the cause is user
misunderstanding of a product that presents too much complexity to
the common user. . . .
Our Customers hold HP accountable for their dissatisfaction
with our products. We bear [ ] the cost of returns of our
products. We are responsible for the cost of technical support of
our customers, including the 33% of calls we get related to the
lack of quality or confusion generated by your product. And
finally we are responsible for our success or failure in the
retail PC market.
We must have more ability to decide how our system is presented
to our end users.
If we had a choice of another supplier, based on your actions
in this area, I assure you [that you] would not be our supplier of
choice.
I strongly urge you to have your executives review these
decisions and to change this unacceptable policy.
215. Even in the face of such strident opposition from its
OEM customers, Microsoft refused to relent on the bulk of its
restrictions. It did, however, grant Hewlett-Packard and other OEMs
discounts off the royalty price of Windows as compensation for the
work required to bring their respective alternative user interfaces
into compliance with Microsoft's requirements. Despite the high
costs that Microsoft's demands imposed on them, the OEMs obeyed the
restrictions because they perceived no alternative to licensing
Windows for pre-installation on their PCs. Still, the restrictions
lowered the value that OEMs attached to Windows by the amount of the
costs that the restrictions imposed on them. Furthermore,
Microsoft's intransigence damaged the goodwill between it and
several of the highest-volume OEMs.
216. Microsoft was willing to sacrifice some goodwill and some of
the value that OEMs attached to Windows in order to exclude Netscape
from the crucial OEM distribution channel. Microsoft's restrictions
succeeded in raising the costs to OEMs of pre-installing and
promoting Navigator. These increased costs, in turn, were in some
cases significant enough to deter OEMs from pre-installing Navigator
altogether. In other cases, as is discussed in the next section,
OEMs decided not to pre-install Navigator after Microsoft brought
still more pressure to bear.
217. Microsoft's license agreements have never prohibited
OEMs from pre-installing programs, including Navigator, on their PCs
and placing icons and entries for those programs on the Windows
desktop and in the "Start" menu. The icons and entries that
Microsoft itself places on the desktop and in the "Start" menu have
always left room for OEMs to insert more icons and program entries
of their own choosing. In fact, Microsoft leaves enough space for an
OEM to add more than forty icons to the Windows desktop. Still, the
availability of space for added icons did not make including a
Navigator icon inexpensive for OEMs. Given the unavoidable presence
of the Internet Explorer and MSN icons, adding a Navigator icon
would increase the amount of Internet-related clutter on the
desktop. This would lead to confusion among novice users, which
would in turn increase the incidence of support calls and product
returns. Microsoft made this very point clear to OEMs in its
attempts to persuade them not to pre-install Navigator on their PCs.
Furthermore, OEMs recognized that including multiple Navigator icons
in an attempt to draw users' attention away from Internet Explorer
would only increase the amount of clutter on the desktop, thus
adding to user confusion. Although the Windows 98 OEM license does
not forbid the OEM to set Navigator as the default browsing
software, doing so would fail to forestall user confusion since, as
the Court found in the previous section, Windows 98 launches
Internet Explorer in certain situations even if Navigator is set as
the default.
218. The restrictions on modifying the Windows boot sequence,
including the prohibition against automatically loading alternate
user interfaces, deprived OEMs of the principal devices by which to
lure users to Navigator over the high-profile presence of Internet
Explorer in the Windows user interface. An OEM remained free to
place an icon on the desktop that a user could click to invoke an
alternate user interface. Plus, once invoked, the interface could be
configured to load automatically the next time the PC was turned on.
This mode of presentation proved to be much less effective than the
one Microsoft foreclosed, however, for studies showed that users
tended not to trouble with selecting an alternate user interface;
they were content to use the interface that loaded automatically the
first time they turned on their PCs.
Furthermore, while Microsoft's restrictions never extended to the
interval between the time when the PC was turned on and the time
when Windows began loading from the hard drive into RAM, developing
anything more complicated than a simple splash screen to run in that
period would have involved, at a minimum, the writing of a DOS
utility and, at the maximum, the pre- installation of a second
operating system. Such measures were simply not worth the cost.
Finally, although the Windows 98 license does not prohibit an OEM
from including on the keyboard of its PCs a button that takes users
directly to an OEM-maintained site containing promotion for
Navigator, such a configuration is extremely costly for an OEM to
implement, and it represents a less effective form of promotion than
automatically advertising Navigator in the initial boot process.
219. In the spring of 1998, Microsoft began gradually to
moderate certain of the restrictions described above. The first sign
of relaxation came when Microsoft permitted some fifty OEMs to
include ISPs of their choice in Microsoft's Internet Connection
Wizard. Then, in late May and early June 1998, Microsoft informed
seven of the highest-volume OEMs that it was granting them the
privilege of inserting their own registration and Internet sign-up
programs into the initial Windows 98 boot sequence. If the user
selected an IAP using the OEM program, Microsoft's Internet
Connection Wizard would not run in the boot sequence. Microsoft
subsequently extended these same privileges to several other OEMs,
upon their request.
220. It is important to note that Microsoft's tractability
emerged only after the restrictions had been in place for over a
year, and only after Microsoft had managed to secure favorable
promotion for Internet Explorer through the most important IAPs.
Furthermore, while Microsoft permitted the OEMs to include in their
registration and sign-up programs promotions for their own products
(including OEM-branded shell browsers built upon Internet Explorer)
and for ISPs (but only if and when those ISPs were selected by
consumers in the sign-up process), Microsoft continued to prohibit
promotions for any other non-Microsoft products, including
Navigator. In a single exception, Microsoft granted Gateway's
request that it be permitted to give consumers who used Gateway's
sign-up process and selected Gateway.net as their ISP an opportunity
to choose Navigator as their browser. Microsoft granted this
permission orally, and it did not extend similar privileges to any
other OEMs.
221. Microsoft asserts that the restrictions it places on
the ability of OEMs to modify the Windows desktop and boot sequence
are merely intended to prevent OEMs from compromising the quality
and consistency of Windows after the code leaves Microsoft's
physical control, but before PC consumers first begin to experience
the product. In truth, however, the OEM modifications that Microsoft
prohibits would not compromise the quality or consistency of Windows
any more than the modifications that Microsoft currently permits.
Furthermore, to the extent that certain OEM modifications did
threaten to impair the quality and consistency of Windows,
Microsoft's response has been more restrictive than necessary to
abate the threat. Microsoft would not have imposed prohibitions that
burdened OEMs and consumers with substantial costs, lowered the
value of Windows, and harmed the company's relations with major OEMs
had it not felt that the measures were necessary to maximize
Internet Explorer's share of browser usage at Navigator's expense.
222. Microsoft asserts that it restricts the freedom of
OEMs to remove icons, folders, or "Start" menu entries that
Microsoft places on the Windows desktop in order to ensure that
consumers will enjoy ready access to the features that Microsoft's
advertising has led them to expect. The Windows trademark would be
blemished, Microsoft argues, if consumers could not easily find the
features that impelled them to purchase a Windows-equipped PC. At
the same time that it has put forward this justification, however,
Microsoft has permitted OEMs to de- activate Microsoft's Active
Desktop and its associated "channels" prior to shipment. More
significant is the fact that Microsoft's license agreements require
OEMs to bear product support costs. So if a consumer has difficulty
locating a feature that he wants to use, he will call a customer
service representative employed by the OEM that manufactured his PC.
Since only a few calls erase the profit earned from selling a PC
system, OEMs are loathe to do anything that will lead to consumer
questions and complaints.
Therefore, if market research indicates that consumers want and
expect to see a certain icon on the Windows desktop, OEMs will not
remove it. Since OEMs share Microsoft's interest in ensuring that
consumers can easily find the features they want on their Windows PC
systems, Microsoft would not have prohibited OEMs from removing
icons, folders, or "Start" menu entries if its only concern had been
consumer satisfaction. In fact, by forbidding OEMs to remove the
most obvious means of invoking Internet Explorer, Microsoft
diminished the value of Windows PC systems to those corporate
customers, for example, who did not intend for their employees to
browse the Web and did not want a browser taking up hardware
resources. Incidentally, there is no merit in the hypothesis that
OEMs might cause problems in the functioning of the rest of Windows
by removing Internet Explorer's desktop icon and program entry,
because Microsoft still allows users to do exactly that.
223. According to Microsoft, its restrictions on the
ability of OEMs to insert programs into the initial Windows boot
sequence are meant to ensure that all Windows users experience the
product the way Microsoft intended it the first time they turn on
their PC systems; after all, there would be little incentive to
develop a high-quality operating-system product if OEMs were free to
alter it for the worse before handing it over to consumers. This
argument might be availing were it not for the fact that Microsoft
currently allows several of the largest-volume OEMs to make major
modifications to the initial Windows 98 boot sequence. Microsoft
permits each of these OEMs to configure its own splash screens,
tutorials, registration wizards, Internet sign-up wizards, and
utilities so that they run automatically when the consumer first
turns on a new PC system. Either Microsoft stopped caring about the
consistency of the Windows experience in 1998, when it tempered its
restrictions on modifications to the boot sequence, or preserving
consistency was never Microsoft's true motivation for imposing those
restrictions in the first place. With all the variety that Microsoft
now tolerates in the boot sequence, including the promotion of
OEM-branded browser shells, it is difficult to comprehend how
allowing OEMs to promote Navigator in their tutorials and Internet
sign-up programs would further compromise Microsoft's purported
interest in consistency.
224. Although Microsoft has tolerated a variety of OEM
modifications to the Windows boot sequence, it has never acquiesced
to an alternate user interface that automatically obscures the
Windows desktop after the PC system has finished booting for the
first time. In demanding the removal of such automatically loading
user interfaces, Microsoft has postulated that consumers who
purchase Windows PCs expect to see the Windows desktop when their PC
systems finish booting for the first time. If consumers instead see
a different user interface, they will be confused and disappointed.
What is more, Microsoft asserts, OEM shells have tended to be of
lower quality than Windows. One OEM's version allegedly even
disabled the ability of a Windows user to invoke functionality by
clicking the right button of his mouse.
225. The alternate shells that OEMs have developed may or
may not be of lower quality than Windows. One thing is clear,
however: If an OEM develops a shell that users do not like as much
as Windows, and if the OEM causes that shell to load as the default
user interface the first time its PCs are turned on, consumer wrath
will fall first upon the OEM, and demand for that OEM's PC systems
will decline commensurately with the resulting user dissatisfaction.
The market for Intel-compatible PCs is, by all accounts, a
competitive one. Consequently, any OEM that tries to force an
unwanted, low-quality shell on consumers will do so at its own
peril. Had Microsoft's sole concern been consumer satisfaction, it
would have relied more on the power of the market and less on its
own market power to prevent OEMs from making modifications that
lead to consumer disappointment.
226. At times, Microsoft has argued that the limitations it
imposes on the ability of OEMs to modify Windows originate in a
desire to prevent its platform from becoming fragmented, like UNIX.
Microsoft believes that ISVs benefit from the fact that Windows
presents the same platform for applications development,
irrespective of the underlying hardware. Certainly, Microsoft has a
legitimate interest in ensuring that OEMs do not take Windows under
license, alter its API set, and then ship the altered version. This
fact does not add credibility to Microsoft's stated justification,
though, for two reasons. First, Microsoft itself creates some degree
of instability in its supposedly uniform platform by releasing
updates to Internet Explorer more frequently than it releases new
versions of Windows. As things stand, ISVs find it necessary to
redistribute Microsoft's Internet-related APIs with their
applications because of nonuniformity that Microsoft has created in
its own installed base. More important, however, is the fact that
none of the modifications that OEMs are known to have proposed
making would have removed or altered any Windows APIs.
227. To the extent Microsoft is apprehensive that OEMs
might, absent restrictions, change the set of APIs exposed by the
software on their PCs, the concern is not that OEMs would modify the
Windows API set. Rather, the worry is that OEMs would pre-install,
on top of Windows, other software exposing additional APIs not
controlled by Microsoft. In the case of alternate user interfaces,
Microsoft is fearful that, if these programs loaded automatically
the first time users turned on their PCs, the programs would attract
so much usage that developers would be encouraged to take advantage
of any APIs that the programs exposed. Indeed, one user interface in
particular that OEMs could configure to load automatically and
obscure the Windows desktop Navigator exposes a substantial
number of APIs. Therefore, Microsoft's real concern has not been
that OEM modifications would fragment the Windows platform to the
detriment of developers and consumers. What has motivated
Microsoft's prohibition against automatically loading shells is
rather the fear once again that OEMs would pre-install and give
prominent placement to middleware that could weaken the applications
barrier to entry.
228. Like most other software products, Windows 95 and
Windows 98 are covered by copyright registrations. Since they are
copyrighted, Microsoft distributes these products to OEMs pursuant
to license agreements. By early 1998, Microsoft had made these
licenses conditional on OEMs' compliance with the restrictions
described above. Notwithstanding the formal inclusion of these
restrictions in the license agreements, the removal of the Internet
Explorer icon and the promotion of Navigator in the boot sequence
would not have compromised Microsoft's creative expression or
interfered with its ability to reap the legitimate value of its
ingenuity and investment in developing Windows. More generally, the
contemporaneous Microsoft documents reflect concern with the
promotion of Navigator rather than the infringement of a copyright.
Also notable is the fact that Microsoft did not adjust its OEM
pricing guidelines when it lifted certain of the restrictions in the
spring of 1998.
229. Finally, it is significant that, while all vendors of
PC operating systems undoubtedly share Microsoft's stated interest
in maximizing consumer satisfaction, the prohibitions that Microsoft
imposes on OEMs are considerably more restrictive than those imposed
by other operating system vendors. For example, Apple allows its
retailers to remove applications that Apple has pre-installed and to
reconfigure the Mac OS desktop. For its part, IBM allows its OEM
licensees to override the entire OS/2 desktop in favor of a
customized shell or to set an application to start automatically the
first time the PC is turned on. The reason is that these firms do
not share Microsoft's interest in protecting the applications
barrier to entry.
- Pressuring OEMs to Promote Internet Explorer and to not
Pre-Install or Promote Navigator
230. Microsoft's restrictions on modifications to the boot
sequence and the configuration of the Windows desktop ensured that
every Windows user would be presented with ready means of accessing
Internet Explorer. Although the restrictions also raised the costs
attendant to pre-installing and promoting Navigator, senior
executives at Microsoft were not confident that those higher costs
alone would induce all of the major OEMs to focus their promotional
efforts on Internet Explorer to the exclusion of Navigator.
Therefore, Microsoft used incentives and threats in an effort to
secure the cooperation of individual OEMs.
231. First, Microsoft rewarded with valuable consideration
those large-volume OEMs that took steps to promote Internet
Explorer. For example, Microsoft gave reductions in the royalty
price of Windows to certain OEMs, including Gateway, that set
Internet Explorer as the default browser on their PC systems. In
1997, Microsoft gave still further reductions to those OEMs that
displayed Internet Explorer's logo and links to Microsoft's Internet
Explorer update page on their own home pages. That same year,
Microsoft agreed to give OEMs millions of dollars in co-marketing
funds, as well as costly in-kind assistance, in exchange for their
carrying out other promotional activities for Internet Explorer.
232. Microsoft went beyond giving OEMs incentives to
promote Internet Explorer. The company's dealings with Compaq in
1996 and 1997 demonstrate that Microsoft was willing to exchange
valuable consideration for an OEM's commitment to curtail its
distribution and promotion of Navigator. In early 1996, at around
the same time that Compaq was removing the MSN and Internet Explorer
icons and program entries from the Presario desktop, Compaq
announced its intention to work with Netscape for its internal
Internet needs and on Internet server initiatives. In response,
Microsoft insisted that Compaq support Microsoft's Internet
initiatives throughout its business. To make its displeasure felt,
Microsoft initiated a series of cooperative ventures with some of
Compaq's competitors, including DEC and Hewlett-Packard.
233. When Compaq eventually agreed to restore the MSN and
Internet Explorer icons and program entries to the Presario desktop,
it did so because its senior executives had decided that the firm
needed to do what was necessary to restore its special relationship
with Microsoft. On May 13, 1996, Compaq signed an addendum extending
the firms' Frontline Partnership to the realm of network-related
products. Pursuant to the addendum, Compaq agreed to ship Internet
Explorer as the default browser product on all of its desktop and
server systems, to adopt and promote Internet Explorer internally,
and to focus the majority of Compaq's key network- oriented
announcements and marketing activities on Microsoft's technologies
and strategy. In September of the same year, Compaq agreed to offer
Internet Explorer as the preferred browser product for its Internet
products and to use two or more of Microsoft's hypertext markup
language ("HTML") extensions in the home page for each of those
products. Then in February 1997, Compaq committed itself to promote
Internet Explorer exclusively for its PC products in exchange for
Microsoft's agreement to pay Compaq a bounty for each user that
signed up for Internet access using a Compaq PC. Despite the view of
some within Compaq that the firm's goal should be "to feature the
brand leader Netscape," Compaq elected not to resume the pre-
installation of Navigator on its Presario PCs after it removed the
joint Spry/Navigator icon. In fact, Compaq stopped pre-installing
Navigator on all but very small percentage of its PCs.
234. In return for Compaq's capitulation and revival of its
commitment to support Microsoft's Internet strategy, Microsoft has
guaranteed Compaq that the prices it pays for Windows will continue
to be significantly lower than the prices paid by other OEMs.
Specifically, the operating system licenses signed by Compaq and
Microsoft in March 1998 gave Compaq "[g]uaranteed better" pricing
than any other OEM for Windows 95, Windows 98, and Windows NT
Workstation (versions 4 and 5) until April 2000. Compaq's license
fee for Windows is so low that other OEMs would still pay
substantially more than Compaq even if they qualified for all of the
royalty reductions listed in Microsoft's Market Development
Agreements ("MDAs"). What is more, while Microsoft requires other
OEMs to verify actual compliance with particular milestones in order
to receive Windows 98 royalty reductions, Microsoft has secretly
agreed to provide the full amount of those discounts to Compaq
regardless of whether it actually satisfies the specified
conditions. In addition to a guaranteed most-favorable price on
Windows, Compaq has enjoyed free internal use of all Windows
products for PCs since March 1998.
235. Microsoft's relations with Compaq beginning in late
1996 illustrate the blandishments that Microsoft is willing to
extend to OEMs that ally with it to help it capture browser share.
Microsoft's relations with Gateway and the IBM PC Company, by
contrast, reveal the pressure that Microsoft is willing to apply to
OEMs that show reluctance to cooperate on this front.
236. In February 1997 a Microsoft account representative
told his counterpart at Gateway that Gateway's use of Navigator on
its own corporate network was a serious issue at Microsoft. He added
that Microsoft would not do any co-marketing and sales campaigns
with Gateway if the firm appeared to be anything but pro-Microsoft.
If Gateway would replace Navigator with Internet Explorer, Microsoft
would compensate Gateway for its investment in Netscape's product.
If Gateway refused, Microsoft might be compelled to audit Gateway's
internal use of Microsoft products. Gateway was separately told by
Microsoft representatives that its decision to ship Navigator with
its PCs could affect its business relationship with Microsoft.
Despite the pressure from Microsoft, Gateway refused to switch its
internal use to Internet Explorer or to stop shipping Navigator with
its PCs. Although Microsoft did not implement its more specific
threats, Gateway has consistently paid higher prices for Windows
than its competitors. Microsoft's actions not only corroborate the
evidence of its interest in suppressing the usage of Navigator, they
also demonstrate its ability to threaten recalcitrant customers
without losing their business.
237. Similarly, in early 1997, Microsoft tried to convince
the IBM PC Company to promote and distribute the upcoming release of
its new browser, Internet Explorer 4.0. At a meeting with IBM
executives in March 1997, Microsoft representatives threatened that,
if IBM did not pre-load and promote Internet Explorer 4.0 to the
exclusion of Navigator on its PCs, it would suffer "MDA
repercussions." One of the Microsoft representatives in attendance,
Bengt Ackerlind, stated that in return for IBM shipping its systems
without any software that competed with Microsoft, IBM would receive
"soft dollars," marketing assistance, improved access to the source
code of Windows 95 and Microsoft's BackOffice product, and the
ability to self-certify for Microsoft's Windows Hardware Quality Lab
provisions. In a follow-up meeting three weeks later, Microsoft
representatives again insisted that IBM distribute and promote
Internet Explorer exclusively and again offered soft dollars,
marketing assistance, and MDA reductions in return. Later that day,
in a smaller meeting that Microsoft referred to as "secret
discussions," Ackerlind stated Microsoft's desire that IBM promote
Internet Explorer 4.0 exclusively and warned that if IBM
pre-installed Navigator on its PCs, "We have a problem."
238. The IBM PC Company refused to promote Internet
Explorer 4.0 exclusively, and it has continued to pre-install
Navigator on its PCs. The difference in the ways that Compaq and IBM
responded to Microsoft's Internet-related overtures in 1996 and 1997
contributed to the stark contrast in the treatment the two firms
have since received from Microsoft.
- Effect of Microsoft's Actions in the OEM Channel
239. Microsoft has largely succeeded in exiling Navigator
from the crucial OEM distribution channel. Even though a few OEMs
continue to offer Navigator on some of their PCs, Microsoft has
caused the number of OEMs offering Navigator, and the number of PCs
on which they offer it, to decline dramatically. Before 1996,
Navigator enjoyed a substantial and growing presence on the desktop
of new PCs. Over the next two years, however, Microsoft's actions
forced the number of copies of Navigator distributed through the OEM
channel down to an exiguous fraction of what it had been. By January
1998, Kempin could report to his superiors at Microsoft that, of the
sixty OEM sub-channels (15 major OEMs each offering corporate
desktop, consumer/small business, notebook, and workstation PCs),
Navigator was being shipped through only four. Furthermore, most of
the PCs shipped with Navigator featured the product in a manner much
less likely to lead to usage than if its icon appeared on the
desktop. For example, Sony only featured Navigator in a folder
rather than on the desktop, and Gateway only shipped Navigator on a
separate CD-ROM rather than pre-installed on the hard drive. By the
beginning of January 1999, Navigator was present on the desktop of
only a tiny percentage of the PCs that OEMs were shipping.
240. To the extent Netscape is still able to distribute
Navigator through the OEM channel, Microsoft has substantially
increased the cost of that distribution. Although in January 1999
(in the midst of this trial), Compaq suddenly decided to resume the
pre-installation of Navigator on its Presario PCs, Compaq's reversal
came only after Netscape agreed to provide Compaq with approximately
$700,000 worth of free advertising.
241. In sum, Microsoft successfully secured for Internet
Explorer and foreclosed to Navigator one of the two distribution
channels that leads most efficiently to the usage of browsing
software. Even to the extent that Navigator retains some access to
the OEM channel, Microsoft has relegated it to markedly less
efficient forms of distribution than the form vouchsafed for
Internet Explorer, namely, prominent placement on the Windows
desktop. Microsoft achieved this feat by using a complementary set
of tactics. First, it forced OEMs to take Internet Explorer with
Windows and forbade them to remove or obscure it restrictions
which both ensured the prominent presence of Internet Explorer on
users' PC systems and increased the costs attendant to
pre-installing and promoting Navigator. Second, Microsoft imposed
additional technical restrictions to increase the cost of promoting
Navigator even more. Third, Microsoft offered OEMs valuable
consideration in exchange for commitments to promote Internet
Explorer exclusively. Finally, Microsoft threatened to penalize
individual OEMs that insisted on pre-installing and promoting
Navigator. Although Microsoft's campaign to capture the OEM channel
succeeded, it required a massive and multifarious investment by
Microsoft; it also stifled innovation by OEMs that might have made
Windows PC systems easier to use and more attractive to consumers.
That Microsoft was willing to pay this price demonstrates that its
decision-makers believed that maximizing Internet Explorer's usage
share at Navigator's expense was worth almost any cost.
- Excluding Navigator from the IAP Channel
242. By late 1995, Microsoft had identified bundling with the
client software of IAPs as the other of the two most efficient
channels for distributing browsing software. By that time, however,
several of the most popular IAPs were shipping Navigator. Recognizing
that it was starting from behind, Microsoft devised an aggressive
strategy to capture the IAP channel from Netscape. In February 1996,
Cameron Myhrvold, the Microsoft executive in charge of the firm's
relations with ISPs, outlined the strategy in a memorandum to his
colleagues and superiors within the company:
It's essential we increase the share of our browser. Network
operators [(IAPs, plus the telephone and cable companies providing
Internet access services)] are important distributors and we will
license at no cost the Internet Explorer for distribution with their
Internet access business to maximize the distribution/adoption of IE
as browser of choice. We will attempt exclusive arrangements, fight
for preferred status, but settle for parity with NetScape. Even
offering IE for free will not win us every sale. In the U.S. we will
offer IE broadly to net[work ]op[erator]s and IAPs including the
many hundreds of smaller IAPs.
In the first step of this strategy, Microsoft enticed ISPs with
small subscriber bases to distribute Internet Explorer and to make it
their default browsing software by offering for free both a license to
distribute Internet Explorer and a software kit that made it easy for
ISPs with limited resources to adapt Internet Explorer for bundling
with their services.
243. Those who planned and implemented Microsoft's IAP
campaign believed that, if IAPs gave new subscribers a choice between
Internet Explorer and Navigator, most of them would pick Navigator
both because Netscape's brand had become nearly synonymous with the
Web in the public consciousness and because Navigator had developed a
much better reputation for quality than Internet Explorer. To
compensate for Navigator's advantage, Microsoft reinforced its free
distribution of Internet Explorer licenses and the access kits with
three tactics designed to induce IAPs with large subscriber bases not
only to distribute and promote Internet Explorer, but also to
constrain severely their distribution and promotion of Navigator and
to convert those of their subscribers already using Navigator to
Internet Explorer.
244. Microsoft's first tactic was to develop and include with
Windows an Internet sign- up program that made it simple for users to
download access software from, and subscribe to, any IAP appearing on
a list assembled by Microsoft. In exchange for their inclusion on this
list, the leading IAPs agreed, at Microsoft's insistence, to
distribute and promote Internet Explorer, to refrain from promoting
non-Microsoft Web browsing software, and to ensure that they
distributed non-Microsoft browsing software to only a limited
percentage of their subscribers. Although the percentages varied by
IAP, the most common figure was seventy-five percent.
245. In a similar tactic aimed at a more important IAP
sub-channel, Microsoft created an "Online Services Folder" and placed
an icon for that folder on the Windows desktop. In exchange for the
pre-installation of their access software with Windows and for the
inclusion of their icons in the Online Services Folder, the leading
OLSs agreed, again at Microsoft's insistence, to distribute and
promote Internet Explorer, to refrain from promoting non-Microsoft Web
browsing software, and to distribute non-Microsoft browsing software
to no more than fifteen percent of their subscribers.
246. Finally, Microsoft gave IAPs incentives to upgrade the
millions of subscribers already using Navigator to proprietary access
software that included Internet Explorer. To IAPs included in the
Windows Internet sign-up list, Microsoft offered the incentive of
reductions in the referral fees it charged for inclusion in the list.
To OLSs in the Online Services Folder, Microsoft offered cash
bounties.
247. In sum, Microsoft made substantial sacrifices, including
the forfeiture of significant revenue opportunities, in order to
induce IAPs to do four things: to distribute access software that came
with Internet Explorer; to promote Internet Explorer; to upgrade
existing subscribers to Internet Explorer; and to restrict their
distribution and promotion of non-Microsoft browsing software. The
restrictions on the freedom of IAPs to distribute and promote
Navigator were far broader than they needed to be in order to achieve
any economic efficiency. This is especially true given the fact that
Microsoft never expected Internet Explorer to generate any revenue.
Ultimately, the inducements that Microsoft offered IAPs at substantial
cost to itself, together with the restrictive conditions it imposed on
IAPs, did the four things they were designed to accomplish: They
caused Internet Explorer's usage share to surge; they caused
Navigator's usage share to plummet; they raised Netscape's own costs;
and they sealed off a major portion of the IAP channel from the
prospect of recapture by Navigator. As an ancillary effect,
Microsoft's campaign to seize the IAP channel significantly hampered
the ability of consumers to make their choice of Web browser products
based on the features of those products.
- The Internet Explorer Access Kit Agreements
248. In September 1996, Microsoft announced the
availability of the "Internet Explorer Access Kit," or "IEAK." By
simply accessing the correct page on Microsoft's Web site and
clicking on a box to indicate agreement with the license terms, any
IAP could download the IEAK, which included a copy of Internet
Explorer. With their technical knowledge, sophisticated equipment,
and high-bandwidth connections, IAPs found it very convenient to
download Internet Explorer and the IEAK from Microsoft's Web site.
249. Using the IEAK, an IAP could create a distinctive
identity for its service in as little as a few hours by customizing
the title bar, icon, start and search pages, and "favorites" in
Internet Explorer. The IEAK also made the installation process easy
for IAPs. With the IEAK, IAPs could avoid piecemeal installation of
various programs and instead create an automated, comprehensive
installation package in which all settings and options were
pre-configured. In addition to ease of customization and
installation, the IEAK enabled each IAP to preset the default home
page so that customers would be taken to the IAP's Web site whenever
they logged onto the Internet. This was important to IAPs because
setting the user's home page to the IAP's Web site gave the IAPs
advertising and promotional opportunities. Netscape, by contrast,
refused to allow its IAP licensees to move Navigator's home page
from Netscape's NetCenter portal site.
250. Many IAPs would have paid for the right to distribute
Internet Explorer. Indeed, Netscape was charging IAPs between
fifteen and twenty dollars per copy of Navigator they distributed.
Because of the features and convenience it offered, the IEAK
significantly increased the price that IAPs would have been willing
to pay. Nevertheless, Microsoft licensed the IEAK, including
Internet Explorer, to IAPs at no charge. At the time Microsoft
released the IEAK, Netscape did not offer IAPs an analogous tool.
Although Netscape eventually followed Microsoft's lead by
introducing a tool kit similar to the IEAK known as Mission Control,
that kit was not made available to IAPs until June 1997 a full
nine months after the release of the IEAK. Whereas IAPs could obtain
the IEAK for free, Netscape initially charged $1,995 for each copy
of Mission Control.
251. Approximately 2,500 IAPs executed an electronic copy
of a license agreement for the IEAK. Included in that number were
the eighty IAPs that together accounted for ninety-five percent of
all Internet access subscribers in the United States. The IAPs that
executed an IEAK license agreement agreed to make Internet Explorer
their "preferred" browsing software. The term "preferred" was not
defined in the license, and Microsoft did not investigate the extent
to which Internet Explorer was in fact enjoying "preferred" status
in the client software of its IEAK licensees. In fact, other than to
provide information and respond to technical questions, Microsoft
made no effort to maintain regular direct contact with the vast
majority of the IAPs that had executed licenses.
252. Whether or not IEAK licensees actually gave Internet
Explorer preferred status, Microsoft's decision to license Internet
Explorer and the IEAK to IAPs at no charge beguiled many small ISPs
that otherwise would not have done so into distributing Internet
Explorer to their subscribers. By giving up the opportunity to
charge for Internet Explorer, and also by developing the IEAK at
substantial cost and offering it at no charge, Microsoft thus
increased the flow of Internet Explorer through the crucial IAP
channel.
- The Referral Server Agreements
253. In the late summer of 1996, at around the time that it
announced the availability of the IEAK, Microsoft also introduced
the Internet Connection Wizard ("ICW") as a feature in Windows 95
OSR 2. If a user clicked on the ICW icon appearing on the Windows 95
desktop, the program would automatically dial into a computer
maintained by Microsoft called the Windows Referral Server. The
Referral Server would then transmit to the user's computer a list of
IAPs that provided connections to the Internet in the user's
geographic locale. Included in this list would be information about
each IAP's service, including its prices. If the user then indicated
a desire to sign up for one of the listed IAPs by clicking on the
appropriate entry, the user would be connected to an IAP-maintained
server that would automatically configure the user's PC to work
properly with the IAP service.
254. For several reasons, IAPs viewed inclusion in the
Windows 95 Referral Server as a valuable form of promotion. First,
the ICW icon appeared prominently on the desktop of every PC running
Windows 95 (from OSR 2 onwards), which, by the middle of 1996,
accounted for the vast majority of all new PCs being shipped.
Because Microsoft prohibited OEMs from removing any of the icons
that it placed on the Windows desktop, IAPs knew that the ICW would
confront all users of Windows 95 PCs the first time they turned on
their systems. Second, inclusion in the Referral Server was a highly
focused form of promotion, because the IAP list provided by the
Referral Server presented itself to users who had already indicated
some interest in signing up for Internet access. Third, the
easy-to-use features of the ICW heightened the probability that a
user who started using the program would complete the process of
subscribing to an IAP. Finally, inclusion in the Referral Server was
a relatively inexpensive means of distribution because, unlike
"carpet bombing" with CD-ROMs, it did not require the production and
dissemination of anything tangible.
255. Despite the value that IAPs attached to placement in
the Windows 95 Referral Server, Microsoft elected to charge those
that it granted placement a low bounty price that merely went to pay
down the cost of maintaining the necessary server computers and
leasing the network they ran on. Although it could have been
exchanged for large bounties from IAPs, Microsoft decided to
exchange placement in the Referral Server, along with other valuable
consideration, for the agreement of the selected IAPs to promote and
distribute Internet Explorer preferentially over Navigator and to
convert existing subscribers from Navigator to Internet Explorer.
256. Between July 1996 and September 1997, Microsoft
entered into Referral Server agreements with fourteen IAPs. These
were AOL, AT&T WorldNet, Brigadoon, Concentric, Digex,
EarthLink, GTE, IDT, MCI, MindSpring, Netcom, Prodigy, Sprint, and
Spry. Three of these companies did not take the technical steps
necessary to appear in the Referral Server even though they had
signed agreements with Microsoft. Brigadoon failed to take those
steps because it filed for bankruptcy. For its part, Digex left the
ISP business to focus exclusively on Web hosting. GTE, on the other
hand, decided to enter promotion agreements directly with OEMs
rather than abide by the conditions Microsoft attached to inclusion
in the Referral Server. Although AOL eventually entered a listing
into the Referral Server, it waited until November 1998, after the
release of Windows 98. The remaining IAPs in the Windows 95 Referral
Server represented ten of the top fifteen Internet access providers
in the North America.
257. Pursuant to the terms of the agreements it signed with
these ten IAPs, Microsoft provided each with a listing in the
Windows 95 Referral Server and mentioned them in press releases and
marketing activities relating to the ICW. Microsoft also licensed
Internet Explorer to them at no charge, and assisted them in
customizing Internet Explorer for use with their services. In
exchange, the listed IAPs agreed to offer Internet Explorer as the
"standard," "default," or "preferred" browsing software with their
services. For example, Microsoft's agreement with EarthLink required
it to "[o]ffer the Microsoft Internet Explorer as the standard web
browser for [EarthLink's] ISP Service."
258. The agreements also imposed several restrictions on
the ability of the IAPs in the Referral Server to promote and
distribute non-Microsoft browsing software. First, the agreements
required the IAPs to limit their promotion of browser products other
than Internet Explorer. For example, the agreements prohibited the
IAPs from providing any links or other promotions for Netscape on
their services' home pages. In fact, an IAP listed in the Referral
Server was not permitted, either in its Referral Server entry or
elsewhere, to express or imply to its subscribers that they could
use a browser other than Internet Explorer with the IAP's service.
Second, the agreements prohibited the ten IAPs from providing
non-Microsoft browsing software to their customers unless a
subscriber specifically requested it. Third, the agreements gave
Microsoft the right to remove from the Referral Server any IAP, that
in two consecutive calendar quarters, allowed non-Microsoft browsing
software to climb above a specific percentage of all browsing
software distributed by that IAP. Thus, even if the IAP ensured that
all users subscribing to its service through the Internet Connection
Wizard received only Internet Explorer with their subscriptions,
Microsoft could nevertheless remove the ISP from the Referral Server
if copies of Navigator made up more than the specified percentage of
the browsing software that the IAP distributed through all
sub-channels. Twenty-five percent was the figure specified in most
of the agreements. For Netcom and Sprint, the figure was fifty
percent, while for IDT it was fifteen.
259. In addition to conditioning placement in the Referral
Server on an IAP's undertaking to limit its promotion and
distribution of non-Microsoft browsing software, Microsoft through
its Referral Server agreements exchanged valuable consideration for
the commitment of the ten IAPs to convert existing subscribers from
Navigator to Internet Explorer. Microsoft also compensated them for
employing Internet Explorer-specific technologies whose
dissemination would encourage the developers of network-centric
applications to focus on APIs controlled by Microsoft, as opposed to
Netscape or Sun. For example, in exchange for Netcom's commitment to
offer deals to its customers encouraging them to upgrade their
software to the newest version that bundled Internet Explorer,
Microsoft subtracted nine dollars from the referral fee. Microsoft
also deposited one dollar into a co-marketing fund for each Netcom
subscriber who actually upgraded to client software that bundled
Internet Explorer.
260. Where the agreement with Microsoft required the IAP to
abandon a distribution agreement already entered with Netscape,
Microsoft compensated the IAP with additional consideration. For
instance, in response to a representation from MCI that it had
already committed to pay Netscape between five and ten million
dollars for Web browsing software, Microsoft agreed to grant MCI a
credit of five dollars toward a co-marketing fund (not to exceed
five million dollars) for each copy of Internet Explorer that MCI
distributed to an MCI Internet access customer who had not already
received a copy. Finally, Microsoft offered yet further reductions
in referral fees to the IAPs using Microsoft-controlled technologies
likely to stimulate developers to focus their attention on
Windows-specific software interfaces rather than the cross- platform
ones provided by Netscape and Sun. For example, Microsoft offered to
reduce EarthLink's per-copy referral fee by ten dollars in exchange
for EarthLink's use of at least two ActiveX controls in the design
of its home page and the use of Microsoft FrontPage server
extensions on its Web hosting servers.
261. Microsoft could have covered the cost of developing
and maintaining the ICW and the Windows Referral Server, and even
made a profit, by charging higher referral fees than it did to the
favored IAPs. Instead, Microsoft bartered away so much of the
referral fees it otherwise could have charged that the costs of
running the Windows Referral Server have thus far exceeded the
payments Microsoft has received from the favored IAPs. Microsoft
readily made this sacrifice in order to induce the important IAPs to
take actions that aided Microsoft's effort to exclude Navigator from
the IAP channel.
262. Microsoft's motivation for the limits it placed on the
distribution of non- Microsoft browsing software by IAPs in the
Windows 95 Referral Server could not have been simply a desire to
ensure that IAPs did not promote competing browsing software to
subscribers acquired with Microsoft's help. The agreements gave
Microsoft the right to dismiss an IAP that either told its
subscribers they could choose Navigator or distributed too many
copies of non- Microsoft browser products. This was true even if the
IAP never mentioned Navigator in its Referral Server entry and
distributed nothing but Internet Explorer to the new subscribers it
garnered from the ICW. In light of that fact, the Windows 95
Referral Server agreements emerge as something very different from
typical cross-marketing arrangements. Furthermore, while
facilitating for consumers the process of connecting to the Internet
may have been one motivation for developing the Internet Connection
Wizard, that motivation cannot explain the exclusionary terms in the
Referral Server agreements. After all, contractually limiting the
distribution of non-Microsoft browsing software by IAPs did nothing
to help consumers gain easy access to the Internet. The real
motivation behind the exclusionary terms in the Referral Server
agreements was Microsoft's conviction that even if IAPs were
compelled to promote and distribute Internet Explorer, the majority
of their subscribers would nevertheless elect to use Navigator if
the IAPs made it readily available to them. Microsoft therefore paid
a high price to induce the most popular IAPs to encourage their
customers to use Internet Explorer and discourage them from using
Navigator.
263. Absent the conditions Microsoft placed on inclusion in
the Referral Server, the IAPs would have had no reason to limit the
percentage of subscribers that used one particular browser or
another. As Cameron Myhrvold explained to colleagues within
Microsoft in April 1997, "ISPs are agnostic on the browser. It is
against their nature to favor a browser or even a platform. This has
been damn hard for us to influence." In fact, Myhrvold told the same
colleagues that he "had a hard time guiding the ISPs to IE loyalty
even when I make them sign explicit terms and conditions in a legal
contract."
264. Microsoft monitored the extent of compliance of IAPs
in the Referral Server with the shipment restrictions contained in
their agreements. It did this by periodically asking each of the ten
IAPs to send Microsoft estimates of the number of copies of Internet
Explorer and non-Microsoft browsing software they were shipping.
When, from time to time, various IAPs in the Windows 95 Referral
Server (specifically Netcom, Concentric, and EarthLink) fell below
the shipment quotas specified in their agreements with Microsoft,
executives at Microsoft reacted by contacting the derelict companies
and urging them to meet their obligations. Concentric and Earthlink
eventually (by May 1998, if not sooner) reduced their Navigator
shipments enough to bring them below the required percentage.
Microsoft never formally removed an IAP from the Referral Server.
For a time after the release of Internet Explorer 4.0, however, no
entry for Netcom appeared in the new version of Referral Server.
This was at least in part due to Netcom's failure to ensure that
Internet Explorer accounted for fifty percent of the browsing
software it shipped.
265. In addition to failing, for a time, to meet the
required shipment quotas, Concentric and EarthLink occasionally
promoted Navigator in ways that were arguably prohibited by the
Referral Server agreements. Despite their delinquency, Microsoft
never removed Concentric and EarthLink from the Referral Server. Of
much less concern to Microsoft than the shipment and promotion of
Navigator by IAPs having signed Referral Server agreements was the
fact that Concentric and EarthLink, along with Netcom and three of
the other IAPs in the Windows 95 Referral Server, also appeared in
Netscape's referral server. This did not violate either the letter
or the spirit of their agreements with Microsoft, for while the
agreements prohibited the IAPs in the Windows 95 Referral Server
from promoting Navigator, they did not purport to hinder Netscape in
promoting those IAPs. At any rate, Microsoft did not have reason to
be concerned with the appearance of its IAP partners in Netscape's
referral server, whose main exposure was to existing Navigator users
interested in switching their IAPs. A listing in Netscape's referral
server did not help Netscape get its software on users' systems, and
pursuant to their agreements with Microsoft, the six ISPs in both
Microsoft's and Netscape's referral servers were actually placing
Navigator on far fewer users' systems than they would have in the
absence of their agreements with Microsoft.
266. In reaction to Microsoft's Referral Server agreements,
Netscape entered into agreements of its own with five of the
Regional Bell Operating Companies (RBOCs). Under the Netscape
agreements, the RBOCs agreed to make Navigator their default Web
browsing software in all cases, except those in which subscribers
affirmatively requested other browsing software. In exchange,
Netscape agreed to list the RBOCs first among the IAPs included in
Netscape's referral server. In contrast to Microsoft's agreements,
Netscape's agreements with the RBOCs imposed no restrictions on
their ability to distribute other browsing software, such as
Internet Explorer, whether in response to customer requests or
otherwise. Furthermore, Netscape's contracts with the RBOCs required
them to set Navigator as the default only so long as AT&T and
MCI were both restricted by their agreements with Microsoft from
providing Navigator to their customers on par with Internet
Explorer. In any event, the RBOCs currently deliver Internet access
to less than five percent of the Internet access subscribers in
North America.
267. Microsoft's Windows 95 Referral Server agreements were
of relatively short duration. For example, Microsoft's agreement
with EarthLink provided that it would expire two years from its
signing in August 1996 unless either party elected to terminate it
sooner, and both Microsoft and EarthLink were free to terminate the
agreement for any reason on thirty days' written notice. The other
Referral Server agreements were similarly short in term.
268. In April 1998, coincident with rising public
criticism, the impending appearance of Bill Gates before a
Congressional panel on competition in the computer industry, and the
imminent filing of these lawsuits, Microsoft unilaterally waived the
most restrictive provisions in the Windows 95 Referral Server
agreements. Specifically, Microsoft waived the provisions that
restricted the IAPs' ability to distribute non-Microsoft Web
browsing software. With respect to promotion, the revised agreements
merely required the IAPs to promote Internet Explorer at least as
prominently as they promoted non-Microsoft browsers. Notably,
however, the agreements still required the IAPs to make Internet
Explorer their default browser.
269. By the end of September 1998, all of the Windows 95
Referral Server agreements had expired by their own terms.
Microsoft's Windows 98 Referral Server agreements do not contain any
provisions requiring that Internet Explorer make up any particular
percentage of the IAPs' shipments. Furthermore, the Windows 98
Referral Server agreements offer no discounts on the referral fees
predicated on the IAPs' adoption of any particular Microsoft
technology or licensing any Microsoft product. With regard to
promotion, the agreements require only that the IAPs promote
Internet Explorer no less favorably than non-Microsoft Web browsing
software. Still, for those IAPs concerned with the costs associated
with supporting two browser products, this parity requirement is
enough to compel them not to not make Navigator readily available to
their subscribers. The new agreements have a one-year term and are
terminable at will by the IAP on ninety days' notice.
270. IAPs no longer value placement in the Windows Referral
Server as much as they did in 1996. For one reason, the ICW has
apparently not been responsible for as many new IAP subscriptions as
either Microsoft or the IAPs anticipated. In fact, from the third
quarter of 1996 through the third quarter of 1998, only 2.1% of new
users of the Internet became IAP subscribers through the Windows
Referral Server. Partially on account of this realization, Microsoft
began in the spring of 1998 to surrender significant control over
the Internet sign-up process to OEMs. As described above, Microsoft
gave the top fifty OEMs in the world the right to select both the
IAPs (up to five) that appear in the Windows 98 Referral Server on
the PC systems they sell and to determine the order in which those
IAPs appear. Microsoft also permits the fifty OEMs to keep any
bounties that the IAPs pay them for inclusion in the Referral
Server. The OEMs simply pay Microsoft a nominal fee (a flat fee of
approximately $10,000 plus thirty cents per subscriber) to defray
the costs of operating the Referral Server program. Furthermore (as
is also discussed above), Microsoft has allowed seven of the
highest-volume OEMs to supplant the ICW altogether.
271. By both lifting restrictions in its agreements and
ceding control over the IAP sign- up process to OEMs, in the spring
of 1998, Microsoft relaxed the strictures that it had imposed in the
fall of 1996 on the distribution and promotion of Web browsing
software by the most popular IAPs. In the year-and-a-half that they
were in full force, however, the restrictive terms in the Referral
Server agreements induced the major IAPs to customize their client
software for Internet Explorer, gear their promotional and marketing
activities to Microsoft's technologies, and convert substantial
portions of their installed bases from Navigator to Internet
Explorer. They may have welcomed more flexibility to distribute
Navigator to those subscribers that expressed demand for it, but
they had no incentive to launch an expensive campaign to reverse the
tide that Microsoft's restrictions had already generated.
Consequently, few ISPs have responded to Microsoft's contractual
dispensations by increasing significantly their distribution and
promotion of Navigator. Furthermore, one of the reasons Microsoft
felt comfortable relaxing the controls on IAPs in the spring of 1998
was that it had achieved and planned to maintain control over
the distribution and promotion of Web browsing software by AOL and
the other major OLSs, whose combined subscriber base comprised most
of North America's Internet users.
- The Online Services Folder Agreements
272. In late 1995 and early 1996, senior executives at
Microsoft recognized that AOL accounted for a substantial portion of
all existing Internet access subscriptions and that it attracted a
very large percentage of new IAP subscribers. Indeed, AOL was and is
the largest and most important IAP. The Microsoft executives thus
realized that if they could convince AOL to distribute Internet
Explorer with its client software instead of Navigator, Microsoft
would in a single coup capture a large part of the IAP channel
for Internet Explorer. In the early spring of 1996, therefore,
Microsoft exchanged favorable placement on the Windows desktop, as
well as other valuable consideration, for AOL's commitment to
distribute and promote Internet Explorer to the near exclusion of
Navigator. AOL's acceptance of this arrangement has caused an
enormous surge in Internet Explorer's usage share and a concomitant
decline in Navigator's share. To supplement the effects of the AOL
deal, Microsoft entered similar agreements with other OLSs. The
importance of these arrangements to Microsoft is evident in the fact
that, in contrast to the restrictive terms in the Windows Referral
Server agreements, Microsoft has never waived the terms that require
the OLSs to distribute and promote Internet Explorer to the near
exclusion of Navigator.
- AOL
273. Prior to 1995, OLS subscribers used proprietary
access software to view only their OLS's specialized content.
Beginning in 1994, however, the public became increasingly
interested in accessing information on the Web. So to keep from
losing subscribers and to attract new ones, OLSs upgraded their
services to provide access to the Web. In November 1994, for
example, AOL purchased BookLink and incorporated its Web browsing
software into AOL's proprietary access software to enable AOL's
subscribers to access and view Web content.
274. While public awareness of the Web was taking hold,
companies like Netscape and Microsoft were hard at work developing
Web browsing software. By the fall of 1995, a number of OLSs,
including AOL, had decided not to devote the considerable
resources that would have been required to keep up with this rapid
pace of innovation. They chose instead to license state-
of-the-art Web browsing technology from a separate supplier.
Microsoft saw AOL, with its subscriber base then approaching five
million, as a potential breakthrough opportunity a way for
Microsoft quickly to obtain credibility in Web browsing technology
as well as usage share for the current version of its browsing
software, Internet Explorer 3.0.
275. In November 1995, David Cole of AOL advised Pete
Higgins of Microsoft that AOL was looking for Web browsing
software to license and incorporate into future versions of its
proprietary access software. Bill Gates and AOL's Chairman, Steve
Case, subsequently spoke several times on the telephone. In those
conversations, Gates urged that AOL representatives meet with
Microsoft technical personnel in order to get a better sense of
the quality and features of Internet Explorer 3.0. For his part,
Case told Gates that he wanted Microsoft to include AOL's client
software with Windows such that AOL received the same desktop
promotion that MSN enjoyed. Gates insisted that such favorable
treatment of AOL within Windows was out of the question.
276. Lower down in Microsoft's chain of command,
executives took issue with Gates' reluctance to grant AOL
favorable placement in Windows. In October 1995, before Gates and
Case began talking, a group of Microsoft executives prepared for
Gates a memorandum on the company's Internet Explorer efforts
entitled, "How to Get to 30% Share in 12 Months." The executives
wrote that
we need to remove barriers to browser adoption by Online
Services and Internet Access Providers. Today MSN is an access
service . . . , an online service . . . , and an Internet site .
. . ; in other words, it competes with everyone. By bundling MSN
in the Windows box, we are threatening ISV's in each of these
areas, who in turn have no incentive to promote our Internet
Browser.
277. One of the proposals the executives put forward was
that Microsoft "Open Up the Windows Box." In other words, the
executives believed that, in exchange for favorable treatment of
Internet Explorer, Microsoft should include the client software of
IAPs in Windows and give those services prominent placement on the
desktop, even if such placement drew attention away from MSN. Over
the months that followed, senior Microsoft executives came to the
conclusion that opening up the Windows box to MSN's competitors
was a necessary price to pay for increasing Internet Explorer's
share of browser usage.
278. Case ultimately agreed to visit Microsoft's Redmond
campus in January 1996. In preparation for that meeting, Microsoft
purchased PC systems from five different OEMs (Compaq,
Hewlett-Packard, IBM, Packard Bell, and NEC) at retail outlet
stores. When they turned these systems on, employees at Microsoft
discovered that the OEMs were already shipping AOL's software
pre-installed on their PCs and giving the AOL service more
prominent placement than MSN on the Windows desktop. From the fact
that AOL was already enjoying broad distribution and promotion on
the Windows desktop through agreements with OEMs, several senior
Microsoft executives, in particular Paul Maritz and Brad Chase,
concluded that Microsoft would not be giving up all that much if
it traded placement on the Windows desktop for AOL's commitment to
promote and distribute Internet Explorer. At least initially,
Gates took a different lesson from the experiment with the five PC
systems. He seems to have felt that Microsoft should react not by
opening up the Windows box,' but rather by clamping down on the
ability of OEMs to configure the Windows desktop. Indeed, the
discovery that OEMs were promoting AOL on the Windows desktop was
one of the things that led him to complain to Joachim Kempin on
January 6, 1996 about OEMs that were bundling non-Microsoft
Internet services and software and displaying it on their PCs "in
a FAR more prominent way than MSN or our Internet browser."
279. Case's insistence that Microsoft promote AOL on the
Windows desktop stemmed partly from factors other than the
additional subscriptions expected to come from the OLS folder.
After all, AOL already enjoyed distribution agreements with major
OEMs that placed an AOL icon on the desktop of millions of new PC
systems. But given that its OEM agreements tended to be short-term
and somewhat tenuous, and considering how sensitive the OEMs were
to Microsoft's will, AOL executives realized that AOL's position
on the Windows desktop would be more secure if it met with some
degree of contractual acquiescence from Microsoft. After all,
whereas Microsoft retaliated in subtle and not-so-subtle ways
against OEMs, such as IBM, that pre-installed software on their
PCs that Microsoft found minatory, it pronounced more extreme
sanctions against OEMs, such as Compaq, that had the temerity to
remove icons and program entries from the Windows desktop that
Microsoft had placed there. Case had reason to see value, then, in
shifting AOL from being a source of software at whose promotion
Microsoft took umbrage to the dispenser of software whose
placement on the Windows desktop Microsoft guaranteed. Moreover,
obtaining Microsoft's commitment to include the AOL client
software and prominent promotion for AOL in every copy of Windows
would place AOL on all Windows 95 PC systems, including those sold
by the multitude of OEMs whose shipment volumes were too low to
warrant the negotiation of separate distribution deals.
Furthermore, placement on the desktop in some fashion would
improve AOL's negotiating position when it asked individual large
OEMs to place an AOL icon directly on the desktop of their PC
systems. Whatever the reason, and irrespective of the considerable
value that Microsoft offered AOL apart from desktop placement,
Case made clear to Gates his sincere conviction that AOL would not
recruit its subscribers to Internet Explorer unless Microsoft
included AOL's client software in Windows and promoted AOL in some
form on the Windows desktop.
280. Four days before Case was due to arrive at
Microsoft's campus, Gates sent an E- mail outlining Microsoft's
goals in negotiating a deal with AOL to the responsible Microsoft
executives. He wrote:
What we want from AOL is that for a period of time say 2
years the browser that they give out to their customers and
the one they mention and put on their pages and the one they
exploit is ours and not Netscape[']s. We need for them to make
our browser available as the browser to existing and new
customers. We have to be sure that we don't allow them to
promote Netscape as well. We want all the hits that come off of
AOL to register on servers as our browser so people can start
seeing us as having measurable browser share.
Gates understood that if AOL gave assurance that its
subscribers used Internet Explorer when browsing the Web, the
measure of browser usage share data to which application
developers paid most attention i.e., server "hit" data would
show a significant rise in Internet Explorer's usage share. Gates
also realized that such a commitment by AOL was worth seeking even
if it lasted for only a couple of years.
281. On January 18, 1996, Case arrived at Microsoft's
campus with three other AOL executives. During the first meeting,
Microsoft described the componentized architecture of Internet
Explorer 3.0 that would allow AOL to embed the browsing software
into AOL's access software. The AOL executives viewed
componentization as a highly attractive feature, because AOL
wanted its subscribers to feel they were using an AOL service
whether they were viewing proprietary AOL content or browsing
content on the Web. In fact, Case and the other AOL
representatives told their Microsoft hosts that AOL wanted total
control over the "browser frame" (the windows in which Web content
is displayed) to make it distinctive to AOL. In other words, AOL
wanted no menus, dialog boxes, or other visible signs that would
alert AOL users to the fact that they were using Web browsing
software supplied by a company other than AOL.
282. At the end of the meeting, Case expressly
acknowledged the attractiveness of Microsoft's componentized
approach. Notably, Netscape had not yet developed a componentized
version of Navigator. Netscape had assured AOL that it would do
so, and AOL believed that Netscape was capable of eventually
making good on its pledge, but the fact remained that Microsoft
had already completed a componentized version of Internet
Explorer. Case was impressed enough with Internet Explorer 3.0
that when he returned to AOL he told a number of fellow executives
that, when it came to AOL's technical considerations, Microsoft
perhaps enjoyed an edge over Netscape. Still, the AOL executives
saw Navigator as enjoying better brand recognition and
demonstrated success in the marketplace.
283. Later in the day on January 18, Case and his team
also met with Gates, Chase, and Chase's direct superior, Brad
Silverberg, to discuss the business aspects of a potential AOL-
Microsoft alliance. At one point during the meeting, Case again
told Gates that AOL needed inclusion of its client software in
Windows and prominent placement on the Windows desktop if there
was to be a closer relationship between the two companies. Gates
expressed frustration that Case continued to insist on getting an
AOL icon on the Windows desktop in addition to the technology,
engineering assistance, and technical support Microsoft was
offering AOL. Despite the obvious importance that Case attached to
desktop placement, Gates said he would not agree to that
condition.
284. A week after the January 18 meeting, Chase and
Silverberg met with Gates. They reiterated that, whether Gates
liked it or not, an AOL icon already appeared on the desktop of
the major OEMs' PCs. Given that fait accompli, they argued,
Microsoft would gain much more than it would lose by agreeing to
place AOL on the Windows desktop in exchange for AOL's commitment
to promote and distribute Internet Explorer. This time, Gates
agreed to give AOL some sort of promotion in Windows. He continued
to insist, however, that Microsoft not place an AOL icon directly
on the Windows desktop. Rather, Gates agreed to include AOL, along
with other OLSs, in a generic "Online Services Folder," an icon
for which would reside on the desktop. Since MSN enjoyed a branded
icon directly on the desktop, including AOL in the OLS folder
would maintain its inferior status to Microsoft's service.
285. Still, Gates viewed the concession as a significant
one; he understood that it meant undermining MSN's success in the
pursuit of browser share. As he told an interviewer in the spring
of 1996:
We have had three options for how to use the "Windows Box":
First, we can use it for the browser battle, recognizing that
our core assets are at risk. Second, we could monetize the box,
and sell the real estate to the highest bidder. Or third, we
could use the box to sell and promote internally content assets.
I recognize that, by choosing to do the first, we have leveled
the playing field and reduced our opportunities for competitive
advantage with MSN.
286. In light of AOL's success in having gained access to
the Windows desktop through the expedient of OEM pre-installation
without Microsoft's acquiescence, Gates' abiding reluctance to
grant AOL access through Microsoft's front door may have stemmed
from a preoccupation with the message such a move would send
both to other firms in the computer industry and to consumers
deciding which Internet service to use. Although Gates viewed it
as a significant concession, he acquiesced in granting AOL a place
in Windows because he believed that Microsoft could not pass up
the opportunity AOL presented to drive Internet Explorer's usage
share dramatically upward and to exclude Navigator from a
substantial part of the IAP distribution channel.
287. The negotiations between Microsoft and AOL proceeded
throughout February and early March 1996. On March 11, 1996, AOL
announced that it had selected Navigator as the primary Web
browsing software for GNN, which was AOL's basic ISP service at
the time and had a subscriber base only two to three percent the
size of the subscriber base of AOL's flagship online service. The
GNN arrangement was thus eclipsed the following day when AOL
announced that it had chosen Internet Explorer as the primary Web
browsing software for its flagship service.
288. Under the March 12 agreement, Microsoft gave AOL
access to, and the right to modify, Internet Explorer source code
in order to customize it for use with AOL's proprietary access
software. This concession went far beyond the freedom that the
IEAK granted IAPs to place their own branding on Internet
Explorer. Microsoft also agreed to provide AOL with significant
engineering assistance and technical support to enable AOL to
integrate Internet Explorer into AOL's proprietary access
software. Further, Microsoft agreed to provide AOL with certain
specific features of Internet Explorer 3.0 by precise target dates
and to ensure that future versions of its Web browsing software
would possess the latest available Internet-related technology
features, capabilities, and standards. Finally, Microsoft granted
AOL free world- wide distribution rights to Internet Explorer and
agreed to distribute AOL's proprietary access software in Windows
and to place an AOL icon in the OLS folder on the Windows desktop.
289. In return for Microsoft's commitments, AOL agreed to
base the proprietary access software of its flagship online
service for Windows and the Mac OS on Internet Explorer 3.0 and to
update that software as newer versions of Internet Explorer were
released. Another provision in the agreement provided that "AOL
and AOL Affiliates will, with respect to Third Party Browsers,
exclusively promote, market and distribute, and have promoted,
marketed and distributed, Internet Explorer on or for use by
subscribers to the AOL Flagship Service." Specifically, AOL agreed
to ensure that in successive six-month periods, neither the number
of copies of non-Microsoft Web browsing software it shipped
(through any sub-channel, including GNN), nor the number of new
subscribers accessing AOL (including GNN) with non-Microsoft Web
browsing software, would exceed fifteen percent of the total
number of copies of proprietary access software that AOL
distributed through any channel (i.e., through the Windows desktop
or otherwise). AOL retained the right to distribute non-Microsoft
Web browsing software to subscribers who affirmatively requested
it, as long as doing so did not did not raise the relevant
shipment quotients above fifteen percent.
AOL also retained the right to provide a link within its
service through which its subscribers could reach a Web site from
which they could download a version of Navigator customized for
the AOL service. At the same time, however, the agreement
prohibited AOL from expressing or implying to subscribers or
prospective subscribers that they could use Navigator with AOL.
Nor did it allow AOL to include, on its default page or anywhere
else, instructions telling subscribers how to reach the Navigator
download site. In any event, as the Court has found above,
downloading large programs over the Internet involves considerable
time, and frequently some frustration, for the average user with
average hardware and an analog connection. The prospects were slim
that many AOL users (who tend to be novice users with average
equipment) would expend the effort to download Navigator when they
already had browsing software that worked well with the AOL
service.
Finally, while the agreement permitted AOL (subject again to
the fifteen-percent shipment quotas) to distribute non-Microsoft
Web browsing software when requested by third- party providers,
distributors, and corporate accounts, it obligated AOL to use all
reasonable efforts to cause the third party to distribute that
software on its own and to minimize the use of AOL's brand name
with the distribution.
290. The Microsoft executives responsible for closing the
deal with AOL recognized that AOL had agreed to distribute and
promote Internet Explorer to the virtual exclusion of Navigator.
Two days after Microsoft signed the agreement with AOL, Chase sent
to Microsoft's executive staff a memorandum answering questions he
thought the executives might have about the agreement. One such
question was, "I find it hard to believe that AOL is using
Internet Explorer as its browser. Are there exceptions?" Chase
responded: "Yes the[re] are some but they are pretty remote. An
AOL customer could choose to use Navigator and it will be
available to be downloaded from the AOL site, though not in a
prominent way. There are some circumstances with 3rd party
distribution deals where AOL has some limited flexibility. On its
GNN service, AOL can do what it wants. But for all intents and
purposes it is true, AOL will be moving its 5M customers to a new
client integrated with Internet Explorer 3 starting this
summer/fall."
291. As with the restrictive provisions in the Referral
Server agreements, the provisions in the March 1996 agreement
constraining AOL's distribution and promotion of Navigator had no
purpose other than maximizing Internet Explorer's usage share at
Navigator's expense. Considering that the restrictions applied to
AOL's proprietary access software regardless of the sub-channel
through which it was distributed, and that Microsoft collected no
revenue from Internet Explorer, the restrictions accomplished no
efficiency. They affected consumers only by encumbering their
ability to choose between competing browsing technologies. In
order to gain AOL's acceptance of these restrictions, Microsoft
accorded AOL free desktop placement that undermined its own MSN,
in which Microsoft had invested hundreds of millions of dollars.
Significantly, Microsoft did not waive any of the terms of its
agreement with AOL (nor of its agreements with other OLSs) when it
waived some of the restrictive provisions in its Referral Server
agreements in April 1998. The reason was Microsoft's recognition
that holding OLSs, particularly AOL, to exclusive distribution and
promotion terms was more important to maximizing Internet
Explorer's usage share than holding ISPs to similar terms.
292. Microsoft closely monitored AOL's compliance with
the restrictive provisions in the March 1996 agreement. Microsoft
employees periodically inspected AOL's service for any sign of
promotions for Netscape. The scrutiny was close enough to prompt
an AOL executive to write Microsoft's Chase: "We are not selling
NS advertising around its browser or otherwise let's move on. .
. . [I]t is not time to be paranoid . . . ."
293. Ever since the negotiations with Microsoft
intensified in early 1996, it had been AOL's intention to select
one firm's Web browsing software and then to work closely with
that firm to incorporate its browsing technology seamlessly into
the AOL flagship client software. Regardless of which software it
chose as its primary offering, though, AOL still wanted the
ability to satisfy consumer demand for competing Web browsing
software. AOL did not want users who preferred a certain brand of
Web browsing software to have to go to a competing OLS in order to
obtain it. Therefore, even once it selected Internet Explorer as
the software that it would integrate seamlessly into its client,
AOL would have preferred to make an AOL- configured version of
Navigator readily available to subscribers and potential
subscribers.
294. Despite its preference, however, AOL did not make
Navigator readily available to subscribers after the agreement
with Microsoft took effect. To the contrary, AOL made it
relatively difficult for new subscribers to obtain a version of
Navigator that would work with its client software, and it
pressured existing subscribers who used Navigator to abandon it in
favor of client software that included Internet Explorer. In
essence, AOL contravened its natural inclination to respond to
consumer demand in order to obtain the free technology, close
technical support, and desktop placement offered by Microsoft.
295. On October 28, 1996, Microsoft and AOL entered into
an additional agreement called the Promotional Services Agreement,
whereby AOL agreed to promote its new proprietary access software
that included Internet Explorer to existing AOL subscribers, and
Microsoft agreed to pay AOL for such promotion based on results.
Specifically, Microsoft agreed to pay AOL $500,000, plus
twenty-five cents (up to one million dollars) for each subscriber
who upgraded from older versions of AOL's proprietary access
software to the version that included Internet Explorer, plus
$600,000 if AOL succeeded in upgrading 5.25 million subscribers by
April 1997. In addition, AOL's Referral Server agreement with
Microsoft provided that AOL would receive a two-dollar credit on
referral fees for each new subscriber who used Internet Explorer.
So while the March 12, 1996 agreement ensured that nearly all new
AOL subscribers would use Internet Explorer, the Promotional
Services and Referral Server agreements enlisted AOL in the effort
to convert the OLS's millions of existing subscribers to Internet
Explorer. In fulfillment of these agreements, AOL began to prompt
its subscribers to download the latest version of its client
access software, complete with Internet Explorer, every time they
logged off the service.
296. It is not surprising, given the terms of the 1996
agreements between Microsoft and AOL, that the percentage of AOL
subscribers using a version of the client software that included
Internet Explorer climbed steeply throughout 1997. By January
1998, Cameron Myhrvold was able to report to Gates and the rest of
Microsoft's executive committee that ninety-two percent of AOL's
subscribers (who by then numbered over ten million) were using
client access software that included Internet Explorer. A year
earlier, the same type of data had shown that only thirty-four
percent of AOL subscribers were using AOL client software that
included Internet Explorer. The marked increase resulted in no
small part from AOL's efforts to convert its existing subscribers
to the newest version of its client software.
297. Even if an AOL subscriber obtains the new client
software that includes Internet Explorer, he can still browse the
Web using any browsing software, including Navigator, that
happened to be installed on his hard drive. It is unlikely that
many users will go to this effort, however, given the ease of
browsing with the software that comes with AOL's client software.
The average AOL user, being perhaps less technically sophisticated
than the average IAP subscriber, is particularly unlikely to
expend any effort to use browsing software other than that which
comes included with the AOL software. AOL, acting pursuant to the
provisions of the March 1996 agreement, has not made it easy for
its subscribers to locate, download, and install a version of
Navigator configured for its service. Consequently, those AOL
subscribers who did not already have Navigator on their systems by
the time that agreement took effect were even less likely to use
Navigator.
298. So when Microsoft executives learned that ninety-two
percent of AOL subscribers were using client software that
included Internet Explorer, they could rest assured that virtually
the same percentage of AOL's subscribers were using Internet
Explorer whenever they connected to the Internet with AOL. In
fact, an examination of the "hit" data collected by AdKnowledge
indicates that as of early 1999, only twelve percent of AOL
subscribers were using Navigator when they browsed the Web (see
Section V.H.1., infra, for a description of the method by which
AdKnowledge collects data). AOL (and its CompuServe subsidiary),
in turn, accounted for a very large percentage of all IAP
subscribers. In fact, according to data Microsoft collected and
used internally, AOL and CompuServe accounted for sixty-five
percent of the combined subscriber base of the top eighty IAPs in
late 1997. It is thus a reasonable deduction that the restrictive
terms Microsoft induced AOL to accept in 1996 pre-empted a
substantial part of the IAP channel for Internet Explorer.
299. On November 24, 1998, AOL and Netscape agreed that
AOL would acquire Netscape for 4.3 billion dollars' worth of AOL
stock. In a related transaction, AOL entered into a three-year
strategic alliance with Sun, pursuant to which Sun would develop
and market both its and Netscape's server software and would
manage the companies' joint efforts in the area of electronic
commerce. AOL purchased Netscape not just for its browsing
technology, but also for its electronic commerce business, its
portal site, its brand recognition, and its talented work force.
To the extent AOL was paying for Netscape's browser business, its
primary goal was not to compete for user share against Internet
Explorer. Rather, AOL was interested in Navigator to the extent
that it drove Web traffic to Netscape's popular portal site,
NetCenter. AOL was also interested in ensuring that an alternative
to Internet Explorer remained viable; it wanted the option of
dropping Internet Explorer to retain enough vitality so that it
would not be at the mercy of Microsoft for software upon which the
success of its online service largely depended. Finally, AOL was
interested in keeping Navigator alive in order to ensure that
Microsoft did not gain total control over Internet standards.
300. AOL had the right under its agreement with Microsoft
to terminate the distribution and promotion provisions relating to
Internet Explorer on December 31, 1998. If AOL had decided to
terminate those provisions, the March 1996 agreement would
otherwise have remained in effect, and AOL could have continued to
base its proprietary access software on Internet Explorer, taking
advantage of Microsoft's engineering and technical support.
Microsoft, however, would have had the option of removing AOL from
the OLS folder. What is more, Chase informed AOL that Microsoft
might react to AOL's termination of the restrictive provisions by
discontinuing the OLS folder altogether, which would have
disadvantaged the AOL's subsidiary OLS, CompuServe, which also
enjoyed a place in the OLS folder.
301. Despite its acquisition of Netscape, AOL did not
exercise its right to terminate the exclusivity provisions of its
agreement with Microsoft at the end of 1998. AOL executives made
the reasons clear to AOL's board of directors on November 17,
1998, when they presented the Netscape/Sun transactions for the
board's approval. They wrote:
In exchange for using IE as our primary browser component,
Microsoft bundles [AOL] in the "Online Services Folder" on the
Windows desktop. This is an important, valued source of new
customers for us, and therefore something we are inclined to
continue. Microsoft has made it clear that they will not
continue to include us in Windows if we don't agree to continue
our "virtual exclusivity" provisions for use of IE within [AOL].
. . . There are benefits to [Netscape] of replacing IE with the
[Netscape] browser it would dramatically shift browser market
share (from about 50/50 today to 65/35 in favor of [Netscape]).
However, our present intent is to continue with IE, partly to
get the continued marketing benefits of Windows bundling, and
partly to maximize the likelihood of continued "dιtente" with
Microsoft.
By not exercising its right to terminate the "virtual
exclusivity" provisions in the agreement with Microsoft, AOL
commited itself to abide by those restrictions until January 1,
2001.
302. AOL does not believe that it must make every
possible use of Netscape's browsing software, and maximize
Navigator's usage share, in order to justify its purchase of
Netscape. Now that AOL has the capability to produce its own
state-of-the-art componentized browsing software, however, the
fact remains that, of the various advantages Microsoft currently
offers AOL in exchange for its agreement to distribute and promote
Internet Explorer with near exclusivity, the only one likely to
still be of great value to AOL at the beginning of the new
millennium is the inclusion of AOL's client software, and the
promotion of its service, within Windows. Assuming Microsoft
continues to offer that placement to AOL after January 1, 2001,
the extent to which AOL continues to distribute and promote
Internet Explorer to the exclusion of other browsing software will
depend largely on the value that AOL assigns to that placement and
to any new forms of consideration Microsoft offers. With respect
to the value of placement in the OLS folder, AOL registered
approximately 970,000 new subscribers through the OLS folder in
the fiscal year ending in June 1998. This represented eleven
percent of the new subscriptions AOL gained that year, and it was
enough to prompt AOL executives in November 1998 to describe the
OLS folder to the AOL board as an "important, valued source of new
customers for us."
303. If AOL were to halt its distribution and promotion
of Internet Explorer, the effect on Internet Explorer's usage
share would be significant, for AOL's subscribers currently
account for over one third of Internet Explorer's installed base.
But even if AOL stops distributing Internet Explorer after January
1, 2001 and updates its entire subscriber base to client software
that includes its own or some other proprietary browsing software,
Microsoft will still have ensured that, over the preceding four
years (AOL subscribers began using proprietary access software
based on Internet Explorer in November 1996), a very large
majority of AOL subscribers used Internet Explorer whenever they
browsed the Web through the AOL service. This period is
significantly longer than the two years Gates thought AOL's
obligations would have to last in order for the deal to be
worthwhile to Microsoft.
304. AOL's subscribers now number sixteen million, and a
substantial part of all Web browsing is done through AOL's
service. By granting AOL valuable desktop real estate (to MSN's
detriment) and other valuable consideration, Microsoft succeeded
in capturing for Internet Explorer, and holding for a minimum of
four years, one of the single most important channels for the
distribution of browsing software. Starting the day Microsoft
announced the March 1996 agreement with AOL, and lasting at least
until AOL announced its acquisition of Netscape in November 1998,
developers had reason to look into the foreseeable future and see
that non-Microsoft software would not attain stature as the
standard platform for network-centric applications. Microsoft
exploited that interval to enhance dependence among developers on
Microsoft's proprietary interfaces for network-centric
applications dependence that will continue to inure to
Microsoft's benefit even if AOL stops distributing Internet
Explorer in the future. The AOL coup, which Microsoft accomplished
only at tremendous expense to itself and considerable deprivation
of consumers' freedom of choice, thus contributed to extinguishing
the threat that Navigator posed to the applications barrier to
entry.
- Other Online Services
305. In the summer and fall of 1996, Microsoft entered
into agreements with three other OLSs, namely, AT&T WorldNet,
Prodigy, and AOL's subsidiary, CompuServe. The provisions of these
agreements were substantially the same as those contained in the
March 1996 agreement between Microsoft and AOL. As with the AOL
agreement, Microsoft did not deign to waive the restrictive terms
in these OLS agreements when it waived similar terms in the
Referral Server agreements in the spring of 1998. The OLSs were
discontented with the provisions that limited their ability to
distribute and promote non-Microsoft browsing software. Prodigy,
for one, found those provisions objectionable and tried,
unsuccessfully, to convince Microsoft to make the terms less
restrictive. AT&T WorldNet's negotiator also told his
Microsoft counterpart, Brad Silverberg, that AT&T wanted to
remain neutral as to browsing software. Despite their
reservations, the OLSs accepted Microsoft's terms because they saw
placement in the OLS folder as crucial, and Microsoft made clear
that it would only accord such placement to OLSs that agreed to
give Internet Explorer exclusive, or at least extremely
preferential, treatment. As one Microsoft negotiator reported to
Chase about AT&T WorldNet, "It's very clear that they really
really want to be in the Windows box." The OLSs became even more
desperate for inclusion in the OLS folder once it was announced
that their largest competitor, AOL, had already won placement
there. One Prodigy executive wrote to another two weeks after his
company signed the agreement with Microsoft, "it was absolutely
critical to Prodigy's business" and "essential in order to remain
competitive" that Prodigy obtain Microsoft's agreement to include
the Prodigy Internet service icon in the OLS folder.
306. Although none of these OLSs possessed subscriber
bases approaching AOL's, they comprised, along with MSN, the most
significant OLSs other than AOL. By making arrangements with them
similar to the one it enjoyed with AOL, Microsoft ensured that,
for as long as the agreements remained in effect, the overwhelming
majority of OLS subscribers would use Internet Explorer whenever
they accessed the Internet. Since AOL owns CompuServe, the
acquisition of Netscape may affect CompuServe's arrangement with
Microsoft in the future; however, the acquisition does not alter
the incentives for the other OLSs to enter new agreements with
Microsoft similar to the ones signed in 1996.
- Effect of Microsoft's Actions in the IAP Channel
307. As described above, Microsoft gave valuable
consideration at no charge to IAPs that agreed to distribute and
promote a product that brought no revenue to Microsoft. By tendering
additional valuable perquisites (at the cost of lost revenue),
Microsoft induced IAPs to restrict drastically their distribution
and promotion of Navigator. With the offer of still other
concessions, Microsoft induced IAPs to turn subscribers already
using Navigator into Internet Explorer users.
308. As Microsoft hoped and anticipated, the inducements it
gave out gratis, as well as the restrictive conditions it tied to
those inducements, had, and continue to have, a substantial
exclusionary impact. First, many more copies of Internet Explorer
have been distributed, and many more IAPs have standardized on
Internet Explorer, than would have been the case if Microsoft had
not invested great sums, and sacrificed potential sources of
revenue, with the sole purpose of protecting the applications
barrier to entry. Second, the restrictive terms in the agreements
have prevented IAPs from meeting consumer demand for copies of
non-Microsoft browsing software pre-configured for those services.
The IAPs subject to the most severe restrictions comprise fourteen
of the top fifteen access providers in North America and account for
a large majority of all Internet access subscriptions in this part
of the world.
309. Not surprisingly, the inducements that Microsoft gave
out and the restrictions it conditioned them upon have resulted in a
substantial increase in Internet Explorer's usage share. A study
Microsoft conducted shows that at the end of 1997, Internet Explorer
enjoyed a ninety- four percent weighted average share of shipments
of browsing software by ISPs that had agreed to make Internet
Explorer their default browser. By contrast, the study shows that
Internet Explorer had only a fourteen percent weighted average share
of shipments of browsing software by ISPs that had not agreed to
make Internet Explorer their default browser. The same study shows
that Microsoft's weighted average share of browser usage by
subscribers to ISPs that had made Internet Explorer their default
browser was over sixty percent at the end of 1997, whereas its
weighted average share of browser usage by subscribers to ISPs that
did not make Internet Explorer their default browser was less than
twenty percent.
310. An appropriate use of the AdKnowledge hit data shows
the difference in Internet Explorer's success among categories of
IAPs subject to different levels of distribution and promotion
restrictions (see Section V.H.1., infra, for a description of the
method by which AdKnowledge collects data). One category was hits
originating from subscribers to IAPs that, according to a chart
prepared by Microsoft for its internal use, were not subject to any
distribution or promotion restrictions. Another category was hits
originating from subscribers to any IAP. A third category was hits
originating from subscribers to AOL and CompuServe. The hit data
show that, from January 1997 to August 1998, Internet Explorer's
usage share among subscribers to IAPs that were uninhibited by
restrictions rose ten points, from about twenty to about thirty
percent. Over the same period, Internet Explorer's usage share among
all IAP subscribers, including those subject to restrictions, rose
twenty-seven points, from twenty-two to forty-nine percent. Finally,
Internet's Explorer's usage share among subscribers to two IAPs
subject to the most severe restrictions, AOL and CompuServe, rose
sixty-five points, from twenty-two to eighty-seven percent. The
differences in the degree of Internet Explorer's success in the
three categories reveal the exclusionary effect of Microsoft's
interdiction of Navigator in the IAP channel.
- Inducing ICPs to Enhance Internet Explorer's Usage Share at
Navigator's Expense
311. ICPs create the content that fills the pages that make
up the Web. Because this content can include advertisements and links
to download sites, ICPs also provide a channel for the promotion and
distribution of Web browsing software. Executives at Microsoft
recognized that ICPs were not nearly as important a distribution
channel for browsing software as OEMs and IAPs. Nevertheless,
protecting the applications barrier to entry was of such high priority
at Microsoft that its senior executives were willing to invest
significant resources to enlist even ICPs in the effort. Executives at
Microsoft determined that ICPs could aid Microsoft's browser campaign
in three ways. First, ICPs could help build Internet Explorer's usage
share by featuring advertisements and links for Internet Explorer, to
the exclusion of non-Microsoft browsing software, on their Web pages.
Second, those ICPs that distributed software as well as content could
bundle Internet Explorer, instead of Navigator, with those
distributions. Finally, ICPs could increase demand for Internet
Explorer, and decrease demand for Navigator, by creating their content
with Microsoft technologies, such as ActiveX, that would make the
content more appealing in appearance when accessed with Internet
Explorer.
312. As early as the fall of 1995, Microsoft executives saw
that they could help reinforce the applications barrier to entry by
inducing the leading ICPs to focus on Microsoft's browsing
technologies. In the October 1995 memorandum that Microsoft executives
sent to Gates on Microsoft's browser campaign, one of the suggestions
was, "Get 80% of Top Web Sites to Target Our Client." Specifically,
the executives wrote:
Content drives browser adoption, and we need to go to the top
five sites and ask them, "What can we do to get you to adopt IE?" We
should be prepared to write a check, buy sites, or add features
basically do whatever it takes to drive adoption.
313. By the middle of 1996, this proposal had become
corporate policy. Senior executives at Microsoft believed that
inducing the ICPs responsible for the most popular Web sites to
concentrate their distributional, promotional, and technical efforts
on Internet Explorer to the exclusion of Navigator would contribute
significantly to maximizing Internet Explorer's usage share at
Navigator's expense. When Microsoft began, in late 1996, to enlist the
aid of the most popular ICPs, it used an inducement that it had
already successfully employed with the top IAPs: Microsoft created an
area on the ubiquitous Windows billboard for the promotion of ICPs and
then exchanged placement in that area at no charge for the commitment
of important ICPs to promote and distribute Internet Explorer
exclusively and to create their content with technologies that would
make it appear optimally when viewed with Internet Explorer. Microsoft
executives referred to this tactic as "strategic barter." As was the
case with the IAPs, neither the sacrifice that Microsoft made to
enlist the aid of the top ICPs nor the restrictions it placed on them
can be explained except as components of a campaign to protect the
applications barrier to entry against Navigator.
314. The Active Desktop was a Microsoft feature that, if
enabled, allowed the Windows user to position Web pages as open
windows that appear on the background, or "wallpaper" of the Windows
desktop. If the Web pages featured "push" technology, they would
automatically update themselves by downloading information from their
respective servers at times scheduled by the user. Thus, a user could
position on his desktop wallpaper Web pages that displayed
periodically updated stock prices, sports scores, and news headlines.
The Channel Bar was a feature of the Active Desktop. If enabled, the
Channel Bar appeared as a rectangular graphic on the desktop
wallpaper. It was divided into pre-configured links to the Web sites
of certain ICPs that implemented push technology. Microsoft introduced
the Active Desktop, including the Channel Bar, as a feature of
Internet Explorer 4.0, which it released on September 30, 1997.
315. As pre-configured by Microsoft, the top channel on the
Channel Bar linked to a Microsoft Web site, called the "Active Channel
Guide," that provided a list of sites enabled with push technology.
The next five channels were each labeled with a generic category such
as "News & Technology" or "Business." Clicking on one of these
five channels brought up a display of icons for specific Web sites.
For example, clicking on the "Sports" channel brought up a display
including icons for sports-related Web sites such as ESPN SportsZone
and CNN SI. Below the five generic category channels were branded
ones, each of which would link the user directly to a specific ICP's
Web site.
316. Considering how ICPs generate revenue, it is not
surprising that they attached great value to placement on the Channel
Bar. Most ICPs charge fees for placing advertisements on their Web
pages. In addition, some ICPs display certain of their content only to
users who pay a fee. The higher the volume of user traffic an ICP's
site attracts, the higher the rates it can charge for the placement of
advertising on its sites. Higher volume also brings increased revenue
to ICPs that charge users for content. Microsoft pre-configured
Internet Explorer 4.0 so that the Active desktop and the Channel Bar
would appear by default on a user's Windows 95 PC system, and
Microsoft forbade OEMs to disable either feature. Microsoft and the
ICPs consequently surmised that a very high volume of user traffic
would be driven to the Web sites for which channels appeared on the
Channel Bar. Intuit, for one, believed that placement on the Windows
desktop would provide it with unparalleled promotional and
distributional advantages. As a result, the company was prepared to
pay a substantial fee for placement on the Channel Bar. The managers
of ZDNet felt the same way, as did the executives responsible for
Disney's Internet content. Some ICPs, including Intuit, even admitted
to Microsoft that inclusion on the Channel Bar was critical to them
and asked what they would be obliged to pay to be included.
317. Based on the interest ICPs expressed, as well as
Microsoft's own assessment of the value of placement on the Channel
Bar, executives at Microsoft considered charging ICPs for inclusion on
the Channel Bar. They estimated that ICPs appearing directly on the
Channel Bar would pay as much as $10 million per year, and that even
ICPs appearing under the generic channels would pay a couple of
million dollars each annually. These estimates proved to comport well
with the value that ICPs themselves actually attached to inclusion in
the Channel Bar, at least before the feature had been tested in the
marketplace. For example, in December 1996, more than nine months
before the Active Desktop made its debut, Microsoft signed an
agreement with PointCast pursuant to which PointCast agreed to pay $10
million for the first year that its channel would appear directly on
the Channel Bar.
318. Following the signing of its agreement with PointCast,
Microsoft proceeded to enter similar "Top Tier" or "Platinum"
agreements with twenty-three other ICPs, all in the summer and early
fall of 1997. Microsoft used the term "Top Tier" to refer to the four
non- Microsoft ICPs (including PointCast) given placement directly on
the Channel Bar and the term "Platinum" to describe the twenty ICPs
included in the five generic categories accessible from the Channel
Bar. Although the agreements were individually negotiated and their
terms varied to some extent, the typical agreement obligated Microsoft
to promote the ICP's business in three ways. First, Microsoft agreed
to include on the Channel Bar (or in one of the lists accessible
directly from the Channel Bar) a link that would send a user directly
to the ICP's "push" site. Second, Microsoft agreed to promote the
ICP's content in national public-relations and computer-industry
events, as well as on Microsoft Web sites. Finally, Microsoft agreed
to include introductory content from the ICP with certain
distributions of Windows and Internet Explorer.
319. The agreements did not obligate the Top Tier and
Platinum ICPs to pay money to Microsoft in exchange for any of the
benefits, including placement on the Windows desktop, that Microsoft
extended to them. Rather, the agreements obligated the ICPs to
compensate Microsoft in other ways. Although the agreement that
PointCast signed purported to call for a payment of ten million
dollars to Microsoft, it entitled PointCast to a discount on the full
amount if it behaved as other ICPs undertook to do in their own Top
Tier and Platinum agreements with Microsoft.
320. The first obligation that the ICPs undertook was to distribute
Internet Explorer and no "Other Browser" in connection with any custom
Web browsing software or CD-ROM content that they might offer. The
term "Other Browser" was defined in the agreements as Web browsing
software that ranked first or second by organizations in the business
of measuring the usage of browsing software. This obligation was
pertinent only to the six Top Tier and Platinum ICPs that distributed
Web browsing software during the term of the agreements: PointCast,
CNet, Intuit, AOL, Disney, and National Geographic.
321. The Top Tier and Platinum agreements also required the
signatory ICPs to promote Internet Explorer and no "Other Browser" as
their "browser of choice." In particular, the ICPs were required to
display a logo for Internet Explorer and no "Other Browser" on the
home page of the sites specified in the agreements and on any other
pages on which the ICP typically displayed such links. The ICPs were
also required to place Internet Explorer download links on their Web
sites and to remove any links to Navigator's download site.
Aggregating the Web sites offered by the twenty-four Top Tier and
Platinum ICPs, the number of Web sites affected by this provision was
thirty-one.
322. A third provision that the ICPs accepted in return for
placement on the Channel Bar was a prohibition against their entering
agreements with a vendor of an "Other Browser" whereby the ICPs would
pay money or provide other consideration to the vendor in exchange for
the vendor's promotion of the ICP's branded content. Finally, the
agreements required the ICPs, in designing their Web sites, to employ
certain Microsoft technologies such as Dynamic HTML and ActiveX. Some
of the agreements actually required the ICPs to create "differentiated
content" that was either available only to Internet Explorer users or
would be more attractive when viewed with Internet Explorer than with
any "Other Browser." For example, the agreement with Intuit provided:
"Some differentiated content may be available only to IE users, some
may simply be best when used with IE,' with acceptable degradation
when used with other browsers."
323. The ICPs were so intent on gaining placement on the
Channel Bar that they even complied, albeit reluctantly, when
Microsoft imposed restrictions not contained in the Top Tier and
Platinum agreements. For example, Microsoft demanded that Disney
remove its distinctive branding from its link on Navigator's user
interface and threatened to remove Disney from the Channel Bar if it
did not accede. Executives at Disney believed that such a requirement
went beyond the language of the Top Tier agreement that Disney had
signed with Microsoft, but they saw no recourse in making an issue of
the matter, for Microsoft could keep the Disney icon off the Channel
Bar during the pendency of the dispute, and Microsoft would be less
amenable to promotional opportunities for Disney in the future.
Therefore, Disney capitulated. In a similar fashion, a Microsoft
employee told a counterpart at Wired Digital that even if the
agreement between the companies did not technically prohibit it, Wired
Digital would be violating the spirit of its agreement if it placed a
link to any of its subsidiary sites on Navigator's user interface.
What Microsoft wanted to avoid were announcements suggesting that any
of Microsoft's ICP partners were also cooperating with Netscape.
324. Intuit is a leading developer of software designed to
help individuals and small businesses manage their finances. A
consumer can use one of Intuit's popular products by purchasing a copy
of the software, but Intuit makes additional features available
through its Quicken.com Web site. Thus, Intuit is both an ISV and an
ICP. Beginning in late 1995, Intuit distributed Navigator with its
products in order to ensure that its users could access the features
provided through Quicken.com. In 1996, Microsoft commenced the process
of converting Intuit from a Netscape partner to a distributor of
Internet Explorer. In July of that year, Gates reported to other
Microsoft executives on his attempt to convince Intuit's CEO to
distribute Internet Explorer instead of Navigator:
I made it clear to him that beyond giving him the best browser
technology for no cost that we were only will[ing] to do some very
modest favors in addition to that. . . . I was quite frank with him
that if he had a favor we could do for him that would cost us
something like $1M to do that in return for switching browsers in
the next few months I would be open to doing that.
325. Intuit did not accept Gates' offer immediately, but less
than a year later, in June 1997, Intuit became one of the ICPs to sign
a Platinum agreement with Microsoft. This allowed Intuit to place a
link to Quicken.com under the "Business" heading on Microsoft's
Channel Bar. In return, however, the agreement required Intuit to
distribute Internet Explorer, and no "Other Browser," with its
software products, including those not distributed through the Channel
Bar. Intuit also agreed to the other terms, relating to the promotion
of browsing technologies, business relationships with Netscape, and
the adoption of Internet Explorer technologies, that applied to the
other Top Tier and Platinum ICPs.
326. Microsoft would have granted Intuit a license to
distribute the componentized version of Internet Explorer at no charge
even if Intuit had not entered a Platinum Agreement. In the absence of
the agreement's restrictive terms, in fact, Intuit likely would have
distributed the componentized version of Internet Explorer with its
products while simultaneously promoting Navigator and distributing to
consumers who requested it a version of Navigator specially-
configured for Intuit's products. The only way Intuit could gain a
place on the Channel Bar, however, was by agreeing to the provisions
that required it to limit its promotion of Navigator, to cease
distributing that browser altogether, and to refuse to pay Netscape to
promote Intuit products on Netscape's Web sites. Intuit accepted these
terms reluctantly, for Navigator remained a popular product with
consumers, and Netscape's Web sites still attracted a great deal of
traffic.
327. In addition to the Top Tier and Platinum agreements,
Microsoft entered into two other types of agreements with ICPs. First,
Microsoft signed so-called "Gold" agreements with between thirty and
fifty ICPs. Pursuant to these agreements, Microsoft included ICPs in
the "Active Channel Guide" Web site, which appeared whenever a Windows
user clicked on the top link on the Channel Bar. In exchange for this
promotion, the Gold-agreement ICPs agreed to promote Internet Explorer
on at least equal footing with other browsing technology, including
Navigator.
328. Second, Microsoft entered into IEAK agreements with
between eight and twelve ICPs devoted to business-related content.
Under the typical IEAK agreement, Microsoft agreed to include
functionality in the IEAK that would facilitate the inclusion of a
link to the ICP's Web site under the "Business" category of the
Channel Bar. In exchange, the ICPs committed to distributing Internet
Explorer exclusively (to the extent they distributed any browsing
software), to promote Internet Explorer as their "browser software of
choice," to refrain from promoting any "Other Browser" (defined as in
the other ICP agreements) on their Web sites, and to create content
that could be accessed optimally only with Internet Explorer. 329.
Cross-marketing arrangements in competitive markets do not necessarily
make those markets less competitive; however, four characteristics
distinguish this case from situations in which such agreements are
benign. First, Microsoft was able to offer ICPs an asset whose value
competitors could not hope, on account of Microsoft's monopoly power,
to match. Second, Microsoft bartered that asset not to increase demand
for a revenue-generating product, but rather to suppress the
distribution and diminish the attractiveness of technology that
Microsoft saw as a potential threat to its monopoly power. Third, and
more specifically, Microsoft prohibited the ICPs from compensating
Netscape for promotion of their products even while not attempting to
prohibit the promotion itself. This reveals that Microsoft's
motivation was not simply a desire to generate brand associations with
Internet Explorer. Finally, Microsoft went beyond encouraging ICPs to
take advantage of innovations in Microsoft's technology, explicitly
requiring them to ensure that their content appeared degraded when
viewed with Navigator rather than Internet Explorer. Microsoft's
desire to lower demand for Navigator was thus independent of, and far
more malevolent than, a simple desire to increase demand for Internet
Explorer.
330. The terms of Microsoft's agreements with ICPs cannot be
explained in customary economic parlance absent Microsoft's obsession
with obliterating the threat that Navigator posed to the applications
barrier to entry. Absent that obsession, Microsoft would not have
given ICPs at no charge licenses to distribute Internet Explorer. What
is more, Microsoft would not have incurred the cost of componentizing
Internet Explorer and then licensed that version to Intuit at no
charge. By sacrificing opportunities to cover its costs and even make
a profit, Microsoft advanced its strategic goal of maximizing Internet
Explorer's usage share at Navigator's expense. Whereas Microsoft might
have developed the Channel Bar without ulterior motive as a matter of
product improvement, it would not have exchanged placement on the
Channel Bar for terms as highly and broadly restrictive as the ones it
actually extracted from ICPs. Nevertheless, and to Microsoft's dismay,
circumstances prevented these restrictions from having a large impact
on the relative usage shares of Internet Explorer and Navigator.
331. Despite Microsoft's and the ICPs' expectations to the
contrary, consumers showed little interest in the Channel Bar, or in
the Active Desktop in general, when the features debuted in the fall
of 1997. Moreover, reviews of the Channel Bar in computer-related
publications were generally unfavorable. The Channel Bar may not have
attracted consumer interest, but the ICP agreements relating to the
Channel Bar did attract controversy. Indeed, Gates faced pointed
questions about them when he appeared before the Senate Judiciary
Committee in March 1998. Microsoft took several measures to quell the
public criticism in early April 1998. First, it waived the most
restrictive terms in the Top Tier and Platinum agreements; thereafter,
the agreements required ICPs merely to promote Internet Explorer in a
manner at least equal to their promotion of Navigator. Second,
Microsoft made no attempt to renew the Gold and IEAK agreements, which
had expired by their own terms in March 1998. Third, Microsoft
authorized its OEM licensees to configure the Windows 98 desktop so
that the Channel Bar would not appear by default, and nearly every
major OEM availed itself of the permission. Deeming the Channel Bar
more trouble than it was worth, Microsoft decided to eliminate the
feature entirely from future versions of Windows, including Windows 98
updates. Therefore, the provisions requiring ICPs to exclusively
distribute and promote Internet Explorer had all expired within seven
months of the Channel Bar's release. All of the Top Tier and Platinum
agreements had expired by their own terms by December 31, 1998. In
light of its decision to discontinue the Channel Bar, Microsoft did
not seek to renew any of them.
332. For a period of about eight months, however, agreements
with Microsoft had prohibited approximately thirty-four ICPs from
distributing Navigator and from promoting Navigator in all but a few
ways. For an overlapping period of between a year and a year-and-a-
half, those thirty-four ICPs, plus between thirty and fifty more, were
required to promote Internet Explorer at least as prominently as they
promoted Navigator. Although the affected Web sites made up only a
tiny percentage of those existing on the Web, they comprised the
offerings of all but a few of the most popular ICPs. If the estimation
of one Microsoft employee in June 1996 can be considered accurate, the
affected ICPs accounted for a significant percentage of the Web
traffic in North America. Still, there is not sufficient evidence to
support a finding that Microsoft's promotional restrictions actually
had a substantial, deleterious impact on Navigator's usage share. For
one thing, only six of the affected ICPs distributed any Web browsing
software bundled with their products during the period in which
Microsoft's distributional restrictions remained in effect. AOL
obviously distributed a substantial volume of Web browsing software
during this period, but since AOL was separately precluded under its
Online Services Folder agreement from distributing virtually any
non-Microsoft browsing software, AOL would not have distributed a
significant number of Navigator copies even if it had not entered a
Top Tier agreement with Microsoft.
333. Pursuant to its agreement with Microsoft, Intuit
distributed over five million copies of Internet Explorer with the
1998 versions of its products. Microsoft had offered Intuit a
componentized browser while Netscape had not, and it stands to reason
that Intuit would in all probability have distributed close to the
same number of Internet Explorer copies even absent the distributional
restrictions imposed by its contract. Still, Intuit had distributed
over five million copies of Navigator with the 1997 versions of its
products. Unconstrained by its agreement with Microsoft, Intuit might
have distributed with its 1998 products a sum approaching that number
of Navigator copies along with the componentized version of Internet
Explorer (particularly if the CD-ROM represented its primary
distribution vehicle). Of the affected ICPs (excluding AOL), Intuit
almost certainly distributed the most Web browsing software bundled
with its products.
334. All of the Top Tier, Platinum, and IEAK ICPs were
capable of including download links on their Web pages. While many of
these ICPs had included such links for Navigator prior to entering
agreements with Microsoft, only Internet Explorer download links were
allowed while the restrictive terms were in effect. On the whole, it
is reasonable to deduce from the evidence that the restrictions
Microsoft imposed on ICPs prevented the distribution and installation
of a significant quantity, but certainly less than ten million, copies
of Navigator.
335. The terms Microsoft imposed did prevent a number of the
ICPs otherwise inclined to do so from compensating Netscape for its
promotion of the ICPs' content in Navigator or on Netscape's Web
sites. While they were in effect, Microsoft's restrictions probably
deprived Netscape of revenue measured in millions of dollars, but
nowhere near $100 million. 336. It appears that, at the time the
obligation expired, Microsoft had not yet begun to enforce its
requirement that the Top Tier, Platinum, and IEAK ICPs develop content
that would appear more attractive when viewed with Internet Explorer
than when viewed with Navigator. Moreover, there is no evidence that
any ICP other than Disney developed any "differentiated content" in
response to its agreement with Microsoft. Therefore, there is
insufficient evidence to find that the requirements that Microsoft
sought to impose with respect to the use of Microsoft- specific
browsing technologies had any discernible, deleterious impact on
Navigator's usage share.
- Directly Inducing ISVs to Rely on Microsoft's Browsing
Technologies Rather than APIs Exposed by Navigator
337. Since 1995, more and more ISVs have, like Intuit, enhanced the
features of their applications by designing them to take advantage of
the type of content and functionality accessible through browsing
software. An increasing number of these applications actually rely on
browsing software to function. Microsoft's efforts to maximize
Internet Explorer's share of browser usage at Navigator's expense were
intended to encourage developers to use Windows- specific technologies
when they wrote their applications to rely on a browser. In addition
to creating this incentive indirectly, by disadvantaging Navigator,
Microsoft also targeted individual ISVs directly, extracting from them
commitments to make their Web-centric applications reliant on
technology specific to Internet Explorer.
338. Because of the importance of "time-to-market" in the
software industry, ISVs developing software to run on Windows products
seek to obtain beta releases and other technical information relating
to Windows as early and as consistently as possible. Since Microsoft
decides which ISVs receive betas and other technical support, and when
they will receive it, the ability of an ISV to compete in the
marketplace for software running on Windows products is highly
dependent on Microsoft's cooperation. Netscape learned this lesson in
1995.
339. In dozens of "First Wave" agreements signed between the
fall of 1997 and the spring of 1998, Microsoft has promised to give
preferential support, in the form of early Windows 98 and Windows NT
betas, other technical information, and the right to use certain
Microsoft seals of approval, to important ISVs that agree to certain
conditions. One of these conditions is that the ISVs use Internet
Explorer as the default browsing software for any software they
develop with a hypertext-based user interface. Another condition is
that the ISVs use Microsoft's "HTML Help," which is accessible only
with Internet Explorer, to implement their applications' help systems.
340. By exchanging its vital support for the agreement of
leading ISVs to make Internet Explorer the default browsing software
on which their products rely, Microsoft has ensured that many of the
most popular Web-centric applications will rely on browsing
technologies found only in Windows and has increased the likelihood
that the millions of consumers using these products will use Internet
Explorer rather than Navigator. Microsoft's relations with ISVs thus
represent another area in which it has applied its monopoly power to
the task of protecting the applications barrier to entry.
- Foreclosing Apple as a Distribution Channel for Navigator
341. In the summer of 1995, Microsoft had been willing to
cede to Netscape the development of browsing software for the Mac OS,
provided that Netscape would stop competing with the platform-level
browsing technologies that Microsoft was developing for its 32-bit
Windows products. The genesis of this offer had been Microsoft's
belief that Netscape could never become the leading platform for
network-centric software development if it did not distribute a
middleware layer for the soon-to-be dominant 32-bit Windows platform.
But once Netscape confirmed its determination to offer a middleware
layer that would expose the same set of APIs on Windows, the Mac OS,
and other platforms, Microsoft recognized that it needed to stifle the
attention that developers would be inclined to devote to those APIs,
even when the they rested on top of a non-Windows platform like the
Mac OS. After all, if Navigator became so popular on the Mac OS that
developers made extensive use of the APIs exposed by that version of
Navigator, those developers would be disposed to take advantage of
identical APIs exposed by the version of Navigator written for the
dominant platform, Windows. Microsoft therefore set out to convince
developers that applications relying on APIs exposed by Navigator
would not reach as many Mac OS users as applications that invoked
platform technologies found exclusively in Windows. Therefore,
Microsoft set out to recruit Mac OS users to Internet Explorer, and to
minimize Navigator's usage share among Mac OS users.
342. Just as pre-installation and promotion by OEMs is one of
the most effective means of raising the usage share of browsing
software among users of Intel-compatible PC systems, pre-installation
and promotion by Apple is one of the most effective means of raising
the usage share of browsing software among the users of Apple PC
systems. Recognizing this, Bill Gates consistently urged Microsoft
executives to persuade Apple to pre-install the Mac OS version of
Internet Explorer on its PC systems and to feature it more prominently
than the Mac OS version of Navigator.
343. By the summer of 1996, Apple was already shipping
Internet Explorer with the Mac OS, but it was pre-installing Navigator
as the default browsing software. After a meeting with Apple in June
1996, Gates wrote to some of his top executives: "I have 2 key goals
in investing in the Apple relationship - 1) Maintain our applications
share on the platform and 2) See if we can get them to embrace
Internet Explorer in some way." Later in the same message, Gates
expressed his desire that Apple "agree to immediately ship IE on all
their systems as the standard browser."
344. One point of leverage that Microsoft held over Apple was
the fact that ninety percent of Mac OS users running a suite of office
productivity applications had adopted Microsoft's Mac Office. In 1997,
Apple's business was in steep decline, and many doubted that the
company would survive much longer. Observing Apple's poor performance
in the marketplace and its dismal prospects for the future, many ISVs
questioned the wisdom of continuing to spend time and money developing
applications for the Mac OS. Had Microsoft announced in the midst of
this atmosphere that it was ceasing to develop new versions of Mac
Office, a great number of ISVs, customers, developers, and investors
would have interpreted the announcement as Apple's death notice.
345. Recognizing the importance of Mac Office to Apple's
survival, Microsoft threatened to cancel the product unless Apple
compromised on a number of outstanding issues between the companies.
One of these issues was the extent to which Apple distributed and
promoted Internet Explorer, as opposed to Navigator, with the Mac OS.
346. At the end of June 1997, the Microsoft executive in
charge of Mac Office, Ben Waldman, sent a message to Gates and
Microsoft's Chief Financial Officer, Greg Maffei. The message
reflected Waldman's understanding that Microsoft was threatening to
cancel Mac Office:
The pace of our discussions with Apple as well as their recent
unsatisfactory response have certainly frustrated a lot of people at
Microsoft. The threat to cancel Mac Office 97 is certainly the
strongest bargaining point we have, as doing so will do a great deal
of harm to Apple immediately. I also believe that Apple is taking
this threat pretty seriously . . . .
347. Waldman was actually an advocate for releasing Mac
Office 97 promptly, and he pressed for that outcome in his message to
Gates and Maffei. Although they applauded Waldman's devotion to the
product, Gates and Maffei made clear that the threat of canceling Mac
Office was too valuable a source of leverage to give up before
Microsoft had extracted acceptable concessions from Apple. Maffei
wrote Waldman, "Ben - great mail, but [we] need a way to push these
guys and this is the only one that seems to make them move." In his
response to Waldman, Gates asked whether Microsoft could conceal from
Apple in the coming month the fact that Microsoft was almost finished
developing of Mac Office 97.
348. In order to assure his superiors that he was pursuing
corporate policy despite his personal convictions, Waldman reported to
Maffei in his June 1997 message that he had recently told his
counterpart at Apple that Maffei "would be recommending to Bill
[Gates] that we cancel Mac Office 97." Waldman believed that his
counterpart "got the message that we would, in fact, cancel." Waldman
went on to write that when his counterpart had asked what specific
problems Microsoft had with Apple's recent response to Microsoft's
proposals, Waldman had replied by mentioning four issues, including
"IE equal access." By that, Waldman meant Microsoft's demand that the
Mac OS make Internet Explorer just as available to its users as it
made Navigator. According to Waldman, the Apple employee had responded
that Apple would not be able to change the Mac OS's default browser
from Navigator until it released the next version of the operating
system product in the summer of 1998.
349. A few days after the exchange with Waldman, Gates
informed those Microsoft executives most closely involved in the
negotiations with Apple that the discussions "have not been going well
at all." One of the several reasons for this, Gates wrote, was that
"Apple let us down on the browser by making Netscape the standard
install." Gates then reported that he had already called Apple's CEO
(who at the time was Gil Amelio) to ask "how we should announce the
cancellation of Mac Office . . . ."
350. Within a month of Gates' call to Amelio, Steve Jobs was
once again Apple's CEO, and the two companies had settled all
outstanding issues between them in three agreements, all of which were
signed on August 7, 1997. Under the agreement titled "Technology
Agreement," which remains in force today, Microsoft's primary
obligation is to continue releasing up-to-date versions of Mac Office
for at least five years. Among the obligations that the Technology
Agreement places on Apple are several relating to browsing software.
351. First, Apple has agreed, for as long as Microsoft
remains in compliance with its obligation to support Mac Office, to
"bundle the most current version of Microsoft's Internet Explorer for
Macintosh . . . with all system software releases for Macintosh
Computers (MacOS') sold by Apple." The Technology Agreement also
provides: "While Apple may bundle browsers other than Internet
Explorer with such Mac OS system software releases, Apple will make
Internet Explorer for Macintosh the default selection in the choice of
all included internet browsers (i.e., when the user invokes the
"Browse the Internet" or equivalent icon, the Mac OS will launch
Internet Explorer for Macintosh)." In fulfillment of this requirement,
Apple did not include Navigator in the default installation of the Mac
OS 8.5 upgrade product. In other words, Navigator is not installed on
the computer hard drive during the default installation, which is the
type of installation most users elect to employ. Therefore, most users
who upgraded their Macintosh systems to Mac OS 8.5 were unable to
access Navigator without doing a customized installation. Having
already installed an altogether adequate browser (Internet Explorer)
when the Mac OS 8.5 upgrade completed its default installation
process, however, most users are unlikely to trouble to install
Navigator as well.
352. The Technology Agreement further provides that "[a]ny
other internet browsers bundled in the Mac OS system software sold by
Apple shall be placed in folders in the software as released." In
other words, Apple may not position icons for non-Microsoft browsing
software on the desktop of new Macintosh PC systems or Mac OS
upgrades. Moreover, the agreement states that "Apple will not be
proactive or initiate actions to encourage users to swap out Internet
Explorer for Macintosh." Both Apple and Microsoft read this term to
prohibit Apple from promoting non-Microsoft browsing software. The
agreement even states that Apple will "encourage its employees to use
Microsoft Internet Explorer for Macintosh for all Apple- sponsored
events and will not promote another browser to its employees."
Pursuant to this provision, Apple's management has instructed the
firm's employees to not use Navigator in demonstrations at trade shows
and other public events. Also with regard to the promotion of browser
technology, the agreement requires Apple to display the Internet
Explorer logo on "all Apple-controlled web pages where any browser
logo is displayed." Finally, the agreement grants Microsoft the right
of first refusal to supply the default browsing software for any new
operating system product that Apple develops during the term of the
agreement.
353. At the same time that it entered the Technology
Agreement, Microsoft concluded a "Preferred Stock Purchase Agreement"
and a "Patent Cross License Agreement" with Apple. These latter two
agreements place obligations on Microsoft that are unrelated to Mac
Office, and they bind Apple in areas other than browsing software. The
fact that Microsoft and Apple entered two other agreements at the same
time that they entered the Technology Agreement does not change the
fact that Microsoft's commitment to continue developing Mac Office was
at least partial consideration for Apple's commitment to distribute
and promote Internet Explorer more favorably than Navigator. Indeed,
the language of the agreements themselves demonstrates that Microsoft
and Apple saw the Mac Office and Internet Explorer obligations as more
closely linked to each other than to any other obligations the parties
simultaneously undertook: Whereas the provision in the Technology
Agreement setting forth Apple's obligations relating to browsing
software explicitly states that those obligations will last as long as
Microsoft complies with its obligation to continue supporting Mac
Office, the provisions in the other two agreements describing the
patent cross-license and Microsoft's purchase of Apple stock mention
neither browsing software nor Mac Office.
354. That the Mac Office and browsing software obligations
are tied to each other is highlighted by the fact that the Microsoft
executives who negotiated the agreement believe that Microsoft's
remedy, were Apple to fail to meet its obligations with respect to
browsing software, would be to discontinue Mac Office. When, in
February 1998, a Microsoft employee proposed giving Apple an HTML
control in exchange for Apple's agreement to use Internet Explorer as
its standard browser internally, Waldman informed the employee that
Apple was already obligated to use Internet Explorer as its standard
browser internally and that Microsoft would revive the threat to
discontinue Mac Office if Apple failed to comply with its obligation.
In Waldman's words:
Sounds like we give them the HTML control for nothing except
making IE the "standard browser for Apple?" I think they should be
doing this anyway. Though the language of the agreement uses the
word "encourage," I think that the spirit is that Apple should be
using it everywhere and if they don't do it, then we can use Office
as a club.
For at least a year after the Technology Agreement went into
effect, Waldman and other Microsoft employees continued to use the
threat of reduced commitment to Mac Office in holding Apple to its
commitments to support Internet Explorer.
355. Apple increased its distribution and promotion of
Internet Explorer not because of a conviction that the quality of
Microsoft's product was superior to Navigator's, or that consumer
demand for it was greater, but rather because of the in terrorem
effect of the prospect of the loss of Mac Office. To be blunt,
Microsoft threatened to refuse to sell a profitable product to Apple,
a product in whose development Microsoft had invested substantial
resources, and which was virtually ready for shipment. Not only would
this ploy have wasted sunk costs and sacrificed substantial profit, it
also would have damaged Microsoft's goodwill among Apple's customers,
whom Microsoft had led to expect a new version of Mac Office.
The predominant reason Microsoft was prepared to make this
sacrifice, and the sole reason that it required Apple to make Internet
Explorer its default browser and restricted Apple's freedom to feature
and promote non- Microsoft browsing software, was to protect the
applications barrier to entry. More specifically, the requirements and
restrictions relating to browsing software were intended to raise
Internet Explorer's usage share, to lower Navigator's share, and more
broadly to demonstrate to important observers (including consumer,
developers, industry participants, and investors) that Navigator's
success had crested. Had Microsoft's only interest in developing the
Mac OS version of Internet Explorer been to enable organizational
customers using multiple PC operating-system products to standardize
on one user interface for Web browsing, Microsoft would not have
extracted from Apple the commitment to make Internet Explorer the
default browser or imposed restrictions on its use and promotion of
Navigator.
356. Microsoft understands that PC users tend to use the
browsing software that comes pre-installed on their machines,
particularly when conspicuous means of easy access appear on the PC
desktop. By guaranteeing that Internet Explorer is the default
browsing software on the Mac OS, by relegating Navigator to less
favorable placement, by requiring Navigator's exclusion from the
default installation for the Mac OS 8.5 upgrade, and by otherwise
limiting Apple's promotion of Navigator, Microsoft has ensured that
most users of the Mac OS will use Internet Explorer and not Navigator.
Although the number of Mac OS users is very small compared to the
Windows installed base, the Mac OS is nevertheless the most important
consumer-oriented operating system product next to Windows. Navigator
needed high usage share among Mac OS users if it was ever to enable
the development of a substantial body of cross-platform software not
dependent on Windows. By extracting from Apple terms that
significantly diminished the usage of Navigator on the Mac OS,
Microsoft severely sabotaged Navigator's potential to weaken the
applications barrier to entry.
- Microsoft's Success in Excluding Navigator from the Channels that
Lead Most Efficiently to Browser Usage
357. The cumulative effect of the stratagems described above was to
ensure that the easiest and most intuitive paths that users could take
to the Web would lead to Internet Explorer, the gate controlled by
Microsoft. Microsoft did not actually prevent users from obtaining and
using Navigator (although it tried to do as much in June 1995), but
Microsoft did make it significantly less convenient for them to do so.
Once Internet Explorer was seen as providing roughly the same browsing
experience as Navigator, relatively few PC users showed any inclination
to expend the effort required to obtain and install Navigator. Netscape
could still carpet bomb the population with CD-ROMs and make Navigator
available for downloading. In reality, however, few new users (i.e.,
ones not merely upgrading from an old version of Navigator to a new one)
had any incentive to install much less download and install software
to replicate a function for which OEMs and IAPs were already placing
perfectly adequate browsing software at their disposal. The fact that
Netscape was forced to distribute tens of millions of copies of
Navigator through high-cost carpet-bombing in order to obtain a
relatively small number of new users only discloses the extent of
Microsoft's success in excluding Navigator from the channels that lead
most effectively to browser usage.
- The Success of Microsoft's Effort to Maximize Internet Explorer's
Usage Share at Navigator's Expense
358. Microsoft's efforts to maximize Internet Explorer's share of
browser usage at Navigator's expense have done just that. The period
since 1996 has witnessed a large increase in the usage of Microsoft's
browsing technologies and a concomitant decline in Navigator's share.
This reversal of fortune might not have occurred had Microsoft not
improved the quality of Internet Explorer, and some part of the reversal
is undoubtedly attributable to Microsoft's decision to distribute
Internet Explorer with Windows at no additional charge. The relative
shares would not have changed nearly as much as they did, however, had
Microsoft not devoted its monopoly power and monopoly profits to
precisely that end.
- The Change in the Usage Shares of Internet Explorer and
Navigator
359. A developer of network-centric applications wants as
many consumers as possible to acquire and use its products. It knows
that only consumers running a browser that exposes the requisite APIs
will be able to use network-centric applications that rely on those
APIs. So in deciding whether to concentrate its development work on
APIs exposed by Netscape's Web browsing software or Microsoft's, one
of the questions a developer will ask is how much Navigator is being
used in relation to Internet Explorer. Dividing the total usage of
each browser product by the total usage of all browsing software
(i.e., usage of the installed base) answers this question, for it
reveals the proportion of total usage accounted for by each product.
The relative attractiveness to developers of Navigator and Internet
Explorer thus depends to a large extent on their relative shares of
all browser usage.
360. According to estimates that Microsoft executives cited
to support their testimony in this trial, and those on which Microsoft
relied in the course of its business planning, the shares of all
browser usage enjoyed by Navigator and Internet Explorer changed
dramatically in favor of Internet Explorer after Microsoft began its
campaign to protect the applications barrier to entry. These estimates
show that Navigator's share fell from above eighty percent in January
1996 to fifty-five percent in November 1997, and that Internet
Explorer's share rose from around five percent to thirty-six percent
over the same period. In April 1998, Microsoft relied on measurements
for internal planning purposes that placed Internet Explorer's share
of all browser usage above forty-five percent. These figures are
broadly consistent with ones AOL relied on in evaluating its
acquisition of Netscape: AOL determined that Navigator's share had
fallen from around eighty percent at the end of 1996 to the "mid 50%
range" in July 1998 and that Internet Explorer's share had climbed to
between forty-five and fifty percent of the domestic market by late
1998.
361. Before a developer sinks costs into writing applications
that rely on APIs exposed by Navigator or Internet Explorer, the
developer will also want to know what share of browser usage each of
the competing platforms will enjoy in the future, when the developer's
applications will reach the marketplace, and even farther into the
future, when the developer will try to sell updated versions of those
applications. Dividing the new usage of each browser product by the
new usage of all browsing software (i.e., incremental usage) helps to
formulate a prediction. If a browser product's current share of all
browser usage is fifty percent, and its share of incremental browser
usage is thirty percent, the product's share of all browser usage
will, assuming the share of incremental usage does not rise, gradually
approach thirty percent, as the size of the population of browser
users grows and current users update their PC systems. So Navigator's
and Internet Explorer's relative attractiveness as platforms also
depends greatly on their relative shares of incremental browser usage.
Microsoft's tactics were focused on channels for the distribution of
new browsing software. Moreover, excluding the installed base from the
calculation heightens the sensitivity with which share of incremental
browser usage reacts to contemporaneous forces. Microsoft was thus
particularly interested in share of incremental browser usage, not
only as an indication of Navigator's and Internet Explorer's relative
attractiveness as platforms, but also as a sensitive reading of the
impact that its actions were having.
362. According to data on which Microsoft relied in the
course of its business, Internet Explorer was, by late 1997, capturing
a larger share of incremental browser usage than Navigator.
Specifically, data that the company then deemed reliable showed that
fifty-seven percent of the new users of browsing software in the last
six months of 1997 used Internet Explorer, while only thirty-nine
percent used Navigator. By February 1998, Microsoft's data showed that
sixty-two percent of the new Internet connections over the previous
six months were using Internet Explorer, versus thirty-eight percent
for Navigator. Since there is no indication that Navigator users as a
group employ their browsers more than Internet Explorer users, these
data indicate that Internet Explorer's share of incremental usage had
exceeded Navigator's by late 1997. This meant that Internet Explorer's
share of all browser usage was moving to surpass Navigator's. To
Microsoft, these numbers not only marked a significant decline in
Navigator's attractiveness as a platform, they also reflected the
substantial impact of Microsoft's actions.
363. The "hit" data collected by AdKnowledge comport with the
share estimates on which Microsoft and AOL relied internally.
AdKnowledge is a company that markets Web advertising services. Once
the proprietor of a Web site sells space on its pages to an
advertiser, AdKnowledge stores the advertisements on its servers and
delivers them to the appropriate pages when they are accessed by
users. One day every month, AdKnowledge monitors the number of times
that each of the advertisements appears on users' screens. Each
appearance of an advertisement on a user's screen is called a "hit."
As part of the hit data it collects, AdKnowledge logs the type of Web
browsing software used to access the pages on which the particular
advertisements appear. Thus, the AdKnowledge data can be used to
calculate monthly snapshots of the shares of usage that particular
types of Web browsing software attract from the population of users
accessing the Web pages that AdKnowledge monitors. To the extent
AdKnowledge can detect the IAPs through which individual users access
the monitored sites, the data can also be used to calculate estimates
of the usage shares that particular types of browsing software attract
from the subscriber bases of particular IAPs.
364. The AdKnowledge data show that Internet Explorer's share
of hits to the monitored Web sites rose from twenty percent in January
1997 to forty-nine percent in August 1998 and that Navigator's share
fell from seventy-seven to forty-eight percent over the same period.
Dividing the change in the respective numbers of Internet Explorer and
Navigator hits from the first quarter of 1998 to the third quarter of
1998 by the change in the number of total hits over that same period
yields a fifty-seven percent share of incremental browser usage for
Internet Explorer and a forty percent share for Navigator. These
figures are again consistent with the estimates on which Microsoft and
AOL relied internally.
365. When a user accessing the Internet through AOL moves
from one Web page to another, AOL temporarily stores, or "caches," the
first Web page on a local server. When the subscriber seeks to return
to the first page, AOL delivers it from the local server rather than
returning to the Web for a refreshed version of the page. AdKnowledge
only counts a hit when one of the monitored advertisements is served
to a users' computer from the Web. Thus, AdKnowledge undercounts hits
by AOL users. AdKnowledge's attempt to implement "cache- fooling"
measures has not eliminated the effects of caching. Largely as a
result of the restrictive terms Microsoft prevailed upon AOL to
accept, Internet Explorer enjoys a very high share of browser usage by
AOL subscribers. Consequently, Internet Explorer's share of all hits
detected by AdKnowledge is lower than its actual share of all usage.
Correcting for the effects of caching results in virtually no change
to the AdKnowledge-based calculation of relative browser usage shares
in early 1997; however, it raises by approximately five percent the
figure representing Internet Explorer's share of browser usage in the
third quarter of 1998.
366. Although AdKnowledge only monitors hits to commercial
Web pages, there is no indication that certain types of Web browsing
software are used more than others to access commercial, versus
non-commercial Web sites. Furthermore, the same share trends reflected
in the AdKnowledge data appear in data collected from a prominent
academic site. The University of Illinois at Urbana-Champlain
monitors, on a weekly basis, the browsing software accessing its
popular engineering Web site. The resulting data, which AOL found
important enough to rely on in evaluating the purchase of Netscape,
yield virtually the same usage share figures as do the AdKnowledge
data.
367. AdKnowledge does not undertake to collect data on the
use of browsing software to navigate proprietary OLS content or
intra-enterprise networks ("intranets"). This does not detract from
the value of the AdKnowledge data as a measure of usage share for
developers' purposes, however, for most developers of network-centric
applications look to write applications that will run through Web
sites, not through OLS proprietary content or pages on an intranet.
Most developers will therefore pay most attention to estimates of the
extent to which a particular type of browsing software is being used
to browse the Web. Moreover, only a very small percentage of the
copies of Web browsing software in operation are used exclusively to
navigate intranets.
368. The advertisement banners on some Web sites alternate
between different advertisements. Assuming that AdKnowledge delivers
these advertisements, a single visit to a Web site could register with
AdKnowledge as multiple hits as the advertisements "rotate" on the
user's screen. This phenomenon does not spoil the essential
reliability of the AdKnlowledge data as a reporter of browser usage
share, though. In order for there to be a bias of significant
proportions, users of either Internet Explorer or Navigator would have
to exhibit a special propensity to keep pages open as the
advertisements rotate. There is no reason to believe that this is the
case.
369. Thus none of the characteristics of the AdKnowledge data
invalidate it as a useful measure of browser usage share. It is
understandable, therefore, that in evaluating the purchase of
Netscape, AOL viewed AdKnowledge's hit data as one of the more
reliable indicators of trends in the relative shares of all browser
usage enjoyed by Navigator and Internet Explorer.
370. Microsoft's economic witness, Richard Schmalensee,
testified survey data collected by Market Decisions Corporation
("MDC") provide a more accurate measure of the usage shares enjoyed by
different brands of Web browsing software than AdKnowledge's hit data.
The calculations that Schmalensee made using the MDC data lead to
results that differ, in one main respect, from the results generated
with hit data. Whereas the AdKnowledge data show Navigator's share
falling from seventy-five to fifty-six percent from the first to the
third quarter of 1997, the MDC data show Navigator's share holding
steady at fifty-five or fifty-six percent over the same period.
Although both sources show Internet Explorer's share gaining steadily
throughout that period, the MDC data indicate that Internet Explorer's
rise was coming not at Navigator's expense, but rather at the expense
of other browser products, which, according to the MDC data,
collectively enjoyed a substantial share into 1997. The AdKnowledge
data, by contrast, indicate that the share of usage attributable to
browsers other than Internet Explorer and Navigator has never been
substantial and that Internet Explorer's rise has always been at
Navigator's expense.
371. The MDC estimates of the shares attributable to
Navigator and other non- Microosft browser products in 1996 differ
markedly from those on which Microsoft and AOL relied in the course of
making business judgments. Notably, in August 1996, four months after
it commissioned the first MDC survey, Microsoft continued to estimate
Navigator's share as exceeding eighty percent. In fact, the senior
Microsoft executives who testified in this trial still believed at the
time of their testimony that Navigator's usage share in late 1995 and
early 1996 had exceeded eighty percent. To the extent the MDC
estimates differ from those which Microsoft and AOL used internally,
and which senior Microsoft executives still embrace, the Court is
inclined to trust the latter estimates. More broadly, the sets of
questions contained in the MDC surveys and the internally inconsistent
responses they evoked reveal that a substantial percentage of the
respondents misunderstood some of the patently ambiguous questions
they were asked, and that a large number responded to questions when
they were unsure of, or even clearly misinformed regarding, the
answers. The Court accordingly gives no weight to any of the
conclusions that Microsoft draws from MDC survey data.
372. In summary, the estimates on which Microsoft and AOL
relied and the measurements made by AdKnowledge and the University of
Illinois provide an adequate basis for two findings: First, from early
1996 to the late summer of 1998, Navigator's share of all browser
usage fell from above seventy percent to around fifty percent, while
Internet Explorer's share rose from about five percent to around fifty
percent; second, by 1998, Navigator's share of incremental browser
usage had fallen below forty percent while Internet Explorer's share
had risen above sixty percent. All signs point to the fact that
Internet Explorer's share has continued to rise and Navigator's has
continued to decline since the late summer of 1998. It is safe to
conclude, then, that Internet Explorer's share of all browser usage
now exceeds fifty percent, and that Navigator's share has fallen below
that mark.
373. These trends will continue. In February 1998, Kumar
Mehta, the Microsoft employee responsible for tracking browser share,
told Brad Chase that Microsoft's best model projected that Internet
Explorer's usage share in early 2001 would stand between sixty and
sixty- eight percent. This comports with the forecast on which AOL
relied in deciding to purchase Netscape: The report presented to AOL's
board of directors prior to their vote on the transaction predicted
that Navigator's usage share would fall to between thirty-five and
forty percent by late 2000. The most reasonable prediction, then, is
that by January 2001, Internet Explorer's usage share will exceed
sixty percent while Navigator's share will have fallen below forty
percent.
374. Navigator's large and continuing decline in usage share
has demonstrated to developers the product's failure to mature as the
standard software used to browse the Web. Internet Explorer's success
in gaining usage share, together with the lack of contenders other
than Navigator, has simultaneously sent the clear message to
developers that no platform for network-centric applications can
compete for ubiquity with the 32-bit Windows API set.
- The Cause of the Change in Usage Shares
375. The changes in usage share described above would likely
not have occurred had Microsoft not improved its browsing software to
the point that, by late 1996, the average user could not discern a
significant difference in quality and features between the latest
versions of Internet Explorer and Navigator. As Microsoft's top
executives predicted, however, Internet Explorer's quality and
features have never surpassed Navigator's to such a degree as to
compel a significant part of Navigator's installed base to switch to
Internet Explorer. An internal Microsoft presentation concluded in
February 1998 that "[m]any customers see MS and NS as parity products;
no strong reason to switch," and another internal review three months
later reported, "IE4 is fundamentally not compelling" and "[n]ot
differentiated from Netscape v[ersion]4 seen as a commodity." For a
time, even among new users, Navigator was likely to win most choices
between comparable browser software, because most people associated
the Internet and cutting-edge browsing technology with Netscape rather
than with Microsoft. So, if Microsoft had taken no action other than
improving the quality and features of its browser, Internet Explorer's
share of usage would have risen far less and far more slowly than it
actually did. While Internet Explorer's increase in usage share
accelerated and began to cut deeply into Navigator's share after
Microsoft released the first version of Internet Explorer (3.0) to
offer quality and features approaching those of Navigator, the
acceleration occurred months before Microsoft released the first
version of Internet Explorer (4.0) to win a significant number of
head-to-head product reviews against Navigator. This indicates that
superior quality was not responsible for the dramatic rise Internet
Explorer's usage share.
376. Including Internet Explorer with Windows at no
additional charge likely helped the usage share of Microsoft's
browsing software. It did not, however, prevent OEMs from meeting
demand for Navigator, which remained higher than demand for Internet
Explorer well into 1998. Moreover, bundling Internet Explorer with
Windows had no effect on the distribution and promotion of browsing
software by IAPs or through any of the other channels that Microsoft
sought to pre-empt by other means. Had Microsoft not offered
distribution licenses for Internet Explorer and other things of
great value to other firms at no charge; had it not prevented OEMs
from removing the prominent means of accessing Internet Explorer and
limited their ability to feature Navigator; and had Microsoft not
taken all the other measures it used to maximize Internet Explorer's
usage share at Navigator's expense, its browsing software would not
have weaned such a large amount of usage share from Navigator, much
less overtaken Navigator in three years.
I. The Success of Microsoft's Effort to Protect the Applications
Barrier to Entry from the Threat Posed by Navigator
377. In late 1995 and early 1996, Navigator seemed well on its
way to becoming the standard software for browsing the Web. Within three
years, however, Microsoft had successfully denied Navigator that status,
and had thereby forestalled a serious potential threat to the
applications barrier to entry. Indeed, Microsoft's Kumar Mehta felt
comfortable expressing to Brad Chase in February 1998 his "PERSONAL
opinion" that "the browser battle is close to over." Mehta continued:
"We set out on this mission 2 years ago to not let netscape dictate
standards and control the browser api's [sic]. All evidence today says
they don't."
378. The population of browser users is expanding so quickly that
Navigator's installed base has grown even as its usage share has fallen.
In fact, AOL credited an estimate stating that Navigator's installed
base in the United States alone grew from fifteen million in 1996 to
thirty- three million in December 1998. By all indications, Navigator's
installed base will continue to grow. This does not mean, however, that
Navigator is or will be an attractive enough platform for the
development of network-centric applications to weaken the applications
barrier to entry. As discussed above, the APIs that Navigator exposes
could only attract enough developer attention to threaten the
applications barrier to entry if Navigator became or appeared destined
to become the standard software used to browse the Web. Navigator's
installed base may continue to grow, but Internet Explorer's installed
base is now larger and growing faster. Consequently, the APIs that
Navigator exposes will not attract enough developer attention to spawn a
body of cross-platform, network-centric applications large enough to
dismantle the applications barrier to entry.
379. Not only did Microsoft prevent Navigator from undermining the
applications barrier to entry, it inflicted considerable harm on
Netscape's business in the process. By ensuring that the firms
comprising the channels that lead most efficiently to browser usage
distributed and promoted Internet Explorer to the virtual exclusion of
Navigator, Microsoft relegated Netscape to more costly and less
effective methods of distributing and promoting its browsing software.
After Microsoft started licensing Internet Explorer at no charge, not
only to OEMs and consumers, but also to IAPs, ISVs, ICPs, and even
Apple, Netscape was forced to follow suit. Despite the fact that it did
not charge for Internet Explorer, Microsoft could still defray the
massive costs it was undertaking to maximize usage share with the vast
profits earned licensing Windows. Because Netscape did not have that
luxury, it could ill afford the dramatic drop in revenues from
Navigator, much less to pay for the inefficient modes of distribution to
which Microsoft had consigned it. The financial constraints also
deterred Netscape from undertaking technical innovations that it might
otherwise have implemented in Navigator. Microsoft was not altogether
surprised, then, when it learned in November 1998 that Netscape had
surrendered itself to acquisition by another company.
380. Were AOL ever to attempt to revive Navigator's usage share
with the intention of building it into a significant platform for the
development of network-centric applications, that effort would not make
any headway before January 1, 2001, when AOL's obligation to distribute
Internet Explorer on a preferential basis expires. In fact, there is
presently no indication that AOL will try even after that date to raise
Navigator's usage share substantially. First of all, as explained above,
AOL need not revive Navigator's usage share in order to achieve an
adequate return on its investment in Netscape. Secondly, while the
due-diligence summary and board-of- directors presentation that preceded
the Netscape acquisition discuss AOL's commitment to invest marketing
resources in an effort to stem the slide in Navigator's share, neither
report indicates any intention on AOL's part to invest in actually
raising Navigator's share.
381. Also detracting from the notion that AOL is committed to
reviving the middleware threat through Navigator is the fact that AOL
included in the November 1998 agreement with Sun a provision making
clear that the new partnership with Sun in no way obligated AOL to drop
Internet Explorer from its client software in favor of Navigator. The
provision states that "AOL has no present intention to make any such
replacement or use and shall have no obligation to make any such
replacement or use, and that it is AOL's present expectation that it . .
. may seek to renew and/or extend and expand its present agreement with
Microsoft Corporation to continue to distribute Internet Explorer."
382. Bill Gates himself, who is not one to underestimate
threats to Microsoft's business, apparently concluded after reviewing
the November 1998 transactions that AOL would not seek to develop a
platform that would compete with Microsoft's network-centric interfaces.
In December 1998, during a meeting convened to analyze the implications
of the AOL/Netscape/Sun transactions, Gates declared to the assembled
Microsoft executives, "AOL doesn't have it in their genes to attack us
in the platform space."
383. Finally, if its coveted placement in the Online Services
Folder fails to entice AOL into extending its agreement with Microsoft
past January 2001, Microsoft assuredly has the wherewithal to offer AOL
additional inducements in exchange for yet more commitments that will
preclude a resurgence of Navigator's usage share. Even if, despite the
absence of signs to that effect, AOL drops Internet Explorer and adopts
Navigator with a mind to reviving Navigator's usage share after January
1, 2001, Navigator's transformation into a platform attractive enough to
threaten the applications barrier would be a chimerical aspiration,
especially considering Microsoft's increasing influence over
network-centric standards. In any event, nothing that happens after
January 1, 2001 will change the fact that Microsoft has succeeded in
forestalling for several years Navigator's evolution in that direction.
384. Although the suspicion lingers, the evidence is
insufficient to find that Microsoft's ambition is a future in which most
or all of the content available on the Web would be accessible only
through its own browsing software. The evidence does, however, reveal an
intent to ensure that if and when full-featured, server-based
applications begin appearing in large numbers on the Web, the number of
them relying solely on middleware APIs (such as those exposed by
Navigator) will be too few to attenuate the applications barrier to
entry.
385. At least partly because of Navigator's substantial usage
share, most developers continue to insist that their Web content be
more-or-less as attractive when accessed with Navigator as it is when
accessed with Internet Explorer. Navigator will retain an appreciable
usage share through the end of 2000. After that point, AOL may be able
and willing to prevent Internet Explorer's share from achieving such
dominance that a critical mass of developers will cease to concern
themselves with ensuring that their Web content at least be accessible
through non-Microsoft browsing software. So, as matters stand at
present, while Microsoft has succeeded in forestalling the development
of enough full-featured, cross-platform, network- centric applications
to render the applications barrier penetrable, it is not likely to drive
non- Microsoft PC Web browsing software from the marketplace altogether.
VI.
MICROSOFT'S RESPONSE TO THE THREAT POSED BY SUN'S IMPLEMENTATION OF
JAVA
386. For Microsoft, a key to maintaining and reinforcing the
applications barrier to entry has been preserving the difficulty of
porting applications from Windows to other platforms, and vice versa. In
1996, senior executives at Microsoft became aware that the number of
developers writing network-centric applications in the Java programming
language had become significant, and that Java was likely to increase in
popularity among developers. Microsoft therefore became interested in
maximizing the difficulty with which applications written in Java could be
ported from Windows to other platforms, and vice versa.
- Creating a Java Implementation for Windows that Undermined
Portability and Was Incompatible with Other Implementations
387. Although Sun intended Java technologies eventually to
allow developers to write applications that would run on multiple
operating systems without any porting, the Java class libraries have
never exposed enough APIs to support full-featured applications. Java
developers have thus always needed to rely on platform-specific APIs in
order to write applications with advanced functionality. Recognizing
this, Sun sponsored a process for the creation of a software method that
would allow developers writing in Java to rely directly upon APIs
exposed by a particular operating system in a way that would
nevertheless allow them to port their applications with relative ease to
JVMs running on different operating systems.
388. On March 12, 1996, Sun signed an agreement granting
Microsoft the right to distribute and make certain modifications to
Sun's Java technologies. Microsoft used this license to create its own
Java development tools and its own Windows-compatible Java runtime
environment. Because the motivation behind the Sun-sponsored effort ran
counter to Microsoft's interest in preserving the difficulty of porting,
Microsoft independently developed methods for enabling "calls" to
"native" Windows code that made porting more difficult than the method
that Sun was striving to make standard. Microsoft implemented these
different methods in its developer tools and in its JVM. Microsoft also
discouraged its business allies from aiding Sun's effort. For example,
Gates told Intel's CEO in June 1996 that he did not want the Intel
Architecture Labs cooperating with Sun to develop methods for calling
upon multimedia interfaces in Windows.
389. Since they were custom-built for enabling native calls to
Windows, and because they were developed by the firm with the most
intimate knowledge of Windows, the native methods that Microsoft
produced were slightly easier for developers to use than the method that
derived from the Sun-sponsored effort, and Java applications using
Microsoft's methods tended to run faster than ones calling upon Windows
APIs with Sun's method. If a developer relied on Microsoft's methods
rather than Sun's, however, his Java application would be much more
difficult to port from the Windows-compatible JVM to JVMs designed to
run on different operating systems.
390. Microsoft easily could have implemented Sun's native
method along with its own in its developer tools and its JVM, thereby
allowing Java developers to choose between speed and portability;
however, it elected instead to implement only the Microsoft methods. The
result was that if a Java developer used the Sun method for making
native calls, his application would not run on Microsoft's version of
the Windows JVM, and if he used Microsoft's native methods, his
application would not run on any JVM other than Microsoft's version. Far
from being the unintended consequence of an attempt to help Java
developers more easily develop high- performing applications,
incompatibility was the intended result of Microsoft's efforts. In fact,
Microsoft would subsequently threaten to use the same tactic against
Apple's QuickTime. Microsoft continued to refuse to implement Sun's
native method until November 1998, when a court ordered it to do so. It
then took Microsoft only a few weeks to implement Sun's native method in
its developer tools and JVM.
391. Although the Java class libraries have yet to provide
enough functionality to support full-featured applications, they have
gradually expanded toward that goal. In 1997, Sun added a class library
called Remote Method Invocation, or "RMI," which allowed Java
applications written to call upon it to communicate with each other in
certain useful ways. Microsoft was not willing to stand by and allow
Java developers to rely on new Java class libraries unimpeded. The more
that Java developers were able to satisfy their need for functionality
by calling upon the Java class libraries, the more portable their
applications would become. Microsoft had developed a set of
Windows-specific interfaces to provide functionality analogous to the
functionality RMI offered; it wanted Java developers to rely on this
Windows- specific technology rather than Sun's cross-platform interface.
Microsoft thus refused to include RMI as a standard component of the
Java runtime environment for Windows that it shipped with Internet
Explorer 4.0.
392. The license agreement it had signed with Sun the previous
year obligated Microsoft to offer RMI, at a minimum, on its developer
Web site. Microsoft did so, but with respect to the RMI beta release, it
buried the link in an obscure location and neglected to include an entry
for it in the site's index. Referring to RMI and any Java developers who
might access Microsoft's site looking for it, a Microsoft employee wrote
to his approving manager, "They'll have to stumble across it to know
it's there. . . . I'd say it's pretty buried."
393. It is unclear whether Microsoft ultimately placed RMI in a
more prominent place on its developer Web site. Even if it did, the fact
that RMI was not shipped with Microsoft's Java runtime environment for
Windows meant that Java developers could not rely on its being installed
on consumers' PC systems. If developers wanted their Java applications
to call upon communications interfaces guaranteed to be present on
Windows users' systems, they had no choice but to rely on the
Microsoft-specific interfaces instead of RMI. Microsoft undertook the
effort to remove RMI from the rest of the Java class libraries, instead
of simply leaving it in place and allowing developers to choose between
it and Windows-specific interfaces, for the sole purpose of making it
more difficult for Java developers to write easily portable
applications.
394. In a further effort intended to increase the
incompatibility between Java applications written for its Windows JVM
and other Windows JVMs, and to increase the difficulty of porting Java
applications from the Windows environment to other platforms, Microsoft
designed its Java developer tools to encourage developers to write their
Java applications using certain "keywords" and "compiler directives"
that could only be executed properly by Microsoft's version of the Java
runtime environment for Windows. Microsoft encouraged developers to use
these extensions by shipping its developer tools with the extensions
enabled by default and by failing to warn developers that their use
would result in applications that might not run properly with any
runtime environment other than Microsoft's and that would be difficult,
and perhaps impossible, to port to JVMs running on other platforms. This
action comported with the suggestion that Microsoft's Thomas Reardon
made to his colleagues in November 1996: "[W]e should just quietly grow
j++ [Microsoft's developer tools] share and assume that people will take
more advantage of our classes without ever realizing they are building
win32-only java apps." Microsoft refused to alter its developer tools
until November 1998, when a court ordered it to disable its keywords and
compiler directives by default and to warn developers that using
Microsoft's Java extensions would likely cause incompatibilities with
non-Microsoft runtime environments.
- Inducing Developers to Use the Microsoft Implementation of Java
Rather than Sun-Compliant Implementations
395. If all Microsoft had done to combat the growth of easily
portable Java applications had been to increase the incompatibility
between its Java implementation and ones complying with Sun's standards,
the effect might have been limited. For if Sun could have assured
developers that a Windows-compatible Java runtime environment that
complied with Sun's standards would be installed on as many Windows PCs
as Microsoft's version, and that it would run Java applications as well
as Microsoft's, developers might have considered the cost in portability
associated with relying on Microsoft-specific technologies and instead
written their Java applications using Sun's developer tools. When
Netscape announced in May 1995 that it would include with every copy of
Navigator a copy of a Windows JVM that complied with Sun's standards, it
appeared that Sun's Java implementation would achieve the necessary
ubiquity on Windows.
396. Determined to induce developers to write Java applications
that relied on its version of the runtime environment for Windows rather
than on Sun-compliant ones, Microsoft made a large investment of
engineering resources to develop a high-performance Windows JVM. This
made Microsoft's version of the runtime environment attractive on its
technical merits. To hinder Sun and Netscape from improving the quality
of the Windows JVM shipped with Navigator, Microsoft pressured Intel,
which was developing a high-performance Windows- compatible JVM, to not
share its work with either Sun or Netscape, much less allow Netscape to
bundle the Intel JVM with Navigator. Gates was himself involved in this
effort. During the August 2, 1995 meeting at which he urged Intel to
halt IAL's development of platform-level software, Gates also announced
that Intel's cooperation with Sun and Netscape to develop a Java runtime
environment for systems running on Intel's microprocessors was one of
the issues threatening to undermine cooperation between Intel and
Microsoft. By the spring of 1996, Intel had developed a JVM designed to
run well on Intel-based systems while complying with Sun's
cross-platform standards. Microsoft executives approached Intel in April
of that year and urged that Intel not take any steps toward allowing
Netscape to ship this JVM with Navigator.
397. By bundling its version of the Windows JVM with every copy
of Internet Explorer and expending some of its surplus monopoly power to
maximize the usage of Internet Explorer at Navigator's expense,
Microsoft endowed its Java runtime environment with the unique attribute
of guaranteed, enduring ubiquity across the enormous Windows installed
base. As one internal Microsoft presentation from January 1997 put it,
the company's response to cross-platform Java entailed "[i]ncreased IE
share integrat[ion] with Windows." Partly as a result of the damage
that Microsoft's efforts against Navigator inflicted on Netscape's
business, Netscape decided in 1998 that it could no longer afford to do
the engineering work necessary to continue bundling up-to-date JVMs with
Navigator. Consequently, it announced that, starting with version 5.0,
Navigator would cease to be a distribution vehicle for JVMs compliant
with Sun's standards.
398. The guaranteed presence of Microsoft's runtime environment
on every Windows PC and the decreasing likelihood that the primary host
of the Sun-compliant runtime environment (Navigator) would be present,
induced many Java developers to write their applications using
Microsoft's developer tools, for doing so guaranteed that those
applications would run in the Java environment most likely to be
installed on a Windows user's PC. Owing to Microsoft's deliberate design
decisions, more developers using Microsoft's Java developer tools meant
that more Java applications would rely on the Windows-specific
technologies in Microsoft's runtime environment and thus would not be
portable.
399. Microsoft was not content to rely solely on its
anti-Navigator efforts to ensure that its Java runtime environment would
be the only one guaranteed to be present on Windows PC systems. After
all, Netscape was not the only ISV capable of placing copies of a
runtime environment on users' systems. Many developers of
network-centric applications were just as capable of bundling compatible
runtime environments with their applications as they were of bundling
browsing software. If the right runtime environment already came bundled
with the right browsing software, all the more convenient for the ISV.
If not (as would increasingly be the case after Netscape stopped
bundling a runtime environment with Navigator), though, the ISV could
still separately obtain the desired runtime environment and bundle it
with every copy of its product.
400. Recognizing ISVs as a channel through which Java runtime
environments that complied with Sun's standards could find their way
onto Windows PC systems, Microsoft induced ISVs to distribute
Microsoft's version instead of a Sun-compliant one. First, Microsoft
made its JVM available to ISVs separately from Internet Explorer so that
those uninterested in bundling browsing software could nevertheless
bundle Microsoft's JVM. Microsoft's David Cole revealed the motivation
for this step in a message he wrote to Jim Allchin in July 1997:
"[W]e've agreed that we must allow ISVs to redistribute the Java VM
standalone, without IE. ISVs that do this are bound into Windows because
that's the only place the VM works, and it keeps them away from Sun's
APIs."
401. Microsoft took the further step of offering valuable
things to ISVs that agreed to use Microsoft's Java implementation.
Specifically, in the First Wave agreements that it signed with dozens of
ISVs in 1997 and 1998, Microsoft conditioned early Windows 98 and
Windows NT betas, other technical information, and the right to use
certain Microsoft seals of approval on the agreement of those ISVs to
use Microsoft's version of the Windows JVM as the "default." Microsoft
and the ISVs all read this requirement to obligate the ISVs to ensure
that their Java applications were compatible with Microsoft's version of
the Windows JVM. The only effective way to ensure compatibility with
Microsoft's JVM was to use Microsoft's Java developer tools, which in
turn meant using Microsoft's methods for making native calls and (unless
the developers were especially wary and sophisticated) Microsoft's other
Java extensions. Thus, a very large percentage of the Java applications
that the First Wave ISVs wrote would run only on Microsoft's version of
the Windows JVM. With that in mind, the First Wave ISVs would not have
any reason to distribute with their Java applications any JVM other than
Microsoft's. So, in exchange for costly technical support and other
blandishments, Microsoft induced dozens of important ISVs to make their
Java applications reliant on Windows-specific technologies and to
refrain from distributing to Windows users JVMs that complied with Sun's
standards. The record contains no evidence that the relevant provision
in the First Wave agreements had any purpose other than to maximize the
difficulty of porting Java applications between Windows and other
platforms. Microsoft remained free to hold the First Wave ISVs to this
provision until a court enjoined its enforcement in November 1998.
402. In addition to the First Wave agreements, Microsoft
entered an agreement with at least one ISV that explicitly required it
to redistribute Microsoft's JVM to the exclusion of any other and to
rely upon Microsoft's native methods to the exclusion of any other
methods. Such agreements were also prohibited by the November 1998
injunction.
403. Microsoft anticipated that the Java language would become
a popular medium in the multimedia arena. It thus wanted to ensure that
the Java software created to deliver multimedia content would not rely
on Java implementations that fostered portability. RealNetworks
developed the most popular software for the creation and play-back of
streaming multimedia content. Therefore, Microsoft sought to ensure
that, to the extent Java developers relied on RealNetworks'
technologies, they would not be relying on a Java implementation that
complied with Sun's standards. So, in the July 18, 1997 agreement that
it entered with RealNetworks, Microsoft conditioned its agreement to
distribute RealNetworks' media player with Internet Explorer on
RealNetworks' agreement to exert its best efforts to ensure that its
player primarily use Windows-specific technology, rather than any
analogous interfaces that Sun or Netscape might develop, to display
multimedia content. Absent this obligation, there would have been no
technical reason why RealNetworks could not have designed its media
player to support both Microsoft's technologies and ones developed by
Sun or Netscape. Although RealNetworks subsequently announced that it
planned to continue developing its own fundamental streaming software,
the July 18 agreement limited the extent to which that software would
include Java technologies that complied with Sun's standards.
- Thwarting the Expansion of the Java Class Libraries
404. As discussed above, Microsoft's effort to lock developers
into its Windows- specific Java implementation included actions designed
to discourage developers from taking advantage of Java class libraries
such as RMI. Microsoft went further than that, however. In pursuit of
its goal of minimizing the portability of Java applications, Microsoft
took steps to thwart the very creation of cross-platform Java
interfaces. The incorporation of greater functionality into the Java
class libraries would have increased the portability of the applications
that relied on them, while simultaneously encouraging developers to use
Sun-compliant implementations of Java. In one instance of this effort to
stunt the growth of the Java class libraries, Microsoft used threats to
withhold Windows operating-system support from Intel's microprocessors
and offers to include Intel technology in Windows in order to induce
Intel to stop aiding Sun in the development of Java classes that would
support innovative multimedia functionality.
405. In November 1995, Microsoft's Paul Maritz told a senior
Intel executive that Intel's optimization of its multimedia software for
Sun's Java standards was as inimical to Microsoft as Microsoft's support
for non-Intel microprocessors would be to Intel. It was not until 1997,
though, that Microsoft prevailed upon Intel to not support Sun's
development of Java classes that would have allowed developers to
include certain multimedia features in their Java applications without
sacrificing portability.
406. In February 1997, one of Intel's competitors, called AMD,
solicited support from Microsoft for its "3DX" technology, which
provided sophisticated multimedia support for games. Microsoft's Allchin
asked Gates whether Microsoft should support 3DX, despite the fact that
Intel would oppose it. Gates responded: "If Intel has a real problem
with us supporting this then they will have to stop supporting Java
Multimedia the way they are. I would gladly give up supporting this if
they would back off from their work on JAVA which is terrible for
Intel." Near the end of March, Allchin sent another message to Gates and
Maritz. In it he wrote, "I am positive that we must do a direct attack
on Sun (and probably Oracle). . . . Between ourselves and our partners,
we can certainly hurt their (certainly Sun's) revenue base. . . . We
need to get Intel to help us. Today, they are not." Two months later,
Eric Engstrom, a Microsoft executive with responsibility for multimedia
development, wrote to his superiors that one of Microsoft's goals was
getting "Intel to stop helping Sun create Java Multimedia APIs,
especially ones that run well (ie native implementations) on Windows."
Engstrom proposed achieving this goal by offering Intel the following
deal: Microsoft would incorporate into the Windows API set any
multimedia interfaces that Intel agreed to not help Sun incorporate into
the Java class libraries. Engstrom's efforts apparently bore fruit, for
he testified at trial that Intel's IAL subsequently stopped helping Sun
to develop class libraries that offered cutting-edge multimedia support.
- The Effect of Microsoft's Efforts to Prevent Java from
Diminishing the Applications Barrier to Entry
407. Had Microsoft not been committed to protecting and
enhancing the applications barrier to entry, it might still have
developed a high-performance JVM and enabled Java developers to call
upon Windows APIs. Absent this commitment, though, Microsoft would not
have taken efforts to maximize the difficulty of porting Java
applications written to its implementation and to drastically limit the
ability of developers to write Java applications that would run in both
Microsoft's version of the Windows runtime environment and versions
complying with Sun's standards. Nor would Microsoft have endeavored to
limit Navigator's usage share, to induce ISVs to neither use nor
distribute non-Microsoft Java technologies, and to impede the expansion
of the Java class libraries, had it not been determined to discourage
developers from writing applications that would be easy to port between
Windows and other platforms. Microsoft's dedication to the goal of
protecting the applications barrier to entry is highlighted by the fact
that its efforts to create incompatibility between its JVM and others
resulted in fewer applications being able to run on Windows than
otherwise would have. Microsoft felt it was worth obstructing the
development of Windows-compatible applications where those applications
would have been easy to port to other platforms. It is not clear
whether, absent Microsoft's interference, Sun's Java efforts would by
now have facilitated porting between Windows and other platforms enough
to weaken the applications barrier to entry. What is clear, however, is
that Microsoft has succeeded in greatly impeding Java's progress to that
end with a series of actions whose sole purpose and effect were to do
precisely that.
VII.
THE EFFECT ON CONSUMERS OF MICROSOFT'S EFFORTS TO PROTECT THE
APPLICATIONS BARRIER TO ENTRY
408. The debut of Internet Explorer and its rapid improvement
gave Netscape an incentive to improve Navigator's quality at a competitive
rate. The inclusion of Internet Explorer with Windows at no separate
charge increased general familiarity with the Internet and reduced the
cost to the public of gaining access to it, at least in part because it
compelled Netscape to stop charging for Navigator. These actions thus
contributed to improving the quality of Web browsing software, lowering
its cost, and increasing its availability, thereby benefitting consumers.
409. To the detriment of consumers, however, Microsoft has done
much more than develop innovative browsing software of commendable quality
and offer it bundled with Windows at no additional charge. As has been
shown, Microsoft also engaged in a concerted series of actions designed to
protect the applications barrier to entry, and hence its monopoly power,
from a variety of middleware threats, including Netscape's Web browser and
Sun's implementation of Java. Many of these actions have harmed consumers
in ways that are immediate and easily discernible. They have also caused
less direct, but nevertheless serious and far-reaching, consumer harm by
distorting competition.
410. By refusing to offer those OEMs who requested it a version
of Windows without Web browsing software, and by preventing OEMs from
removing Internet Explorer or even the most obvious means of invoking it
prior to shipment, Microsoft forced OEMs to ignore consumer demand for a
browserless version of Windows. The same actions forced OEMs either to
ignore consumer preferences for Navigator or to give them a Hobson's
choice of both browser products at the cost of increased confusion,
degraded system performance, and restricted memory. By ensuring that
Internet Explorer would launch in certain circumstances in Windows 98 even
if Navigator were set as the default, and even if the consumer had removed
all conspicuous means of invoking Internet Explorer, Microsoft created
confusion and frustration for consumers, and increased technical support
costs for business customers. Those Windows purchasers who did not want
browsing software businesses, or parents and teachers, for example,
concerned with the potential for irresponsible Web browsing on PC systems
not only had to undertake the effort necessary to remove the visible
means of invoking Internet Explorer and then contend with the fact that
Internet Explorer would nevertheless launch in certain cases; they also
had to (assuming they needed new, non-browsing features not available in
earlier versions of Windows) content themselves with a PC system that ran
slower and provided less available memory than if the newest version of
Windows came without browsing software.
By constraining the freedom of OEMs to implement certain software
programs in the Windows boot sequence, Microsoft foreclosed an opportunity
for OEMs to make Windows PC systems less confusing and more user-friendly,
as consumers desired. By taking the actions listed above, and by enticing
firms into exclusivity arrangements with valuable inducements that only
Microsoft could offer and that the firms reasonably believed they could
not do without, Microsoft forced those consumers who otherwise would have
elected Navigator as their browser to either pay a substantial price (in
the forms of downloading, installation, confusion, degraded system
performance, and diminished memory capacity) or content themselves with
Internet Explorer.
Finally, by pressuring Intel to drop the development of platform-level
NSP software, and otherwise to cut back on its software development
efforts, Microsoft deprived consumers of software innovation that they
very well may have found valuable, had the innovation been allowed to
reach the marketplace. None of these actions had pro-competitive
justifications.
411. Many of the tactics that Microsoft has employed have also
harmed consumers indirectly by unjustifiably distorting competition. The
actions that Microsoft took against Navigator hobbled a form of innovation
that had shown the potential to depress the applications barrier to entry
sufficiently to enable other firms to compete effectively against
Microsoft in the market for Intel-compatible PC operating systems. That
competition would have conduced to consumer choice and nurtured
innovation. The campaign against Navigator also retarded widespread
acceptance of Sun's Java implementation.
This campaign, together with actions that Microsoft took with the sole
purpose of making it difficult for developers to write Java applications
with technologies that would allow them to be ported between Windows and
other platforms, impeded another form of innovation that bore the
potential to diminish the applications barrier to entry. There is
insufficient evidence to find that, absent Microsoft's actions, Navigator
and Java already would have ignited genuine competition in the market for
Intel-compatible PC operating systems. It is clear, however, that
Microsoft has retarded, and perhaps altogether extinguished, the process
by which these two middleware technologies could have facilitated the
introduction of competition into an important market.
412. Most harmful of all is the message that Microsoft's actions have
conveyed to every enterprise with the potential to innovate in the
computer industry. Through its conduct toward Netscape, IBM, Compaq,
Intel, and others, Microsoft has demonstrated that it will use its
prodigious market power and immense profits to harm any firm that insists
on pursuing initiatives that could intensify competition against one of
Microsoft's core products. Microsoft's past success in hurting such
companies and stifling innovation deters investment in technologies and
businesses that exhibit the potential to threaten Microsoft. The ultimate
result is that some innovations that would truly benefit consumers never
occur for the sole reason that they do not coincide with Microsoft's
self-interest.
| |
__________/s/_________ Thomas Penfield Jackson U.S.
District Judge
| Date: November 5,
1999
|