Madness and the medical model:

       social being and practical madness work

by Andrew Phelps

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John Shotter has described a cultural politics of everyday life, based on 'knowing of the third kind'. This is taken as a description of psychological 'normality' and inspires an investigation of the two-sided topic of rationality / irrationality. By deconstructing sectarian behavior, this cultural politics is extended to a description of psychological 'abnormality'. Shotter's inferred fusion of pure and applied social psychology is re-cast as a tool for practical madness work. This extension may possibly assist social constructionism in becoming the dominant paradigm in social psychology.